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Marketing

And the Award for Best Campaign Goes to …

Award show season is in full swing and so too are the campaigns. The Golden Globes just happened, but really, the first sign of the season begins with actual signs -- as in billboards. Every year, like clockwork, “For Your Consideration” billboards crop up all over Los Angeles in hopes of garnering the attention of the right people who could-might-maybe help bring home the hardware. We have a better approach to campaigning for live events. For your consideration, Boost: Reach a targeted audience...

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News

What Are You Doing in 2020?

TEDxBroadway speakers cover a lot of territory. How to make Broadway better, of course, but also how to make our communities better, and even ourselves. Lose weight, get fit, drink less, save more -- some of those we’ve discussed, but some are just a few of the resolutions we all seem to have at the start of a new year. And while accomplishing any one of these goals should make us happy -- they might not actually be the...

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News

Long Beach Ballet Wins Goldstar National Nutcracker Award 2019

This week, Goldstar proudly announced that Long Beach Ballet is named Best Loved Nutcracker in the U.S. for 2019. This marks a back-to-back win for the Southern California-based organization, who won the Award in 2018. This year, they competed along with more than 50 companies to win the 13th Annual Goldstar National Nutcracker Award, the only award honoring live performances of The Nutcracker nationwide. Long Beach Ballet Artistic Director David Wilcox says, “It is an honor to have once again...

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News

We Have a Gift for You!

Before you head off for the holidays to spend time with family, extended family, in-laws, etc., we wanted to share a gift with you. Well, actually it’s from Amy E. Gallo and her talk at TEDxBroadway 2019 -- “The Gift of Conflict.” You see, Amy is the author of the Harvard Business Review Guide to Dealing with Conflict and co-host of HBR’s Women at Work podcast. She’s spent years researching conflict and shares how staying silent can be damaging, and how...

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Marketing

Holiday Treat: Use Boost & Get 150% Match! Now Until Dec. 31

This holiday season, we want to give your events the gift of extra promotion! When you create a Boost campaign of $500 or more between now and December 31, we’ll match it 150% (it’s like a BOGO and a half!). Boost puts you in a prime position in emails to Goldstar's most engaged members. And in December, when Goldstar members spend 30% more on average, Boost gives your event some extra sparkle. Boost is also the best way to get a jump on your...

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News

PODCAST: Arcane Forms of Entertainment With Todd Robbins

The popularity of circuses, carnivals and sideshows have ebbed and flowed, but there has been a resurgence of late.  This week’s guest, Todd Robbins, has built a successful career in the New York City area utilizing what he calls “arcane” forms of entertainment. He is a veteran of numerous television, sideshow and off-broadway productions.  In this episode, Todd joins host Jim McCarthy to talk about eating glass, the changing of carnivals over time, and the differences between European and American audiences...

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News

PODCAST: Producing Broadway Shows With Eva Price

Starting something new -- whether that’s a career, a business or a project -- can feel scary and daunting, especially taking that first step. But what happens if you do make the leap and then fail? Do you give up?  Eva Price, this week’s guest, went through that failure when she left her job in news and started producing shows. She shares her advice, and why she thinks failing was better for her in the long run than succeeding.  Eva Price...

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News

2019 TEDxBroadway Talks Released & 2020 Tickets Now on Sale

TEDxBroadway organizers released all talks from the 2019 event online and announced tickets are on sale now for the 9th Annual TEDxBroadway set for Tuesday, October 13, 2020. Every year, co-founders Damian Bazadona of Situation Interactive and Jim McCarthy, CEO of Goldstar, fill the stage with speakers to tackle one central question: “What’s the best Broadway can be?” Audience members at TEDxBroadway 2019, held on September 24, 2019 at New World Stages in New York City, were inspired by groundbreaking talks on topics like...

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Marketing

3 Ways to Attract a Bigger Audience

Want more people to discover your events? Three little letters can make it happen: SEO. A quick primer on SEO if you’re not familiar: It stands for Search Engine Optimization, and refers to all the ways you can make your website more appealing to search engines, and improve where your site shows up in search results. The benefits of SEO are huge -- the easier it is for people to find your events, the better! If you want to improve your...

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News

Nominees Announced for 13th Annual Goldstar National Nutcracker Award

Goldstar has announced the nominees for the 13th Annual Goldstar National Nutcracker Award, the only award honoring live performances of The Nutcracker nationwide. More than 50 productions are vying for a cash prize to go towards education and accessibility programs, as well as the coveted title of Best Loved Nutcracker in the U.S. As has become tradition, the nominees represent a wide variety of genres, styles and creative themes. They include well-known ballet companies like San Francisco Ballet, Atlanta Ballet...

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