Contributors

Jim McCarthy

CEO, Goldstar

Jim McCarthy is the CEO of Goldstar, but he is also Customer Service Agent No. 1 for the company. Jim has spent the last decade and a half in e-commerce, starting way back at GeoCities before it was bought by Yahoo in 1999. Even before that, he helped to open about 50 Noah’s Bagels locations in California, where he learned about delighting customers, developing employees and managing high growth. He’s written articles and commentary in Fast Company, Business Insider and other well known publications, and has appeared as a speaker at conferences like SXSW, TEDU (part of the main TED conference), INTIX and others. He co-founded TEDxBroadway, which he also hosts and curates. Jim graduated from Harvard College and has an MBA from the Anderson School at UCLA. He also speaks Japanese, writes ghost stories and is a certified lifeguard.

#WednesdayWisdom

#WednesdayWisdom: Finding an Audience and Generating Revenue Is an Art

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Experience Economy and Live Entertainment Entrepreneurship.Recently, I saw one of my favorite live bands, Big Bad Voodoo Daddy. Probably best known for their appearance in the movie Swingers back in the mid-’90s and a couple of hits from the brief swing resurgence of the same time, Big Bad Voodoo Daddy has eight members, all of whom have...

Read More

#WednesdayWisdom

#WednesdayWisdom: Should Emotion Decide Who Can Buy a Ticket First?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How to Allow “True Fans” to Buy Tickets First.In the olden days, if you wanted a ticket to a hot concert, the best way to secure one was to camp out overnight, usually outside a record store*, so as to be in line when the tickets went on sale. Sure, you got a pretty lousy ticket, but at...

Read More

Marketing

What’s More American Than Pie and Baseball? Part II

This holiday week, we’re taking a look back at a couple of Jim posts about baseball and pie — and marketing, of course."Why is a rivalry more interesting? A few reasons, potentially:First, there’s some animosity, or at least contention between the two sides. Although in most cases in sports, I think this animosity is mostly good-natured (among the teams themselves, if not the fans), it gives everyone involved a little more motivation to hustle, to care, to scream their...

Read More

Marketing

What’s More American Than Pie and Baseball?

This holiday week, we're taking a look back at a couple of Jim posts about baseball and pie -- and marketing, of course."What 'grows the pie' for live entertainment? In my view, it’s three things:1. Better content. And by 'better,' I mean designed to be in the intersection point between the creative vision of the artist/company/organization and the delight of the audience. B+ doesn’t get it done. 'Expected' doesn’t get it done. Delight, surprise and excellence equals better,...

Read More

Marketing

Pretending to be Hot

A couple weeks ago, I made the following point: “Without meaning to, I’d say our industry has made it pretty hard to buy live entertainment. Ticket buyers are generally confused, frustrated, suspicious and trepidatious.” That’s right. As a group, we put obstacles in the path of people who are just trying to give us money and attend our events. This sucks, but let’s stay positive for a moment and look at the beginning of my sentence:“Without meaning to …”Well … true...

Read More

Marketing

Does Our Industry Make It Harder to Buy Tickets on Purpose?

Here's the thing about live entertainment: It's inconvenient.It's just a fact. A potential customer has to transport her actual human body to a place other than her own sofa at a time that she doesn't get to choose. That may sound stupid and obvious, but that's only because it IS obvious. The trouble is, when looking the same obvious thing square in the face every day for long enough, you stop seeing it. Like the park rangers at Mount...

Read More

#WednesdayWisdom

#WednesdayWisdom: Live Is Where It’s At, But …

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Live Rules! (But Don’t Get Cocky).I used to have to convince people that live performance was the leading category in the entertainment business, but I hardly have to do that anymore. This is especially true in music, where it doesn’t take an expert to see that sales of recordings are sad and not due to rebound to past...

Read More

#WednesdayWisdom

#WednesdayWisdom: People Are Placing More Value Than Ever on Live Experience.

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Whenever Someone Says Modern Sports Is All About TV …Whenever someone says modern sports is all about TV … ask them why nobody’s watching this year’s World Series [October 2014 ] on TV, but people are still filling stadiums at very high prices.As of this writing, TV ratings for Games 1, 2 and 3 of the 2014 World...

Read More

#WednesdayWisdom

#WednesdayWisdom: Things Can and Certainly Do Change

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Big 3: Horse Racing, Boxing and Baseball.Sometimes it’s worth stepping back and realizing how much time changes things. That’s not true just because it’s interesting and enlightening to do so, but because it can also be inspiring. It’s a reminder that not only can things change, but that they certainly do. Big, immovable, permanent “truths” turn out not...

Read More

#WednesdayWisdom

#WednesdayWisdom: The Ticket Is Not the Thing.

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: What Does a Ticket Really Get You?Most of the people who are reading this post sell tickets, and we even talk about the Ticket Business. But I’ve always believed that the ticket is the last thing we should be talking about, and the last thing buyers actually care about. Nobody, outside the odd collector, places value on the...

Read More

1 of 551234...Last »

Sign Up for Emails

VIEW PAST ARTICLES