Contributors

Marketing

Are You on Pace for a Record Season?

You've probably already heard about Goldstar's Boost (from us!). It’s a self-service tool that puts your event into additional Goldstar emails, and bumps up your placement in emails to an audience of live entertainment fans, so you’ll see your impressions, reach and awareness grow. Throughout the year, we'll be sharing news and updates.We’re only halfway through January, and for many of Goldstar's Organizers, it’s already shaping up to be a great year:“We’re on pace to see a record season,...

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Marketing

Here’s a Present from Team Goldstar!

For the holidays, Goldstar wants to give you a little gift: a Boost BOGO (Buy One Get One) through December 31!Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name and Goldstar will match it within seven days. You’ll get double the emails and increase in awareness.If it’s your first time setting up a campaign, here are a few tips to make sure it goes well:Set your campaign for 7 to 10 days...

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News

Long Beach Ballet Wins 12th Annual “Nutty” Award

Long Beach Ballet has won the 12th Annual Goldstar National Nutcracker Award!As the winner of the only award that honors live performances of the seasonal classic, Long Beach Ballet will receive a cash prize to go toward education and accessibility programs; the coveted “Nutty” statuette; and is officially named the best-loved Nutcracker in the U.S. for 2018. This production competed in a field of more than 65 nominees to take top honors in the audience-favorite competition.“This is indeed a...

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News

On the Street Where You Live

We were very sorry to read that Avenue Q will be closing in April 2019. Of course, we love the show outright, but it’s also extra meaningful to us because once a year we get to take up residence on the Avenue Q stage at New World Stages for the annual TEDxBroadway conference.When we first moved into the space back in 2011, it wasn’t lost on us that the backdrop for the event was literally a neighborhood. After all, TEDxBroadway...

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Marketing

Boost By the Numbers

Have you heard of Goldstar's Boost? It’s a self-service tool that puts your event into additional Goldstar emails, and bumps up your placement in emails to an audience of live entertainment fans, so you’ll see your impressions, reach and awareness grow.A Little Background:Boost was created for organizers (like you!) who wanted a way to go beyond their organic reach on Goldstar and build even more awareness with Goldstar's audience of live entertainment fans.To help, Goldstar created Boost, which puts your...

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Marketing

Do You Know How Big Your Audience Really Is?

Do you know how large your Goldstar audience is?A quick check of your analytics charts in the Audience Marketing Platform will give you that information -- your overall reach, email inclusions, pageviews, engaged audience and more. To see your emails and pageviews, for example, just click on “See All Analytics” next to the event you want to look at and then select the “Impressions” tab.The Impressions chart measures the event’s number of email inclusions and pageviews. Here’s an example:The blue...

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Bright Ideas

The Play’s the Thing …

With so many new plays opening on Broadway, we couldn't help but think about the playwrights who have graced the TEDxBroadway stage over the years.Patricia Ione Lloyd (Her play Eve's Song has been extended at The Public Theater, and we still can't get a ticket!) asks, "Where Does Your Soul Live?"Big props to Alexander Dinelaris (won an Oscar for Best Original Screenplay for Birdman and wrote the book for the musical On Your Feet), who speaks about "Surprising Inevitability."And,...

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Marketing

Goldstar’s Matching Boost Campaigns (But Only Until Nov. 2)!

For Halloween, we wanted to give you a treat: Goldstar is offering a BOOst BOGO (Buy One Get One) from now through November 2!Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name, and they’ll sneak in on Nov. 5 and match it. You’ll get double the emails and increase in awareness. Spooooky!If it’s your first time setting up a campaign, here are a few tips to make sure it goes hauntingly well:Set...

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News

TEDxBroadway Speaker David Korins Featured on TED.com

“What’s the Best Broadway Can Be?”The TEDxBroadway organizers asked David Korins, the award-winning designer for Hamilton and Dear Evan Hansen, to contribute to this question at the seventh annual event held in February 2018. The result was his powerful talk, “A Revelation of Space.”Today, David’s talk has been selected from hundreds of thousands of TEDx talks from across the globe to be featured on the TED.com channels (watch it here).“We’re incredibly proud of David, his inspiring talk really struck...

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News

TEDxBroadway Will Return to New York City in Fall 2019

TEDxBroadway organizers have announced the next TEDxBroadway will take place September 24, 2019, reports Broadway Briefing.Co-founders Damian Bazadona of Situation Interactive and Jim McCarthy, CEO of Goldstar, are moving the annual one-day event, which has been traditionally held in February, to the fall of next year.The TEDxBroadway organizers will once again fill the stage with speakers to tackle the question, “What’s the Best Broadway Can Be?”“We decided we wanted to move the event to the fall when it really feels...

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