Selling Out » Jim McCarthy

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Jim McCarthy

CEO, Goldstar

Jim McCarthy is the CEO of Goldstar, but he is also Customer Service Agent No. 1 for the company. Jim has spent the last decade and a half in e-commerce, starting way back at GeoCities before it was bought by Yahoo in 1999. Even before that, he helped to open about 50 Noah’s Bagels locations in California, where he learned about delighting customers, developing employees and managing high growth. He’s written articles and commentary in Fast Company, Business Insider and other well known publications, and has appeared as a speaker at conferences like SXSW, TEDU (part of the main TED conference), INTIX and others. He co-founded TEDxBroadway, which he also hosts and curates. Jim graduated from Harvard College and has an MBA from the Anderson School at UCLA. He also speaks Japanese, writes ghost stories and is a certified lifeguard.

News

The Lion King to Hit $1 Billion, Disney Delivers For Audiences

'The Lion King' Poised to Become Broadway’s First Musical to Bank $1 Billion.I just want to post so we can talk in billions! That doesn’t happen a lot in live entertainment, so congratulations to Tom Schumacher and the rest of the Disney gang. Things like this don’t happen easily or automatically or because of the automatic imprimatur of the Disney brand. They happen because the organization involved is delivering for audiences in special way. Well done.

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Word Stock

Word Stock Market: Charger

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be...

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News

Jim on Bloomberg Talking Live Events and Mobile

Earlier today, I spent some time chatting with Carol Massar from Bloomberg TV about the future of mobile and live entertainment.

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Experience

Fingers Crossed the Marvel Show is Done Right

Marvel Reveals Live-Action Stage Event to Launch 2014.As I said recently, good live family entertainment should work. This will be a big success IF the show honors its audience. I have no idea what this show will be like, but shows like this have gone a couple of different ways: Trade solely on the fact that they have familiar, popular properties (like superheroes that we all know and love) and then do the minimum to wrap something you can...

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Experience

Dodgers Show What Being Audience-Oriented Means

The Los Angeles Dodgers are in the playoffs, which means that everyone wants to be at the games. I went to a game during the series before this one, wherein they beat the Atlanta Braves, and it was crowded. But of course, that’s what you’d expect. These games are sold out and very popular.Except it wasn’t just a sell out. The car traffic was extreme, with waits in the parking lot that kept the stadium only partly full for...

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Pricing

Brainwaves Show What People REALLY Think of Prices

Is Your Coffee too Cheap? Using Brainwaves to Test Prices.This is an interesting read about a German scientist who is experimenting with the brainwaves of people who are looking at different prices for Starbucks coffee. The specifics are not as important here as an idea that I REALLY want you to understand:Price is one of the most powerful tools in a live entertainment marketer's toolkit, and it can't be a hostage of your ego or your "gut."The reason for this...

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News

Globetrotters Sold for Big Money, Showing Value of Family Entertainment

Trust me when I tell you that good family entertainment is almost a sure bet. It’s scarce, and parents are dying for you to provide it to them. It’s hard to keep young children entertained if you’re unwilling to sit them in front of a TV or hand them an iPad. But when someone designs good (or if I’m honest, even just decent) live entertainment for families and does a reasonable job marketing it, it sells.That’s why it doesn’t...

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Bright Ideas

Hubbard Street Dance Takes It to the Streets to Grow

I love this article. This is a dance company whose sense of mission makes them realize that they must reach more people, which means they must, ultimately, be audience-oriented.Jason Palmquist, the organization's Executive Director, reflects on a tagline from the late '90s for the organization (before his time there). The tagline said: "3 weeks only. You'll need the other 49 to catch your breath." Jason rejects that thinking, saying, "You'll have the other 49 weeks to forget about us...

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Advertising

Even Virtual Stuff Needs a “Cover”

In a way, a live event is a virtual good.There’s a bit of irony in that, too, because we associate “virtual” with our new, modern world, whereas live events are as ancient a “product” as humankind produces. It’s not hard to picture a particularly rakish Neanderthal smartass standing on a rock telling jokes as his two burly buddies stand at the opening to the cave collecting payment in the form of berries or a mammoth steak.A live event is...

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Bright Ideas

Make People Want to Talk About What You’re Doing

I agree with Lyn Gardner that Theatre Criticism is not in crisis.A headlong, destination-uncertain transition perhaps, but not crisis.How does this relate to selling out a venue? It’s great to have people commenting on what you do in as large a forum as possible. One major structural advantage for sports event marketers, for example, is that there are entire TV networks (ESPN being the leading one) who must talk about their product 24 hours a day on multiple venues....

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