Contributors

Jim McCarthy

CEO, Goldstar

Jim McCarthy is the co-founder and CEO of Goldstar (www.goldstar.com), a company that sells millions of live event tickets to millions of people on behalf of more than 5,000 venues and producers each year. An e-commerce veteran, Jim has spent his entire career in high-growth businesses and likes to share his 
knowledge and insight with others. He's the editor and main contributor to SellingOut.com a website for live entertainment and arts marketers. He's the curator and co-founder of TEDxBroadway the sold-out annual event dedicated to the question: "What's the Best Broadway Can Be?" He's spoken at conferences all over the world, including TED, SXSW, INTIX and more. His articles have been in Forbes, Fast Company and Business Insider. About Jim, Bob Lefsetz has said, "Jim McCarthy is smart, he'd win in any world, not only via his brain, but his hard work and dedication." He's the organizer of the Pasadena Entrepreneurs' MasterMind Meetup, which Pasadena Business Now noted, "Jim McCarthy, CEO of Goldstar, discussed his personal philosophy of business and leadership. His stories of humanity and giving brought tears to many eyes and motivated all to do more for more. It was clear to all why Jim's MasterMind groups have a many-month waiting list to learn from him and his vision and insight." Jim is also a very active member on the Board of Directors for Union Station Homeless Services as well as the Pasadena Playhouse. He studied English at Harvard University and received an MBA at UCLA Anderson School of Management. Jim recently earned his black belt in Northern Eagle Claw Kung Fu.

 Follow @goldstarjim on Twitter.

#MondayMotivation

#MondayMotivation: What Does It Mean to Go Fast?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Clock Time vs. Calendar Time.What does it mean to go fast? To get things done quickly? To be productive with time?Does it mean moving through your tasks with Benny Hill-like speed?Does it mean, for example, moving your toothbrush up and down faster? Or, perhaps it means brushing for a fraction of the time you usually do?In the context of a...

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Marketing

Happy Halloween! Is Spooktacular Here to Stay?

Happy Halloween. To celebrate, we’re sharing an oldie-but-goodie post from Jim ... with a Halloween theme:Word Stock Market: SpooktacularThe Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not...

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News

What Goldstar Rewards Mean For You

A few weeks ago, 10 million members woke up to find 300 Goldstar Rewards points in their accounts. They just magically appeared. If you look, you have them in your account, too. Now, for every $1 spent on Goldstar, members get 1 reward point. For every 400 points earned, they’ll get a $5 reward to spend on tickets. Thousands of people have already cashed in their points to save money on their next night out at your event. This program harkens...

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#MondayMotivation

#MondayMotivation: Attention Is a Valuable Thing

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The One Word I'll Never Say Again ...Here’s one thing I’ve learned in my time working with live entertainment marketers and venues.Never say “algorithm.”It’s an ugly word. It sounds like “rhythm,” as though we’re going to get down to some funky beats, but it turns out to just be math. … Still, since people seem to use smartphones and...

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#MondayMotivation

#MondayMotivation: You Have to Work for People’s Interest

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: No One Knows and No One Cares.Here’s a joke for you: What’s the difference between ignorance and apathy?I don’t know, and I don’t care.No, really, that’s the answer. Seth Godin once said that booksellers shouldn’t be worried about piracy robbing them of riches, but instead wishing people cared enough about their products to try to pirate them.That reminded me of something I...

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#MondayMotivation

#MondayMotivation: Halloween Events Are a Big Deal

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Halloween Goes Immersive, Big Holiday to Sell More.Adding more momentum to the ‘immersive’ trend in live entertainment, this year’s Halloween events blur the line between attraction and show. I think it’s great because today’s audiences are, more than their predecessors, interested in being part of the show. The success of Sleep No More or Then She Fell suggest that merging show and...

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#MondayMotivation

#MondayMotivation: Are You Offering “the Usual”?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Is the Future of Arts About Broadcasting?Michael Kaiser of the Kennedy Center speculates in this article about the future viability of regional and medium-sized arts organizations as producers of actual live entertainment. He doesn’t directly express an opinion, but he seems to be implying that the ability to broadcast performances (like the UK’s National Theatre or the Metropolitan Opera) will basically...

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Experience

A Story of Good Ticketing and Bad Ticketing

"Does anybody onboard own a Guess bag with a big number 6 on it? If you do, please ring your call button."A few minutes pass."Ladies and gentlemen, if you are the owner of this Guess rollaboard bag with the number 6 on it, we really need you to push the call button over your seat."Nothing. I'm looking around, wondering all of a sudden if this has anything to do with the guy who was taken off our flight just...

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#MondayMotivation

#MondayMotivation: Be a Problem-Solver for Customers

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Exactly What Was Wrong With the Comcast Customer Service Phone Call.You’ve probably heard this painful conversation between a customer trying to leave Comcast and a customer service rep struggling to keep him from doing that.It’s tough for me to listen to. I hear the customer’s frustration, and that’s bad enough, but if you listen to the rep, it’s even worse.My goal...

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#MondayMotivation

#MondayMotivation: Hard to Use — That’s Where We Live

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Does Our Industry Make It Harder to Buy Tickets on Purpose?Here’s the thing about live entertainment: It’s inconvenient.It’s just a fact. A potential customer has to transport her actual human body to a place other than her own sofa at a time that she doesn’t get to choose. That may sound stupid and obvious, but that’s only because it IS...

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