Contributors

Pricing

TEDxBroadway 2012: Barry Kahn Talks Dynamic Pricing (Video)

The CEO and founder of Qcue, Barry Kahn knows dynamic pricing. In 2012, he brought his expertise to TEDxBroadway to deliver a talk about what he does: Qcue's software provides guidance to professional sports teams, concert promoters and venue managers to set better up-front prices, and adjust to shifting demand, changes in market conditions and real-time sales data.His company's message is simple: 50% of tickets are never sold. 10% are resold for twice face value. It's time to price...

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Promo of the Week

Promo of the Week: Gentleman’s Guide Glams It Up for #SaveCafeEdison

While news was breaking about the beloved Broadway meeting spot Cafe Edison, the innovative team behind Gentleman’s Guide to Love and Murder at SpotCo were already sketching out a plan to help.The team continues to find creative ways to insert the show in a bigger, broader conversation on social media. They also deserve kudos for their record-breaking speed. And we have to give them high marks for the clever ways they stay true to the show’s brand.Check out their...

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Experience

Series and Franchises Catching Fire on Stage, Too

In a May post, Jim wondered why live entertainment wasn't jumping on the bandwagon of creating a “series” or a “franchise” -- unlike movies and books, which "have learned that if you create something that can live beyond a single production, you can do very well and build a very large fan base." He continued: So, why then is live entertainment basically one and done? If we love the premise, the setting, the characters and the world created in a...

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Spotlight On

Spotlight On … Coffee Con, Inc.

In his post, Food IS Entertainment, Jim wrote: Years ago, I declared that food had become entertainment, but at that point it was still pretty crude. The occasional appearance by a celebrity chef, or a class on how to roll sushi, that kind of thing.We’re way past that now, and if you’re in the business of either producing or selling live entertainment, you need to pay attention to this. This past Saturday, about 1,000 coffee lovers poured into Mack Sennett Studios...

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Selling Out With

Selling Out With Joseph Yoshitomi

Geffen Playhouse is one of the gems in the Los Angeles theater scene. Located practically on the UCLA campus, the not-for-profit theater opened its doors in 1995, and has since received more than 40 regional theater awards and hosted a string of award-winning actors and playwrights and acclaimed directors.Joseph Yoshitomi, Geffen Playhouse's director of marketing and communications, has been a big part of the theater's success over the past six years, with accomplishments that include the launch of the...

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Marketing

Will You Be at National Arts Marketing Project Conference? Come Hear Jim’s Talk!

Starting today through Monday in Atlanta, Americans for the Arts hosts its annual marketing conference, National Arts Marketing Project Conference. Tomorrow Jim's leading a Community Forum, titled The Greatest Revenue-Generating Tool Most Organizations Barely Use, about the the value of good customer service.Read more about Jim’s talk here. And if you’re going to the conference, be sure to say hello!Got a comment or question? Join the conversation on Twitter or Facebook.

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Spotlight On

Spotlight On … Ten Thirty One Productions

Last October, Melissa Carbone scored the biggest deal in Shark Tank history for her company, Ten Thirty One Productions. Investor Mark Cuban saw great potential in her company's attractions -- the Los Angeles Haunted Hayride and Great Horror Campout. A couple months later, we asked the CEO and founder about her formula for winning.Fast forward one year, and Business Insider catches up with Carbone to "see how she's used the Shark to push forward her plan for total domination...

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Marketing

Three Things You Must Consider About Email Marketing

In his recent post “'Customer Information' or License to Spam?" Jim wrote: Customer information is valuable when it’s the result of permission and when it’s not just “data,” but when it actually represents a person with value to and interest in what your organization is doing. It’s not a blanket license to spam. Now, James Baggaley at Spektrix chimes in with "Stop Spamming Your Customers Before it's Too Late." He outlines three things arts organizations should do right this second when...

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Marketing

Marketing Quote of the Week

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Promo of the Week

Promo of the Week: Hand to God

The dark and raunchy comedy Hand to God -- about a demonic sock puppet -- opens on Broadway in April. The show’s first big ad in The New York Times (below), created by theatrical advertising and marketing firm AKA, makes the show's vulnerabilities its strength, according to producer Kevin McCollum, who also produced Avenue Q.

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