Contributors

Marketing

Marketing Quote of the Week

• Join our conversation on Twitter about Customer Service for Audience Building with Goldstar CEO Jim McCarthy @goldstarjim and Shoshana Fanizza of Audience Development Specialists @AudienceDevSpec on September 25, 2014, at noon ET. Use #auddev to participate with questions and comments. The chat will run one hour.

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Pricing

Current Top Concerts and Shows, As Sorted by Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Bright Ideas

Crowdfunding 101 (Infographic)

Jim has touched on crowdfunding for shows: "Live entertainment productions are the ideal target for crowdfunding because the fixed costs of a show represent so much of its budget, and because crowdfunders can so easily be rewarded for their investments with tickets. It’s an ideal situation, really." Here's an infographic (below) about this useful tool that's still very much on its way up.And don't forget to join our conversation on Twitter about Customer Service for Audience Building with Goldstar CEO...

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Innovation

Digital Innovation: Dexter Upshaw at TEDxBroadway (Video)

Here's another TEDxBroadway 2014 talk: Dexter Upshaw, digital media manager for Harlem's Apollo Theater, shares his thoughts about digital innovation, keeping audiences connected and where we’re going next.

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Experience

Sesame Street’s Gravitation Pull

This past Monday Sesame Street debuted its 45th season. Which is a good example of a show that has maintained a strong gravitational pull.Jim talks about the importance of gravitational pull: " ... pay attention to what does and doesn’t have gravitational pull so that you can develop better instincts on the subject. Why? For your own content, of course. Some of us in live entertainment marketing have input or control of content, and some just have to market what...

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Customer Service

Goldstar User Review: Your Word Is Your Bond

When promising your customers that they'll have a certain kind of experience, whatever that experience may be, it's important that we deliver. After all, unhappy customers are bad for business. Jim has talked about the convenience gap faced by the live entertainment industry, so let's make sure our actual live experiences rock. Like this one -- the Beverly Hills: Beyond the Botox walking tour, which this Goldstar member loved! "My friend and I had a fantastic tour with our guide...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big. Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here.

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Promo of the Week

Promo of the Week: Toronto’s Anti-Littering Campaign

Toronto's Anti-Littering Campaign Gorgeously Shames Litterbugs, reads The Huffington Post Canada headline. A series of ads posted by the City of Toronto used the streets as their background and then placed packaging of brand name products together strategically so the letters formed words -- like pig, lowlife, dumb -- with the tagline, "Littering says a lot about you."But the next day the ads had to be pulled because although these brand names agreed with the anti-littering message, they were...

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Technology

Looking For Some (Social Media) Action?

Dan Zarrella, a social media scientist at HubSpot, did some research and found that if you want comments, likes or shares, you have to ask. Read more of his findings in the infographic below:

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Pricing

More About the Return of the Stadium Show

Recently, Jim posted, What Can We Learn From the Return of the Stadium Show? In it, he commented on an article by Ray Waddell in Billboard about the resurgence in concert tours taking place in stadiums this year. Jim's bottom line: Even though this is an interesting countertrend, be careful not to extrapolate too much from it. Stadiums are much too big for just about any act, and the days of selling out night after night after night are...

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