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News

Keep Tabs on Our Upcoming Industry Conferences

Here are a few of the upcoming industry conferences through the end of the year where you'll find Jim, either attending or speaking.National Arts Marketing, Development and Ticketing Conference, Winning in the New World When: October 23 – October 25, 2014 Where: Millennium Biltmore Hotel, Downtown Los Angeles Why: Jim will be the keynote speaker at 1:15pm on Thursday, October 23. His talk, titled The Great Jump Ball: The Decade Where Everything is at Stake, is about the impact of changing demographics...

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Promo of the Week

Promo of the Week: #LikeAGirl

Looks like Always is in the business of selling more than just feminine hygiene products. Check out this inspiring promotional video, which speaks directly to the brand's target audience.

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Marketing

Marketing Quote of the Week

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#TBT

#TBT: Dodgers Show What Being Audience-Oriented Means

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. The Dodgers have made it into the playoffs again this year by clinching the NL West, and their first game of a five-game division series is tomorrow against the St. Louis Cardinals. Around this time last year, Jim commended the Dodgers for being audience-oriented and long-term focused for actions like rewarding car poolers.Always keep in mind: If you’re in sports marketing or theater marketing or music marketing, you’re...

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Selling Out With

Selling Out With Scott Kane

Last week, Jim wrote about -- and received in the mail -- a Newsies bobblehead, a promotional idea and a Broadway first from the minds of Scott Kane and the folks at Shorenstein Hays Nederlander in San Francisco. It's a bright idea that crosses lines between genres of live entertainment marketing: The San Francisco Giants introduced sports fans to bobblehead giveaways in 1999.The Newsies bobblehead promotion is already seeing success. How much? We got more details on this emerging...

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Promo of the Week

Promo of the Week: Straz Center Synchronized Cubicle Dance Company (Video)

We don't think you've ever seen Swan Lake performed like this before:More Fun Videos:• “Drunk Broadway” With Rock of Ages Cast• Monty Python’s Mick Jagger Ad• Tony Nominees Share Pet Peeves, Crazy Auditions and More

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#TBT

#TBT: Selling Out With Russ Stanley

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. Earlier this week, Jim talked about Scott Kane and the folks at Shorenstein Hayes Nederlander in San Francisco, who, taking a cue from baseball and other sports marketers, developed the first Broadway bobblehead. Jim wrote: "That’s why I strongly advocate for crossing lines more frequently between genres of live entertainment marketing. If you’re in sports marketing or theater marketing or music marketing, you’re all in very similar roles with a...

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Experience

Great Outdoors = Great Venues

We shared a Wall Street Journal article about The Utah Symphony's Mighty 5 Tour, in which they combined their lovely music with the beauty of nature by playing in Utah's five national parks. "Not only will this give audiences a unique concert experience, but the symphony’s maestro, Thierry Fischer, hopes it will generate buzz and get more people coming to future (indoor) concerts as well." Listen to the musicians in this video talk about the rewards of thinking outside the box...

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Customer Service

Come Chat With Jim on Twitter: Customer Service as Powerful Sales Tool

Are you interested in increasing your revenue? Building a bigger audience?On September 25 at noon ET, Jim @goldstarjim will be leading a chat on Twitter about customer service and its effect on revenue. To join the conversation, go to Twitter and search #auddev (that’s “audience development”). The conversation will be moderated by Shoshana Fanizza of Audience Development Specialists @AudienceDevSpec.The chat will run one hour. We'd love to see your questions and comments. Just use #auddev to participate.Hope to see...

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News

South Park Kicks Off With Redskins Name Controversy

In a recent guest post, What the NFL Can Learn From Broadway, we discussed the need for entertainment properties to change: "Today, live entertainment competes with so many other things for peoples’ attention. Now more than ever before we need to find a way to be relevant and current to audiences. In some instances, that includes evolving brands and content just as society itself has changed." Now, the creative geniuses behind the Broadway smash hit The Book of Mormon are using...

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