Contributors

Jim McCarthy

CEO, Goldstar

Jim McCarthy is the CEO of Goldstar, but he is also Customer Service Agent No. 1 for the company. Jim has spent the last decade and a half in e-commerce, starting way back at GeoCities before it was bought by Yahoo in 1999. Even before that, he helped to open about 50 Noah’s Bagels locations in California, where he learned about delighting customers, developing employees and managing high growth. He’s written articles and commentary in Fast Company, Business Insider and other well known publications, and has appeared as a speaker at conferences like SXSW, TEDU (part of the main TED conference), INTIX and others. He co-founded TEDxBroadway, which he also hosts and curates. Jim graduated from Harvard College and has an MBA from the Anderson School at UCLA. He also speaks Japanese, writes ghost stories and is a certified lifeguard.

#TBT

#TBT: Funny How Supply and Demand Have Nothing to Do With It

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Funny How Supply and Demand Have Nothing to Do With It. [This article was originally published in 2009.]I recently read an article that, though I hesitate to be unkind, is incredibly shallow. Here’s a key tidbit:“Who is responsible for the high prices consumers have to pay to see their favorite artists? Three culprits jump to mind.”The author then goes on to list them. You might want to sit down for this so...

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Marketing

Put a Handle On It

It’s important what you call something, especially when you want people to grasp what you’re selling. Let me illustrate.I was taking a bunch of clothes to the laundry a couple of weeks ago. Well, I was trying to. The clothes were in an unruly pile on the floor, after I’d pulled them out of my suitcase from the trip I’d been on. There were socks, T-shirts, boxers, jeans; they were all colors and sizes, and they all needed to...

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News

Experience Shaina Taub’s Awesome Performance at TEDxBroadway 2018

When Shaina Taub was on stage at TEDxBroadway last month, the entire audience had chills. Her soulful performance is something we want to watch over and over – and now we can!Even if you weren't at the conference, you can experience Shaina’s performance here. And don’t miss her album (the two songs in the video will be on it) when it comes out in May.Plus, we'll be sharing more talks from the 2018 conference soon, so stay tuned.#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }/*...

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Bright Ideas

Clock Time Vs. Calendar Time

What does it mean to go fast? To get things done quickly? To be productive with time?Does it mean moving through your tasks with Benny Hill-like speed?Does it mean, for example, moving your toothbrush up and down faster? Or, perhaps it means brushing for a fraction of the time you usually do?In the context of a business project with a projected length of weeks or months, it shouldn’t mean these things, but I think that sometimes people get confused....

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#TBT

#TBT: The Future Is a Niche Market

Happy #TBT! Here’s an oldie-but-goodie post from Jim: The Future Is a Niche Market. [This article was originally published in 2009.]We talk all the time about the future being a niche market, and in a past Selling Out post I wrote that Stewart Copeland of The Police said this:“There is no otherwise. Unless you are selected by the titans of industry to be the next iPod icon like U2 or something, you’ve got to find a niche.Niches are all...

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News

TEDxBroadway Is Better Than Practical, It’s Powerful

Impractical.Once upon a time, a promising college student took a highly impractical course in calligraphy. Maybe Underwater Basket Weaving wasn’t available.But because he did, you’re not reading this in IBM Selectric Font. The student, as many of you know, was Steve Jobs, and the class taught him about fonts and the potential beauty of the written word. A few years later, computers changed forever.Impractical.When you come to TEDxBroadway, it’s not so much about getting 1.7% better at your daily...

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#TBT

#TBT: You Are Your Marketing (Because Nothing Else Works)

Happy #TBT! Here’s an oldie-but-goodie post from Jim: You Are Your Marketing (Because Nothing Else Works). [This article was originally published in 2009.] You may remember: You Are Your Marketing Part I and Part II.One of Google’s worst ideas was trying to sell traditional media. Specifically, it went into the business a while back of selling radio ad time and print ad space. I told you when they killed the print ad program, and now they’ve killed the radio program....

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#TBT

#FBF: TV Is an Excellent Way to Market Your Live Show

Happy #FBF! Here’s an oldie-but-goodie post from Jim: TV Is an Excellent Way to Market Your Live Show. [Editor’s Note: This post is from 2009.]No, I’m not talking about TV advertising.I’m talking about something like what This American Life does. It started as a radio show, of course, and became a TV show, a podcast and a bunch of other things.But I wouldn’t be surprised if it’s most successful form is as a live show. Other NPR favorites like Wait...

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#TBT

#FBF: The Best Terrible Idea I’ve Ever Heard

Happy #FBF! Here’s an oldie-but-goodie post from Jim: The Best Terrible Idea I’ve Ever Heard. [Editor's Note: This post is from 2009.]Jose Freese, drummer for Nine Inch Nails, has come up with an extremely creative way to promote his new album (via Lefsetz) by bundling interesting premiums with purchase.Heard that a million times, you say? As stale as the cupcake craze, you say?Well, how’s this for a premium?For just $75,000, not only will you get a signed copy of the...

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Marketing

Nobody Buys a Ticket to an Event They’ve Never Heard of

I wanted to offer you two free tickets to see Dear Dolly Hamilton.What, you’ve never heard of it? You haven’t already purchased your tickets for it? One simple reason might be because I just made it up.Just to illustrate the point -- nobody’s ever bought a ticket to an event they didn’t know existed. Nobody.Sure, Goldstar sells tickets, but we also create awareness. More than 80% of Goldstar ticket buyers learned about the event they bought FROM Goldstar.That means...

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