Contributors

#TBT

#TBT: Dodgers Show What Being Audience-Oriented Means

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. The Dodgers have made it into the playoffs again this year by clinching the NL West, and their first game of a five-game division series is tomorrow against the St. Louis Cardinals. Around this time last year, Jim commended the Dodgers for being audience-oriented and long-term focused for actions like rewarding car poolers.Always keep in mind: If you’re in sports marketing or theater marketing or music marketing, you’re...

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Selling Out With

Selling Out With Scott Kane

Last week, Jim wrote about -- and received in the mail -- a Newsies bobblehead, a promotional idea and a Broadway first from the minds of Scott Kane and the folks at Shorenstein Hays Nederlander in San Francisco. It's a bright idea that crosses lines between genres of live entertainment marketing: The San Francisco Giants introduced sports fans to bobblehead giveaways in 1999.The Newsies bobblehead promotion is already seeing success. How much? We got more details on this emerging...

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Promo of the Week

Promo of the Week: Straz Center Synchronized Cubicle Dance Company (Video)

We don't think you've ever seen Swan Lake performed like this before:More Fun Videos:• “Drunk Broadway” With Rock of Ages Cast• Monty Python’s Mick Jagger Ad• Tony Nominees Share Pet Peeves, Crazy Auditions and More

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#TBT

#TBT: Selling Out With Russ Stanley

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. Earlier this week, Jim talked about Scott Kane and the folks at Shorenstein Hayes Nederlander in San Francisco, who, taking a cue from baseball and other sports marketers, developed the first Broadway bobblehead. Jim wrote: "That’s why I strongly advocate for crossing lines more frequently between genres of live entertainment marketing. If you’re in sports marketing or theater marketing or music marketing, you’re all in very similar roles with a...

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Experience

Great Outdoors = Great Venues

We shared a Wall Street Journal article about The Utah Symphony's Mighty 5 Tour, in which they combined their lovely music with the beauty of nature by playing in Utah's five national parks. "Not only will this give audiences a unique concert experience, but the symphony’s maestro, Thierry Fischer, hopes it will generate buzz and get more people coming to future (indoor) concerts as well." Listen to the musicians in this video talk about the rewards of thinking outside the box...

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Customer Service

Come Chat With Jim on Twitter: Customer Service as Powerful Sales Tool

Are you interested in increasing your revenue? Building a bigger audience?On September 25 at noon ET, Jim @goldstarjim will be leading a chat on Twitter about customer service and its effect on revenue. To join the conversation, go to Twitter and search #auddev (that’s “audience development”). The conversation will be moderated by Shoshana Fanizza of Audience Development Specialists @AudienceDevSpec.The chat will run one hour. We'd love to see your questions and comments. Just use #auddev to participate.Hope to see...

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News

South Park Kicks Off With Redskins Name Controversy

In a recent guest post, What the NFL Can Learn From Broadway, we discussed the need for entertainment properties to change: "Today, live entertainment competes with so many other things for peoples’ attention. Now more than ever before we need to find a way to be relevant and current to audiences. In some instances, that includes evolving brands and content just as society itself has changed." Now, the creative geniuses behind the Broadway smash hit The Book of Mormon are using...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here.

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Promo of the Week

Promo of the Week: “Drunk Broadway” With Rock of Ages Cast (Videos)

Last week, Broadway.com premiered its exclusive series "Drunk Broadway," which features the cast of Rock of Ages "getting plastered at a bar and talking up your fave shows."First up was The Lion King:Then, watch as the cast tries to explain which witch is which in Wicked:• Join our conversation on Twitter about Customer Service for Audience Building with Goldstar CEO Jim McCarthy @goldstarjim and Shoshana Fanizza of Audience Development Specialists @AudienceDevSpec on September 25, 2014, at noon ET. Use...

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Marketing

Marketing Quote of the Week

• Join our conversation on Twitter about Customer Service for Audience Building with Goldstar CEO Jim McCarthy @goldstarjim and Shoshana Fanizza of Audience Development Specialists @AudienceDevSpec on September 25, 2014, at noon ET. Use #auddev to participate with questions and comments. The chat will run one hour.

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