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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here.

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Partner in the News

Partner in the News: Daybreaker

Jump-Start Your Workday With an 8 A.M. Rave, The New York Times headline reported. That's the mission of Daybreaker, a party with all the trimmings you'd expect -- DJ, dance floor, crowds, bar -- except that it runs from 7:00am to 9:00am on a weekday, and the bar is stocked with coffee and fruit-infused water.“You get some exercise in, you feel great physically, and it’s an incredible dance party. Dance culture and underground music tends to be boxed in...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here.

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Promo of the Week

Promo of the Week: North Face Shoppers’ Challenge

People are browsing at a North Face store -- when the floor starts to slide away. Luckily, the walls have rock-climbing holds. Then, as this Adweek article reports, "a perfect North Face item descends from the heavens, just out of their reach, and a 30-second timer appears."Watch the video below of people shopping at a North Face store in Korea to see what happens next.

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Partner in the News

Partner in the News: Clyfford Still Museum

Attendance is on the rise at Denver's Clyfford Still Museum. The Art Newspaper reported that the museum, which is dedicated solely to Clyfford Still, a pioneer of Abstract Expressionism, "has received 38,562 visitors in 2014 — already close to the 40,000 the museum originally projected for an entire year and likely to surpass last year’s total of 42,685."Some of the reasons for their success, according to this article, are changing exhibitions and joint ticketing, programming and marketing with other local...

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#TBT

#TBT: #GoodluckBobby (Video)

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. When this post of Bobby Lopez speaking -- and singing "Let It Go" -- at TEDxBroadway 2014 went live on February 28, he hadn't won his EGOT (Emmy, Grammy, Oscar, Tony) yet. And then that Sunday, he scored his Tony for Best Original Song for "Let It Go" from Frozen, making him the only person to win all four within a decade. Jim tells us the TEDxBroadway team...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here.

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Pricing

A Pay-Per-Laugh Performance?

Back in August, Jim shared an innovative idea about pricing in How to Do Pay-What-You-Want Better. He wrote: "But here’s an idea that uses a pay-what-you-want structure, but does it in a way that might be beneficial in the short and long term. Think of it as something like a reverse Kickstarter. In other words, the performance is happening no matter what, but it does have a “cost.” Now, this “cost” shouldn’t literally be the cost of one performance. It...

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Marketing

People Like Themselves

Back in March, Jim wrote about Last Night at The Met, the tumbler of pictures taken by photograph Rose Callahan of people attending shows at the Metropolitan Opera in New York. Jim wrote: Here’s a marketing insight from the category of brilliant-but-freaking-obvious: People like themselves.The audience of any show or event is made up of people and, therefore, by the transitive property, if you can connect your event to the people in the audience, they will enjoy that show or...

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#TBT

#TBT: (Understandable) Wrong Answers to “Why Are Prices so High?”

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. He often talks about pricing (you can see examples here). Below are some ideas he posted in 2012.(Understandable) Wrong Answers to “Why Are Prices so High?”Via Ken, I read a piece in The Atlantic attempting to come to grips with higher prices for live entertainment, specifically Broadway, written by New York newcomer Derek Thompson. Like a lot of other people, he’s flummoxed by the seemingly unstoppable rise in...

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