Contributors

Jim McCarthy

CEO, Goldstar

Jim McCarthy is the CEO of Goldstar, but he is also Customer Service Agent No. 1 for the company. Jim has spent the last decade and a half in e-commerce, starting way back at GeoCities before it was bought by Yahoo in 1999. Even before that, he helped to open about 50 Noah’s Bagels locations in California, where he learned about delighting customers, developing employees and managing high growth. He’s written articles and commentary in Fast Company, Business Insider and other well known publications, and has appeared as a speaker at conferences like SXSW, TEDU (part of the main TED conference), INTIX and others. He co-founded TEDxBroadway, which he also hosts and curates. Jim graduated from Harvard College and has an MBA from the Anderson School at UCLA. He also speaks Japanese, writes ghost stories and is a certified lifeguard.

Marketing

How Do People Really Find Out About Your Events? [Infographic]

We recently asked Goldstar members some very interesting questions about the events they attended through us.We asked them how they learned about the events (spoiler: mostly because of Goldstar) and what they thought about those events (another spoiler: they loved them), and we did this for both a very large concert promoter with shows including famous acts and a smallish theater that doesn’t have Rock and Roll Hall of Fame headliners or a mega budget for marketing. In both...

Read More

News

TEDxBroadway Pre-Sale Tickets: Ready for New Ideas and Surprises, Too?

I have a day-of TEDxBroadway pregame tradition. I wake up early, get myself ready and meet a member of my team to make that always-chilly walk to New World Stages. Along the way we pick up coffees, a breakfast sandwich and then my team member launches into the always-long laundry list of things on her mind. I don’t mind telling, yeah, I have some jitters, too. If you’ve ever been to the event, you know that there is a...

Read More

#TBT

#TBT: The Endless Struggle to Think Well of Yourself

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The Endless Struggle to Think Well of Yourself.The tendency toward arrogance and self-satisfaction is so natural. People start with a pretty high opinion of themselves, and even the slightest evidence they’re right is enough to prove the case. And many people have a hard time feeling good about themselves without also looking down on you and me. And that small seed can destroy companies, organizations and nations.No one I’ve ever...

Read More

#TBT

#TBT: The Irrelevance of Stores and How That Affects Live Entertainment (Hint: It’s a Good Thing)

Happy #TBT. In light of the recent news about Macy's, Sears and The Limited closing stores in 2017, we’re sharing this May 15, 2014 post from Jim: The Irrelevance of Stores and How That Affects Live Entertainment (Hint: It's a Good Thing).My 16-year-old shared an important macroeconomic insight on a megatrend that will play out in our economy over the next several decades.We were walking through Bed, Bath and Beyond (don’t ask), and he said, “Why do they even have stores?”He...

Read More

News

Going to INTIX? Join Us

Remember when there were really only three major broadcast networks? Everybody knew Dallas was on CBS, which night it ran (Friday), what time it started (9:00pm)  and who shot J.R. You didn’t even have to be a hardcore fan -- you just knew. Then cable came along and a whole new world of entertainment options appeared right at your fingertips. With all of the channels you were able to discover new shows with relatively little effort. Relatively few people out...

Read More

#TBT

#TBT: To Be or Not to Be

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: To Be or Not to Be.We’ve talked about organizations with long and storied histories on the verge of potentially catastrophic change.But as you might know, I see this time in our history [circa 2010] as not merely an especially nasty recession, but what I have been calling a ‘frame-breaking’ or a ‘remaking.’ I quoted Jeff Jarvis a few weeks ago as saying that we’re moving from the industrial age to...

Read More

#TBT

#TBT: Every Marketing Program Begins With the Same Question …

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Every Marketing Program Begins With the Same Question ...“What is the intrinsic value of the product or service?”So says Lynda Resnick, creator of POM Wonderful pomegranate juice, as quoted by Harvey Mackay in one of his articles.What does intrinsic value mean? In developing your product and your way of talking about the product, Resnick says you should, “recognize above all that consumers aren’t stupid. They are looking for value, honesty,...

Read More

#TBT

#TBT: Shutting Down the Factory … Not a Key to Success

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Shutting Down the Factory … Not a Key to Success.Michael Kaiser of the Kennedy Center wrote this in the The Huffington Post [February 2010]:“Many arts managers are angry with me. They do not appreciate my advice not to cut programming during this recession. I continue to say that creating large, important projects is central to creating fiscal health. Especially when there is less money for the arts (and there is...

Read More

Technology

Are You a Discount Buyer?

Stop before you answer. Think a second.Because the answer is probably yes. And no.You ARE a discount ticket buyer sometimes. Maybe it’s a show you don’t know much about. It sounds intriguing, but you’re not sure. A discount gets you over your hesitation and gets you saying ‘yes.’But you’re also NOT a discount buyer. When you’re excited about a show or event, know that you definitely want to see it, the price is less important. After tens of millions...

Read More

#TBT

#TBT: Know Your Customers, or Just Think You Do?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Know Your Customers or Just Think You Do.Like many of you, I watched the Super Bowl yesterday [February 8, 2010], and it was a pretty terrific game.Typically, I ignore (or fast forward through) commercials, but since the Super Bowl commercials are noteworthy, I actually paid attention to them. I’m not particularly interested in breaking down which ones worked, etc., but I noticed something.Most of the commercials looked as though they...

Read More

4 of 50« First...3456...Last »