How to Take the Emotion Out of Discounting

Jim Lewi is the president of LiveWorks Events, host of the Aspen Live Conference and a consultant at Goldstar, to name just a few of his titles. Recently, he covered discount channels in the article below in his company’s newsletter. It’s a nice refresher on the importance of RPS. You can read more from Lewi at the LiveWorks newsletter. “Our job is to take the emotion out of discounting” is a line I use when talking with industry peeps about …

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