Contributors

Jim McCarthy

CEO, Goldstar

Jim McCarthy is the CEO of Goldstar, but he is also Customer Service Agent No. 1 for the company. Jim has spent the last decade and a half in e-commerce, starting way back at GeoCities before it was bought by Yahoo in 1999. Even before that, he helped to open about 50 Noah’s Bagels locations in California, where he learned about delighting customers, developing employees and managing high growth. He’s written articles and commentary in Fast Company, Business Insider and other well known publications, and has appeared as a speaker at conferences like SXSW, TEDU (part of the main TED conference), INTIX and others. He co-founded TEDxBroadway, which he also hosts and curates. Jim graduated from Harvard College and has an MBA from the Anderson School at UCLA. He also speaks Japanese, writes ghost stories and is a certified lifeguard.

#MondayMotivation

#MondayMotivation: I’ll Say It Again, Audience-Oriented

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Don’t Tell Me You’re Not Doing This for an Audience.Because if that were true, you’d do it at home or in a closed studio.Dan Visconti, whom I’ve never met, has written a piece that, if I were an expert in classical music, I might have written. It’s called The Audience Is the Most Important Instrument, and you should...

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#MondayMotivation

#MondayMotivation: Now That You’re Dead, What Are You Going to Do With Your Life?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: What Reinvention Sounds Like.Slate‘s Mark Vanhoenacker has declared classical music “dead” in America. I’m not sure if there are other continents or republics where it’s all the rage, but here in the U.S.A., it’s not just in trouble. It’s deceased, passed on, bereft of life.As John Cleese would say, it’s an “ex-parrot.”This, of course, is an exaggeration, but...

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#MondayMotivation

#MondayMotivation: Have You Forgotten Your Audience?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How to Resolve the Battle Between the New and the Familiar.What do you call something, even if it’s good, that you’ve seen over and over again? Boring.What do you call something so new and different that it doesn’t make any sense to you? Weird.Most live entertainment content falls in between those poles, of course, but as a creator,...

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Pricing

#MondayMotivation: Theory of Pricing Relativity

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Tickets Are Worth Different Amounts to Different People.If you were riding on a train and you dropped a rock from the window of that train, it would appear to you as if the rock is falling to the ground in a curving arc behind you as you travel. If your friend were standing outside the train, facing the...

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#MondayMotivation

#MondayMotivation: Interest Equals Action at the Right Price

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Pricing Is Not a Marketing Campaign.Everyone knows that pricing of tickets affects sales, and the main way this is usually observed is when prices drop, ticket sales go up.What does this mean? Why does it work like this? Is it the equivalent of a word-of-mouth marketing campaign that gets people excited and talking about the tickets for sale?Not...

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Marketing

Not a Numbers Person? Here’s Help …

Here’s a quote about marketing you’ve probably heard: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”This quote has been attributed to all kinds of people, but it probably comes from 19th-century Philadelphia retailer and marketing pioneer John Wanamaker. Any marketer still in thrall to that quote today is quite literally living in the past.That’s not to say we know exactly how every piece of marketing works, but we do have...

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#MondayMotivation

#MondayMotivation: We Had the Right Vocabulary All Along

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Don’t Say “Guest” When You Don’t Mean Guest.For some reason, businesspeople tend to drift toward gibberish in their speech. (And you’re all businesspeople, by the way, even those of you who believe that “businesses” do something different from what nonprofits do.)In the search for something interesting, different and effective to say, people try a lot of things. Many...

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Customer Service

#MondayMotivation: Customer Service Appreciation Week

In honor of Customer Service Appreciation Week, October 1-5, we're sharing a few posts from Jim about the importance of customer service.You can click on any title below to read the full article:You Know What Customers Love? Rules You may not think customers react viscerally to rules, but they do. They’ll see that you took advantage of your opportunity to push them around, and they’ll remember it. You won’t be building up good will. Is there such a thing as building...

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#MondayMotivation

#MondayMotivation: Breakthroughs Do Happen

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: No Breakthroughs Without Risks and Failures.London seems to be leading the way in shows that very actively engage all five senses. First, there was the fireworks show, and now there are the BitterSuite symphonies.It’s a classical concert that makes you smell, touch and taste things as part of the program. Lindsey Winship of The Guardian (UK) describes it like...

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#WednesdayWisdom

#WednesdayWisdom: Can You Smell the Excitement?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Audience Has Five Senses. Why Not Use Them All?I love this: London’s New Year’s Eve fireworks show aimed at all five senses.When I was in first grade, the teacher brought in a little popcorn maker to explain the five senses to us: We could see the popcorn pop; we could hear the kernels explode; we could smell the...

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