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Listen to Jim on the Bob Lefsetz Podcast!

What do Moby, Shep Gordon and our own Goldstar CEO, Jim McCarthy have in common? They’ve all been interviewed on The Lefsetz Podcast.If you’re not familiar with him, Bob is a legend in the music business. His very popular Lefsetz Letter covers the gamut and is considered a staple in the industry. (You can sign up here.)In this very in-depth interview, Jim talks candidly about the start of Goldstar, his own career path and the realizations along the way.You...

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News

X Marks the Spot

Ever wondered about the "x" in TEDxBroadway?Well, you've heard of TED (which stands for Technology, Entertainment and Design). TED is the big conference, which has been held annually since 1990 and set the model to provide these powerful talks online for free. TEDx events were created some years later with the same spirit of the TED mission, "ideas worth spreading," but are independently organized on a community level. The word that follows each and every TEDx indicates ... a location.Therefore, when we talk about TEDxBroadway, we're talking...

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Marketing

Goldstar’s Boost Will Match Your Marketing $$ in July

Goldstar is offering a Buy One Get One, aka a 100% match on your first Boost campaign! Take advantage of a busy month on Goldstar -- July sees as much site and app traffic as the holidays.How do you join in?Go to your Audience Marketing Platform before July 31 at 11:59pm EST and create your first Boost campaign. Include “BOGO” in your campaign name (the first field on the form). Once your campaign is set up, Goldstar will...

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News

What’s Happening Off Broadway?

Not that Off Broadway. We mean off-off-off-off-off Broadway. Way off. Like another industry entirely.Each year, we pack the TEDxBroadway stage with Broadway industry experts, but we also want to feature speakers who are doing incredible things from other areas as well.Imagine you're in the choir business. And you go to a choir conference. Sure, it's great to see other people from other choirs and hear what they are up to. But, if everything you hear at this conference is...

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Marketing

July Is Boost BOGO Month. Create Your First Boost & Goldstar Will Match It.

If you’ve been curious about how Boost can raise your event’s awareness, but haven’t taken the plunge, now’s the time: Goldstar is offering a Buy One Get One, aka a 100% match on your first Boost campaign if you set it up in July!Why July?July is one of the busiest months on the Goldstar site and app (as busy as the holidays!), so it’s the perfect time to raise awareness for your events. Goldstar members are looking for things...

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News

Kids, Freedom & Huddled Masses

We wanted to share a few of the TEDxBroadway talks that came to mind, given the headlines we've all been watching over the last few weeks.In 2013, at TEDxBroadway's second annual event, a 75-year-old George Takei took to the stage to share his personal story about being sent to a Japanese-American internment camp with his family at the age of 5. The Takeis spent four long years in a camp located in the swamps of Arkansas -- and it's...

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Pricing

4 Ways to Do Discounting Right

No. 1: Know where to avoid discounting: It's simple, don't discount to your house list too much.Why is this? Because your house list is most likely made up of your full-price buyers. These are the people who are most likely to put a high value on what you do, even if they haven't bought yet.There's a principle to think about, and that is the best customers should want to give you more and get more from you. Price should...

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News

And the (TEDxBroadway) Winners Are …

We just have to congratulate TEDxBroadway speakers Christine Jones, David Yazbek, Jordan Roth and Ken Davenport on their Tony wins this past weekend. We're incredibly proud of them and the SIX other TEDxBroadway alums who were nominated for Tonys this year. To us, they are all winners.See, each year we approach each speaker and ask them to pour their heart, soul, creativity, energy, fresh ideas and time into a talk that lasts not more than 18 minutes. They spend...

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Marketing

What’s the Marketing Equivalent of “Location, Location, Location”?

We think it's "awareness, awareness, awareness."That's why Goldstar's marketing tool Boost is all about raising awareness. When you create a Boost campaign, your event goes into additional Goldstar emails in a prime spot -- building awareness with our audience of live entertainment fans.Have you tried a Boost campaign yet? It's as easy as filling out a form! You can get started here, or watch this how-to video for more details.P.S. Want more information on Boost and marketing your events on...

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Bright Ideas

TEDxBroadway Summer Playlist

What are you doing this summer? Wait. Before you answer that, watch these talks. Turns out, what you do in the summer could actually have a much bigger impact on you year-round.For example, we loved this talk by TEDxBroadway 2016 alum, Wesley Whatley:He took us down to the campfire, where he strums the guitar and invites us to sing along. Whatley is part of the team that produces America's largest Independence Day celebration -- Macy's 4th of July Fireworks....

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