Contributors

Jim McCarthy

CEO, Goldstar

Jim McCarthy is the CEO of Goldstar, but he is also Customer Service Agent No. 1 for the company. Jim has spent the last decade and a half in e-commerce, starting way back at GeoCities before it was bought by Yahoo in 1999. Even before that, he helped to open about 50 Noah’s Bagels locations in California, where he learned about delighting customers, developing employees and managing high growth. He’s written articles and commentary in Fast Company, Business Insider and other well known publications, and has appeared as a speaker at conferences like SXSW, TEDU (part of the main TED conference), INTIX and others. He co-founded TEDxBroadway, which he also hosts and curates. Jim graduated from Harvard College and has an MBA from the Anderson School at UCLA. He also speaks Japanese, writes ghost stories and is a certified lifeguard.

Pricing

How Not To Discount: Part I

Don't discount to your full-price channel too much.At Goldstar, we believe strongly that when done well, discounting (not just through Goldstar) is highly beneficial for venues. I’m going to talk about several ways you should not discount and why. Here’s the first way you shouldn’t discount, and it’s a doozy.When you make your full-price buyers the primary target of your discount promotions, you’re making a big mistake. I’m not saying you should never put a discount out to your...

Read More

Experience

Is Less More in Opera?

I found this article intriguing (and, Lynn Binstock, I would love to give you a forum to talk about this more here on Selling Out), but I’m not sold on the basic premise.Of course, a show (like a company) can have so many resources that it wastes them, or even allow a surplus of resources to blind them, but it doesn’t follow that removing resources makes something more appealing. In the article, Lynn says that her stripped-down and open-hearted...

Read More

News

Should Ticketmaster Be Suing Scalpers?

This article details a lawsuit that Ticketmaster has filed against a secondary ticket broker who does business mostly in Massachusetts. The suit is complex, but it seems that the thrust of it is that Higs Tickets uses bots to buy tickets to events and then resells them.I don’t know the details of the case, and I don’t like to speculate about this kind of thing, but my overall observation in this area is this: Traditionally, the relationship between ticketers...

Read More

News

Apple Announcement Today: Mobile Devices at a Crossroads

Apple is making a product launch announcement today, and, as always, there’s not much more than educated guesses about what they’re announcing.Still, unless Tim Cook jumps right out of character, what we’re probably looking at is: a new and improved iPad, a new and improved iPad mini, maybe a new operating system called Mavericks (for Macs of all kinds), and maybe some tweaks to the Macs themselves.Probably not a watch or a TV or a waffle iron. (Ooh, put...

Read More

News

The Lion King to Hit $1 Billion, Disney Delivers For Audiences

'The Lion King' Poised to Become Broadway’s First Musical to Bank $1 Billion.I just want to post so we can talk in billions! That doesn’t happen a lot in live entertainment, so congratulations to Tom Schumacher and the rest of the Disney gang. Things like this don’t happen easily or automatically or because of the automatic imprimatur of the Disney brand. They happen because the organization involved is delivering for audiences in special way. Well done.

Read More

Word Stock

Word Stock Market: Charger

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be...

Read More

News

Jim on Bloomberg Talking Live Events and Mobile

Earlier today, I spent some time chatting with Carol Massar from Bloomberg TV about the future of mobile and live entertainment.

Read More

Experience

Fingers Crossed the Marvel Show is Done Right

Marvel Reveals Live-Action Stage Event to Launch 2014.As I said recently, good live family entertainment should work. This will be a big success IF the show honors its audience. I have no idea what this show will be like, but shows like this have gone a couple of different ways: Trade solely on the fact that they have familiar, popular properties (like superheroes that we all know and love) and then do the minimum to wrap something you can...

Read More

Experience

Dodgers Show What Being Audience-Oriented Means

The Los Angeles Dodgers are in the playoffs, which means that everyone wants to be at the games. I went to a game during the series before this one, wherein they beat the Atlanta Braves, and it was crowded. But of course, that’s what you’d expect. These games are sold out and very popular.Except it wasn’t just a sell out. The car traffic was extreme, with waits in the parking lot that kept the stadium only partly full for...

Read More

Pricing

Brainwaves Show What People REALLY Think of Prices

Is Your Coffee too Cheap? Using Brainwaves to Test Prices.This is an interesting read about a German scientist who is experimenting with the brainwaves of people who are looking at different prices for Starbucks coffee. The specifics are not as important here as an idea that I REALLY want you to understand:Price is one of the most powerful tools in a live entertainment marketer's toolkit, and it can't be a hostage of your ego or your "gut."The reason for this...

Read More

49 of 52« First...48495051...Last »

Sign Up for Emails

VIEW PAST ARTICLES