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What’s Better Than Winning the Tony for Best Musical?

A profitable hit! The New York Times' Patrick Healy writes about following Broadway producer Joey Parnes of A Gentleman's Guide to Love & Murder to his first meeting with his ad agency, SpotCo, after winning the Tony for Best Musical.Sometimes winning a Tony boosts sales (Avenue Q) and sometimes it doesn't (or it does during the following summer and then stops, like in the case of Memphis)? Time will tell how A Gentleman's Guide to Love & Murder will...

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ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them …• Crowdfunding works. That’s what the data reports for campaigns for theater and dance projects in the UK in the first part of this year.• British singer Sarah Brightman (Phantom of the Opera) wants to be the first to sing in space – and she’s willing to pay for it: $52 million. But she’s got some competition: Lady...

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Selling Out With

Selling Out With Ginger White

The city of Denver is making a commitment to the arts with its IMAGINE 2020 campaign, which aims to improve access to the arts for all its citizens over the next few years. When we learned about the program through an article in the Denver Post, we reached out to Ginger White, Deputy Director of Denver Arts & Venues and Imagine 2020 Project Manager.One of the most surprising barriers for citizens when it came to the arts wasn't lack...

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Selling Out With

Selling Out With Jack Reuler

Is "free cheaper than cheap"? For Mixed Blood Theatre in the Twin Cities, it seems to be. Its admission initiative called "Radical Hospitality" allows anyone to attend a show for free. Three seasons of the campaign is paying off with increased popularity and donations.After hearing about the program on HowlRound.com, we spoke with Mixed Blood Theatre artistic director Jack Reuler. He shared further insights into what aspects of the program are working, what they're continuing to tweak and what...

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ICYMI

In Case You Missed It

Each week we’ll share a collection of articles we think are well worth reading. And now, in case you missed them …• The Milwaukee Symphony Orchestra successfully completed its $5 million emergency fundraising drive. Find out the breakdown of how they got it and their next steps for fiscal health.• The Canadian Museum of History, formerly the Museum of Civilization and Canada’s largest, most-visited museum, is launching a fundraising campaign, but it has set the bar very low for...

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Pricing

March Madness Ticket Prices Going Through the Roof

Long wait for a regional final + hot local team = most expensive single-admission college basketball event MSG has ever hosted.Here's the news from SeatGeek:"It's been over 50 years since Madison Square Garden hosted NCAA Basketball Tournament games, and getting the local underdog in the bracket has only furthered the frenzy. Friday's doubleheader is the most expensive single-admission college basketball event MSG has ever hosted.Tickets for UVa-Michigan State and UConn-Iowa State are going for $355 each on average, coming...

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that's so good, we feel compelled to share. And if you don't know why event art is important, read this. Event Image for Minimalist Jukebox: The L.A. Phil Performs Gordon, Riley & Adams

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ICYMI

In Case You Missed It

Each week we'll share a collection of articles we think are well worth reading. And now, in case you missed them ...• Crain's reported that eight New York City arts organizations are launching an alliance this summer called Audience 360, which "will allow members to get a better grasp on their own base, share ticket buyer information with each other and collect data that can be used to champion the overall arts community." Read about it here.• Derek Thompson highlights...

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Pricing

“The Lion King” + Dynamic Pricing = No. 1

While we're on the topic today of math, ticket prices and calculating revenue, Patrick Healy's article in The New York Times yesterday points out how "The Lion King" has used dynamic pricing to become the top-grossing show on Broadway in 2013.Is your organization using dynamic pricing? 

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Experience

Why Lyricist Tim Rice Wants You to Fail

Grammy, Oscar and Tony-winning lyricist Tim Rice (The Lion King, Jesus Christ Superstar, Evita, Beauty and the Beast) is very concerned. He thinks we live in a world where "everyone has to pass." According to this article by Hannah Furness for The Telegraph, he "worries about the lack of mistakes permitted in the modern day, in a culture where there is 'very little failure.'"Rice actually thinks failure is the best thing for some people (he failed the exam to...

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