Editor’s note: Finding the right language to describe your live event can often be as tricky as producing the event itself. To offer some guidance in the world of writing and content marketing, we’re featuring a series of interviews with Kristen Giordani, Goldstar‘s Vice President of Content and Merchandising (read part one here and part two here). In this part, Kristen outlines how Goldstar gets their members excited to attend events for the first time or attend shows and events that they wouldn't normally...

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Editor’s note: Finding the right language to describe your live event can often be as tricky as producing the event itself. To offer some guidance in the world of writing and content marketing, we’re featuring a series of interviews with Kristen Giordani, Goldstar's Vice President of Content and Merchandising (read part one here). In this part, Kristen outlines what Goldstar members value when it comes to live entertainment and answers the question: What types of information do Goldstar members care about the most...

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Editor's note: Finding the right language to describe your live event can often be as tricky as producing the event itself. To offer some guidance in the world of writing and content marketing, we're featuring a series of interviews with Kristen Giordani, Goldstar's Vice President of Content and Merchandising. In this part, Kristen explains the importance of having a well-defined and clearly communicated voice, and shows us how she puts her philosophies into practice with Goldstar's voice.  So just how important...

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