Contributors

Jim McCarthy

CEO, Goldstar

Jim McCarthy is the co-founder and CEO of Goldstar (www.goldstar.com), a company that sells millions of live event tickets to millions of people on behalf of more than 5,000 venues and producers each year. An e-commerce veteran, Jim has spent his entire career in high-growth businesses and likes to share his 
knowledge and insight with others. He's the editor and main contributor to SellingOut.com a website for live entertainment and arts marketers. He's the curator and co-founder of TEDxBroadway the sold-out annual event dedicated to the question: "What's the Best Broadway Can Be?" He's spoken at conferences all over the world, including TED, SXSW, INTIX and more. His articles have been in Forbes, Fast Company and Business Insider. About Jim, Bob Lefsetz has said, "Jim McCarthy is smart, he'd win in any world, not only via his brain, but his hard work and dedication." He's the organizer of the Pasadena Entrepreneurs' MasterMind Meetup, which Pasadena Business Now noted, "Jim McCarthy, CEO of Goldstar, discussed his personal philosophy of business and leadership. His stories of humanity and giving brought tears to many eyes and motivated all to do more for more. It was clear to all why Jim's MasterMind groups have a many-month waiting list to learn from him and his vision and insight." Jim is also a very active member on the Board of Directors for Union Station Homeless Services as well as the Pasadena Playhouse. He studied English at Harvard University and received an MBA at UCLA Anderson School of Management. Jim recently earned his black belt in Northern Eagle Claw Kung Fu.

 Follow @goldstarjim on Twitter.

#MondayMotivation

#MondayMotivation: Live Is the Revenue Workhorse

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Live Rules! (But Don't Get Cocky).I used to have to convince people that live performance was the leading category in the entertainment business, but I hardly have to do that anymore. This is especially true in music, where it doesn’t take an expert to see that sales of recordings are sad and not due to rebound to past levels … well,...

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#MondayMotivation

#MondayMotivation: The Mobile Revolution is Over

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Mobile Gets You Everyone.Let’s talk about the importance of good mobile technologies for live entertainment marketers. We’ve been investing in it for years because mobile technology via smartphone is the dominant consumer platform and will be for at least 5 or 10 years.Photo Credit: Benjamin Sow via UnsplashCompared to desktop computers, mobile is relatively new, and as a result, those...

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Marketing

#MondayMotivation: Are You Seeing the Whole Picture?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Is Your Marketing Working? How to Know for Sure.Event marketing isn’t easy. You have to make a lot of decisions about what you’re going to do to get people showing up and paying to see your event. Some of the things you’ll try (Google AdWords, for example) will come complete with excellent data about exactly what happened in your campaign....

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#MondayMotivation

#MondayMotivation: The Fans Are What It’s All About

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Remember the Fan Even Before You Forget.Here’s a story that shows what happens when an organization forgets that it’s about the fan, and then remembers.In Major League Soccer, there’s a team called the New York Red Bulls. If the logo looks familiar, there’s a good reason. The team is owned by Red Bull, the makers of the heinous-tasting,...

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News

Goldstar Announces Its One of a Kind Partnership With Eventbrite

We're sharing a note from Goldstar CEO Jim McCarthy about some exciting news:Goldstar announced its one of a kind partnership with Eventbrite, and I have a few thoughts to share with you about this:It integrates Eventbrite ticketing directly into the Goldstar Audience Marketing Platform. That means, if you're producing a show and you're an Eventbrite organizer, you're going to be able to do the event ticketing setup in the same place where you can also create your Goldstar offers and...

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#MondayMotivation

#MondayMotivation: It’s About the People That Make It Matter in the First Place

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Remember: It's Not About You.Oh, you get to be part of it. You get to be right in the middle of it. But it’s not about you. Now more than ever, it’s not about you.If you have the honor and privilege of having fans, patrons or whatever name you use for the people who support your live entertainment...

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#MondayMotivation

#MondayMotivation: Move Yourself Closer to Something Special

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: You Might Fail, So at Least Fail Up.I have a friend who is a very successful live entertainment producer. He’s a creative genius, not as an artist, but as a business person and an impresario. He sees more ways of getting people excited to be in the same building with a bunch of other people to see a...

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Marketing

Remember the “Good Old Days” of the Live Entertainment Business?

You should remember them, because they're now! That's right, we're living in a Golden Age of live entertainment, and 2019 looks like an excellent environment for our industry. Let's break that down: Consumer confidence is high, people have fewer distractions with new tech gadgets than they've had in a while, and we're seeing record interest in concerts, Broadway and sports tickets. We're very much living in the Experience Economy that was first written about all the way back in...

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#MondayMotivation

#MondayMotivation: The Future Is About Attention

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: You Can't Fill Your Stomach on Low-Hanging Fruit.If you’re standing under an apple tree, and you want one apple, you do the obvious thing: You take the apple that’s easiest to pick.You don’t climb the tree, risking your life and ruining your sweater on the branches as you get to the top.You take the low-hanging fruit.It’s an excellent...

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#MondayMotivation

#MondayMotivation: You Could Be Missing a Lifetime of Value

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: A Customer’s Value Doesn’t Stop at the Checkout Screen.Once or twice over the years, I’ve mentioned the term Customer Lifetime Value.I thought I’d dwell on it for a moment because some might not be clear what it means in marketing terms and why it’s important.What it means, perhaps obviously, is the total economic value of a customer to...

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