Contributors

Jim McCarthy

CEO, Goldstar

Jim McCarthy is the co-founder and CEO of Goldstar (www.goldstar.com), a company that sells millions of live event tickets to millions of people on behalf of more than 5,000 venues and producers each year. An e-commerce veteran, Jim has spent his entire career in high-growth businesses and likes to share his 
knowledge and insight with others. He's the editor and main contributor to SellingOut.com a website for live entertainment and arts marketers. He's the curator and co-founder of TEDxBroadway the sold-out annual event dedicated to the question: "What's the Best Broadway Can Be?" He's spoken at conferences all over the world, including TED, SXSW, INTIX and more. His articles have been in Forbes, Fast Company and Business Insider. About Jim, Bob Lefsetz has said, "Jim McCarthy is smart, he'd win in any world, not only via his brain, but his hard work and dedication." He's the organizer of the Pasadena Entrepreneurs' MasterMind Meetup, which Pasadena Business Now noted, "Jim McCarthy, CEO of Goldstar, discussed his personal philosophy of business and leadership. His stories of humanity and giving brought tears to many eyes and motivated all to do more for more. It was clear to all why Jim's MasterMind groups have a many-month waiting list to learn from him and his vision and insight." Jim is also a very active member on the Board of Directors for Union Station Homeless Services as well as the Pasadena Playhouse. He studied English at Harvard University and received an MBA at UCLA Anderson School of Management. Jim recently earned his black belt in Northern Eagle Claw Kung Fu.

 Follow @goldstarjim on Twitter.

#MondayMotivation

#MondayMotivation: Improving Your Pricing Isn’t Complicated

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Good Pricing Is Free Money.Good pricing is free money. This means that if you’ve paid little or no attention to how you set prices, or if you’ve done it mostly based on costs or based on what you’ve done before or what other people are charging for “similar” shows, you’re in luck. A small amount of focused thought and...

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#MondayMotivation

#MondayMotivation: Emotions Shouldn’t Be Involved in Pricing

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Emotional Pricing is Like Drunk Dialing.Many of you would never, ever drunk dial. You would drunk text. I liked the alliteration of “Drunk Dial” so I went with it in the presentation, but it doesn’t matter because the idea is the same: Don’t do it!It feels good to express some powerful emotion via text to that person who really...

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#MondayMotivation

#MondayMotivation: Dynamic and Variable Pricing, Explained

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Variable Versus Dynamic Pricing.Do you have one of those friends who can’t resist correcting people on the proper use of “who” versus “whom”?  Perhaps you don’t because you are that person. Regardless, you’re all welcome here.Personally, I let the who/whom thing go because I’ve never misunderstood anything said to me because of it.Other frequently mistaken words though aren’t as...

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#MondayMotivation

#MondayMotivation: Ticket Sales + Community Involvement

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Pick a Venue, Make a Statement.Site-specific performances aren’t common, but they happen. This is the first site-specific performance I’ve heard of where the site and the content have such a powerful connection.The show itself, The Death of Bessie Smith, is about a segregation-era hospital and the death of the famous blues singer of the title, but the hospital where it’s happening is...

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#MondayMotivation

#MondayMotivation: We’re Handing Off the Torch of Power

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Most Important Thing in the World for Marketers to Understand.On October 23, I gave the keynote at the (very fun) Arts Reach 2014 conference in (very fun) downtown Los Angeles. The talk was called “The Great Jump Ball” because my point was to explain that the cultural and business and societal norms of the next 50 years or...

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Customer Service

Subj: Inter Office Mail – Customer Commitment – The Customer Is Always Right? Edition

Editor’s Note: Our own Jim McCarthy shared some thoughts about Customer Commitment with the Goldstar team, and, well, we thought you might get something out of it, too.From: Jim McCarthy jmccarthy@goldstar.com Sent: Fri 6/7/2019 12:40 PM To: GSEBy now, you're all familiar with the Purpose Point that talks about Going All Out to Remove Barriers on behalf of our customers. We take inspiration from Jackie Chan, who over the course of his career subjected himself to incredible feats of danger and stupidity to make...

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#MondayMotivation

#MondayMotivation: “New” vs. “Regular” Audience

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How Much of Your Audience Should Be "New"?There’s no right answer to the question of how much of your audience should be “new.”Let me rephrase. There is a right answer to the question, and it’s this: It depends.I was reading this really interesting summary of a study in the UK about the percentage of audiences that were “new” (hadn’t been in...

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#MondayMotivation

#MondayMotivation: Apps Are Dead. Long Live the App.

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: All Apps Are Trash.Eventually. And probably sooner than you think, your app is in the trash.Mine too. Which is sad for me because I’ve got two of them. The iOS app alone has been downloaded more than a million times, and they’ve both got killer rankings (4.8 stars on iOS and 4.6 on Google Play).Not to mention that it’s taken years and...

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Customer Service

Subj: Inter Office Mail – Experience – Expectation = Satisfaction

Editor’s Note: Our own Jim McCarthy shared some thoughts about Customer Commitment with the Goldstar team, and, well, we thought you might get something out of it, too.From: Jim McCarthy jmccarthy@goldstar.com Sent: Fri 5/10/2019 2:18 PM To: GSEHi Everybody!There's an easy way to understand how positively customers are likely to feel about us (or any business). It goes like this:What I actually experienced (minus) What I thought I was going to experience (equals) How positively I think of what happened and of your company.We...

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#MondayMotivation

#MondayMotivation: More Sales Should Not Equal More Work

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Why We're Digitally Integrating Major Ticketing Platforms.Back in Goldstar’s early days, we used cutting-edge technology to let our venue partners know about the Goldstar members coming to their shows: a fully automated fax!I’m joking, but only a little bit. When we started (15 years ago), many venues did want this information via fax. So we invented a virtual gateway to...

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