Contributors

Selling Out With

Selling Out With David Binder

The cliche "you're on a roll" fits Broadway producer David Binder quite nicely right now. His current Broadway revival of Hedwig and the Angry Inch received four Tony Awards last month and just this week recouped its initial capitalization investment, less than four months after beginning performances. Of Mice and Men, starring Chris O'Dowd, James Franco and Leighton Meester, recouped its $3.8 million capitalization in just 12 weeks.Binder zigzags between mainstream productions like A Raisin in the Sun (starring...

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Experience

Diane Paulus: Theater Should Be More Like a Rock Concert

We posted about Diane Paulus (The Donkey Show, Pippin, Sleep No More) when she appeared at TEDxBroadway this year. In this profile of Paulus by Alexandra Wolfe in The Wall Street Journal, Paulus talks about the future of theater and explains why she thinks it's heading toward even more boundary-blurring experiences.Paulus also knows a thing or two about audience engagement -- at The Donkey Show at A.R.T. audience members could come back with a friend for free -- and...

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Innovation

Serenbe Playhouse’s Best Kept Secret Is Out

Serenbe Playhouse founder Brian Clowdus was chosen as a 2014 "15 under 40" Honoree by Atlanta Homes & Lifestyles. His accomplishment? "Serenbe Playhouse under Clowdus’ guardianship is a fierce force in Atlanta theater -- doubling audiences each season, selling out shows and winning awards like “Best Musical” by BroadwayWorld and ArtsATL for last season’s Hair.""Serenbe Playhouse has grown so much in five years, and I count my lucky stars that we are able to grow like this in a...

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Innovation

Arts Thriving in the Middle of Nowhere

In this New York Times article, Siobhan Burke profiles New Yorkers Mathew Pokoik and his wife, Aynsley Vandenbroucke, who bought 114 acres in Mount Tremper (pop. 1,100) -- 10 miles west of Woodstock -- and decided to build a center for experimental performance in what Pokoik calls “the middle of nowhere.” What started as a "desire to support independent artists like themselves, mainly from New York City" has grown into "a magnet for adventurous urban artists and a devoted local...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see how this compares to last week, click here.

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Experience

Unhappy Customers Are Bad for Business (Infographic)

How much money do unhappy customers cost U.S. businesses?A whooping $537,030,000,000 every year, according to the infographic below by Vision Critical, featured in Dorothy Tan's Design Taxi post.Click on the entire infographic for more interesting facts about the cost of unhappy customers. Related:• Disney’s Price Increase: A Customer Service Move?• The Future of Customer Service?• Sometimes It’s the Little Things That Make a Big Difference

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ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them …• February of this year marked the 100th anniversary of Charlie Chaplin’s film debut in Making a Living. In this A.V. Club post, read about the life and work of a man who reporter Ignatiy Vishnevetsky calls, "the closest thing the 20th century produced to a universal cultural touchstone."• This week, the Tony Awards Administration Committee announced its decision to...

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Marketing

Ocean, Desert, Sea: What One View of Success Looks Like

Here's a marketing tip for orchestras from Scott Cantrell, classical music critic at The Dallas Morning News. His article, Toward livelier orchestra programs: Pick a theme," argues that "orchestras need to find a new marketing thrust — to some extent, in fact, new identities. A good place to start is more-imaginative programming."His example of an exciting program:"Consider this triptych, which the Seattle Symphony performed in May at Carnegie Hall’s “Spring for Music” festival: Become Ocean, by contemporary American composer...

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this. Show image from Circus Automatic's In the Tree of Smoke at The Great Star Theater in San Francisco.

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Marketing

Netflix + Chelsea Handler = Smart Marketing Move?

Yes, we know this Variety article, "How Chelsea Handler Changes Our Understanding of Netflix," is about taped programming. But Andrew Wallenstein, editor-in-chief of digital, makes several good points about Netflix's marketing strategy as he questions its future direction and decision to hire Chelsea Handler and give her a talk show. Netflix is taking a risk hiring Handler and, some people would argue, pursuing the diametric opposite of the content Netflix has concentrated on to date, but it could pay off....

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