Contributors

Jim McCarthy

CEO, Goldstar

Jim McCarthy is the CEO of Goldstar, but he is also Customer Service Agent No. 1 for the company. Jim has spent the last decade and a half in e-commerce, starting way back at GeoCities before it was bought by Yahoo in 1999. Even before that, he helped to open about 50 Noah’s Bagels locations in California, where he learned about delighting customers, developing employees and managing high growth. He’s written articles and commentary in Fast Company, Business Insider and other well known publications, and has appeared as a speaker at conferences like SXSW, TEDU (part of the main TED conference), INTIX and others. He co-founded TEDxBroadway, which he also hosts and curates. Jim graduated from Harvard College and has an MBA from the Anderson School at UCLA. He also speaks Japanese, writes ghost stories and is a certified lifeguard.

#MondayMotivation

#MondayMotivation: Leverage Your Larger Partners

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Small Organizations Need Mobile, Too.Smaller organizations sometimes delay or skip important innovations because they’re small. They have less budget, staff or expertise. Consumer tastes and habits change, and because smaller organizations are generally closer to the customer, they know it. They see the changes and know what’s necessary, but often decide not to take steps to match that change...

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#MondayMotivation

#MondayMotivation: Live Is the Revenue Workhorse

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Live Rules! (But Don't Get Cocky).I used to have to convince people that live performance was the leading category in the entertainment business, but I hardly have to do that anymore. This is especially true in music, where it doesn’t take an expert to see that sales of recordings are sad and not due to rebound to past levels … well,...

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#MondayMotivation

#MondayMotivation: The Mobile Revolution is Over

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Mobile Gets You Everyone.Let’s talk about the importance of good mobile technologies for live entertainment marketers. We’ve been investing in it for years because mobile technology via smartphone is the dominant consumer platform and will be for at least 5 or 10 years.Photo Credit: Benjamin Sow via UnsplashCompared to desktop computers, mobile is relatively new, and as a result, those...

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Marketing

#MondayMotivation: Are You Seeing the Whole Picture?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Is Your Marketing Working? How to Know for Sure.Event marketing isn’t easy. You have to make a lot of decisions about what you’re going to do to get people showing up and paying to see your event. Some of the things you’ll try (Google AdWords, for example) will come complete with excellent data about exactly what happened in your campaign....

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#MondayMotivation

#MondayMotivation: The Fans Are What It’s All About

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Remember the Fan Even Before You Forget.Here’s a story that shows what happens when an organization forgets that it’s about the fan, and then remembers.In Major League Soccer, there’s a team called the New York Red Bulls. If the logo looks familiar, there’s a good reason. The team is owned by Red Bull, the makers of the heinous-tasting,...

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News

Goldstar Announces Its One of a Kind Partnership With Eventbrite

We're sharing a note from Goldstar CEO Jim McCarthy about some exciting news:Goldstar announced its one of a kind partnership with Eventbrite, and I have a few thoughts to share with you about this:It integrates Eventbrite ticketing directly into the Goldstar Audience Marketing Platform. That means, if you're producing a show and you're an Eventbrite organizer, you're going to be able to do the event ticketing setup in the same place where you can also create your Goldstar offers and...

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#MondayMotivation

#MondayMotivation: It’s About the People That Make It Matter in the First Place

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Remember: It's Not About You.Oh, you get to be part of it. You get to be right in the middle of it. But it’s not about you. Now more than ever, it’s not about you.If you have the honor and privilege of having fans, patrons or whatever name you use for the people who support your live entertainment...

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#MondayMotivation

#MondayMotivation: Move Yourself Closer to Something Special

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: You Might Fail, So at Least Fail Up.I have a friend who is a very successful live entertainment producer. He’s a creative genius, not as an artist, but as a business person and an impresario. He sees more ways of getting people excited to be in the same building with a bunch of other people to see a...

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Marketing

Remember the “Good Old Days” of the Live Entertainment Business?

You should remember them, because they're now! That's right, we're living in a Golden Age of live entertainment, and 2019 looks like an excellent environment for our industry. Let's break that down: Consumer confidence is high, people have fewer distractions with new tech gadgets than they've had in a while, and we're seeing record interest in concerts, Broadway and sports tickets. We're very much living in the Experience Economy that was first written about all the way back in...

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#MondayMotivation

#MondayMotivation: The Future Is About Attention

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: You Can't Fill Your Stomach on Low-Hanging Fruit.If you’re standing under an apple tree, and you want one apple, you do the obvious thing: You take the apple that’s easiest to pick.You don’t climb the tree, risking your life and ruining your sweater on the branches as you get to the top.You take the low-hanging fruit.It’s an excellent...

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