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Marketing

Could You Pick Blitzen Out of a Lineup?

You might be able to name all of Santa’s reindeer -- Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen and Rudolph -- but can you tell Dancer apart from Comet? Or Dasher apart from Vixen? Guessing not. Rudolph, on the other hand, has a little something extra that makes him stand out. In a reindeer herd of holiday events, does yours have a red nose? That is, does it stand out from the bunch? Every holiday season, we see a massive increase...

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PODCAST: Jennifer Ashley Tepper Talks Broadway in the Age of Social Media

It’s no secret that Jennifer Ashley Tepper is one of our favorites. Besides the fantastic work she does as:The creative and programming director at Feinstein’s/54 Below, which combines performances by Broadway’s best with a world-class dining experience. A producer of Be More Chill, which recently ended a successful Broadway run. The author of The Untold Stories of Broadway: Tales from the world’s most famous theaters (Volume 1).There’s also 4. the straight up contagious joy she has for the industry. So,...

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PODCAST: Klaus Derendorf Talks Finding Success in Changing Times

Finding Success in Changing Times With Klaus DerendorfHaving talent does not always equal success. Plenty of people have all the talent in the world, but will never make it big. So how do you find that balance between focusing on your creative talent and devoting time to the business and relationship skills you need to succeed? This week’s guest has the answer.Klause Derendorf is Chief Business Development Officer at VerifiR, a cloud-based marketing, sales, and authentification platform. VerifiR helps brands...

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Play It Again, Sammi!

TEDxBroadway 2019 might be a wrap, but we’re working hard behind the scenes to get this year’s videos online. And, well, we just couldn’t wait to share Sammi Cannold’s talk with you.In her talk, the young director shares her experience researching for a new production of Evita (at New York City Center November 13-24). Her conversations with Eva Perón’s nurse and confidant taught her to feel the weight of a storyteller’s responsibility.We’re incredibly grateful to Sammi for sharing her story. We’re certain you’ll enjoy...

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Need more 👀 on your event?

Just in time for Halloween, we’ve got a real treat for you: A Boost BOGO (Buy One Get One) starting today through October 31!With Boost, you get …Your event in a prime position in Goldstar emails. Increased awareness with our most active members.And with the BOGO, you’ll double your awareness and reach.To get your treat: Set up a Boost campaign of $300 or more and include “BOGO” in the campaign name.Create your campaign for half the total days...

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PODCAST: Bandsintown’s Fabrice Sergent Talks Bands + Fans

Bringing Bands and Fans Together With Fabrice Sergent The internet and social media have completely remade the way we create, produce, discover and consume art. And Fabrice Sergent wants to use these digital tools to unite artists and fans in a more profound way than ever before. He is succeeding. Fabrice is the Managing Director of Bandsintown, a digital media company powered by and built for music. He also found early success in his career helping to launch Lagardere, an early...

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Announcing Selling Out With Jim McCarthy Podcast

For years now, we’ve been sharing blog posts and interviews from the best in the business. But we wanted to go deeper, to have some real -- and real fun -- conversations with the people who make all our favorite live events happen. That’s why we’re launching Selling Out With Jim McCarthy podcast! Jim will be chatting with event producers, marketers, performers and others who are doing extraordinary things in this space. If you’re looking for insights to make your own...

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What’s on the Minds of TEDxBroadway Young Professionals?

TEDxBroadway is coming up on Tuesday, September 24 at New World Stages in New York City. (We highly recommend you get your tickets now because they are going quick.) “What’s the BEST Broadway can be?” That’s what we’ve asked this year’s speakers like Eva Price, Shakina Nayfack, Arvind Ethan David, Drew Hodges, Sammi Cannold, Laura Heywood, David S. Leong -- to name just a few. We also asked the same question to those who applied for our Young Professional program. We thought you might like a little...

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Violinist and Composer Matorin Named TEDxBroadway 2019 Music Director

Time's running out to get your ticket to this year's TEDxBroadway! The big event is on September 24, but tickets will sell out before then, so don't wait too long. You can buy tickets here.We shared our full lineup of amazing speakers last week, and now we're excited to announce this year's music director: Violinist and composer Matorin!“It is my belief that audiences everywhere are hungry for a new approach to performance. One where the process isn’t hidden and embarrassing but rather a...

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Sammi Cannold, Laura Heywood & More Complete the TEDxBroadway 2019 Speaker Lineup

The stage is set for TEDxBroadway 2019. Organizers have announced the complete list of speakers for the popular one-day event dedicated to asking “What’s the BEST Broadway can be?” at New World Stages on Tuesday, September 24, 2019.“We’re incredibly excited about the breadth and depth the speakers are bringing to the stage for the Broadway community this year,” says Jim McCarthy, TEDxBroadway Co-Founder and CEO of Goldstar. “They’re experts in things like human-centered design solutions, large-scale shared immersive experiences,...

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