Contributors

Jim McCarthy

CEO, Goldstar

Jim McCarthy is the CEO of Goldstar, but he is also Customer Service Agent No. 1 for the company. Jim has spent the last decade and a half in e-commerce, starting way back at GeoCities before it was bought by Yahoo in 1999. Even before that, he helped to open about 50 Noah’s Bagels locations in California, where he learned about delighting customers, developing employees and managing high growth. He’s written articles and commentary in Fast Company, Business Insider and other well known publications, and has appeared as a speaker at conferences like SXSW, TEDU (part of the main TED conference), INTIX and others. He co-founded TEDxBroadway, which he also hosts and curates. Jim graduated from Harvard College and has an MBA from the Anderson School at UCLA. He also speaks Japanese, writes ghost stories and is a certified lifeguard.

News

Broadway Shows Add Thursday Matinees to Meet Audience Needs

If you're going to have a matinee during the week, Thursday certainly seems like a better choice than Wednesday. I don't have any actual information to back this up, but I'm guessing that the Wednesday matinee tradition was established for a good reason. It just might be that no one remembers what that reason was. Or maybe they do. I should ask Ken Davenport.Thursday has really come up in the world. Formerly just another roadblock to the weekend, Thursday...

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Bright Ideas

New Ways to Get Ticket Buyers Thinking About Your Venue

54 Below is a club that's below street level on 54th street. Get it? You can see Broadway performers in a fun, intimate performance environment there, and if you're in Manhattan, you should check it out.I love this series that TheaterMania is doing, bringing a 54 Below performer into the kitchen to cook. They start the series with TEDxBroadway performer Joe Iconis, and go from there. This kind of thing is clever, and even if it doesn't have a...

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P&L

Measure Success Using Revenue Per Seat

The name of this site is Selling Out, but the goal of Selling Out is achieving success with your marketing.So how do you measure success? You can sell out by having a great show; or you can sell out by putting a show in a house that’s way too small for the act; or you can sell out by dramatically underpricing the tickets.If there’s one thing I wish I could teach the world of live entertainment marketers about pricing,...

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Bright Ideas

10 Steps to Sell Out Your Show

Ari's Take: 10 Steps to Sell Out Your Show.I love this, and suggest you go read all 10 of Ari's steps.

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Experience

Orchestras Will Survive and Thrive By Putting Audiences First

Orchestras and classic rock have something in common: As we currently know them, their best days have passed. This just came up recently, but the topic has resurfaced in the form of the question, "Are there too many orchestras?"To which I once again say, wrong question. Here's a tidbit from the article that's worth noting:"Unlike Europe, where classical music is considered almost a ward of the state, North American musical life has always depended in large part on private...

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Marketing

Three Ways Newer Artists Are Selling Lots of Tickets

As an antidote to my recent complaints about the ancient nature of the concert touring business, this story suggests an alternative.The article mentions several acts, including Ed Sheeran, who "is part of a breed of newer and lesser known acts who are able to sell out top venues, even if they aren't pushing millions and millions of albums and singles like Eminem and Justin Timberlake, or dominating with chart-topping tracks and radio airplay like Katy Perry or Rihanna."These acts...

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News

Young Comedians on 2013 Top-Earning List Shows Sign of Healthy Industry

The names of the top-earning comedians of 2013 makes an interesting contrast to the touring lists for musicians. With the exception of Jerry Seinfeld and George Lopez, almost none of you knew who any of these guys were 10 years ago.To prove that, here's a link to a performance we had for sale on Goldstar at a GREAT comedy club in San Francisco. For $7.50, you could have gone to see Louis C.K.Two people did (and on the plus...

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News

New Musical Tells Story of Jesus Through Britney Spears Songs. Good Idea!?

It's the story of Jesus told entirely through the unchanged lyrics of Britney Spears songs.This will attract an audience, and here's why: I can explain it to you in the 15 words I used in the previous sentence, and it gives a lot of people something they can anchor their decision on. For some, it will be Britney Spears; for others, the story of Christ; and for a still large group, both.Familiar mixed with unfamiliar in potentially interesting ways...

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Pricing

How Not to Discount: Part III

Don't discount only your lowest-priced inventory.Today’s example of how not to discount is slightly counterintuitive because it’s easy to associate “discount” with “low price.”The mistake I’m talking about is only discounting the lowest-priced inventory in your venue. This happens because some marketers are conflating two different things: a low price and a discount from face value. They aren’t the same thing, and they function psychologically to the consumer in very different ways.A tier of seats that is inexpensive has...

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Experience

Santa Monica Pier Can Host More Than Live Music

Can the Santa Monica Pier become a great concert venue?Yes, it can. This harkens to the issue we discussed recently. Of course, changing the location of the show can make a big impact on success, and there's just not a cooler place than the Santa Monica Pier.Here's my one quibble: Why does Martin Fleischmann say, "What we're trying to do is create a destination for locals on the pier," and then talk solely about how "people here need a place...

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