Contributors

Customer Service

Most Common Questions From Your Customers About Buying Tickets

Jim frequently writes about the importance of customer service to arts organizations. In The Easy Math of Good Service, he explained in numbers why good service is the best marketing money you’ll ever spend. And he shared his views and responded to questions in a Twitter chat titled, Why Customer Service Is the Best Investment You Can Make, with Shoshana Fanizza of Audience Development Specialists.Do you often wonder what your customers' biggest questions and concerns are about the ticket-buying...

Read More

News

Live Entertainment Ideas & Information Straight to Your Inbox — Sign Up Today

If you're reading this post, you're probably someone in the live entertainment business. And like us, you're always looking to improve: sales, the customer experience, your bottom line, etc.Like we stated on our first day, we launched Selling Out as a resource, tool and meeting place for everybody whose job is to create, market or manage live entertainment. Since then, Jim has shared his expertise and thoughts on a wide range of topics, from marketing and pricing to technology...

Read More

Pricing

Automatic Renewal for Season Ticket Holders — The Wave of the Future?

"The Cleveland Cavaliers have become the first NBA team to require all season-ticket holders to agree to an automatic renewal policy, essentially eliminating the need for the club to pursue season-ticket renewals annually," John Lombardo reports in a recent Sports Business Journal article.All new season-ticket buyers have had to agree to an auto-renew policy since 2012 -- but this new policy affects existing season ticket-holders, too.“Now, like a gym or a country club, you are in until you want...

Read More

Marketing

Millennials Are Changing the Way We Market

In his post, The Most Important Thing in the World for Marketers to Understand, Jim explained that we’re handing off the torch of power from one massive generation (The Baby Boomers) to another (The Generation Known as Gen Y or Millennials). He wrote: This isn’t merely numbers. It’s about what kind of assumptions and norms will dominate a culture. My point is simple: We are now already in a Gen Y world. Boomers still (for just a couple more years)...

Read More

News

Is Broadway What Sets Us Apart From the Apes?

TheaterMania's Hayley Levitt posted a TEDxBroadway Roundup last week highlighting her takeaways. Her biggest: Our evolutionary roots may be the thing that keeps the theater from going extinct.She writes that playwright Ayad Akhtar's (Broadway's Pulitzer Prize-winning drama Disgraced) eloquent speech "soothed our collective concern about the theater's place on the endangered-species list," and how Yale Psychology Professor Dr. Laurie Santos reinforced this sentiment from an evolutionary angle: "She cited the principle of "mental contagion' — the uniquely human ability...

Read More

News

Snippets From Speakers of TEDxBroadway 2015 — Videos Coming Soon

Last Monday at TEDxBroadway 2015, Broadway.TV was at New York City's New World Stages to catch the action.See video interviews and hear highlights from the presentations of Laurie Santos, Justin Paul & Benj Pasek and Osh Ghanimah.You can also read more about them in our series, Get to Know TEDxSpeaker 2015 Speaker ...: Laurie Santos, Justin Paul & Benj Pasek and Osh Ghanimah.Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

Marketing

Country Music Festivals Are Booming … But For How Long?

Jim's post, Festival Bubble? How Not to Be a Victim, came to mind when reading Angela Bunt's SeatGeek article, The Best Country Music Festivals in 2015: Everything You Need to Know. She states: "nearly all of the festivals featured on this list are either brand new or in their infancy."In his post, Jim comments on a nicely written and revealing piece by Grayson Haver Currin about the rise and perhaps eminent fall of the summer music festival. Jim hopes to add...

Read More

Bright Ideas

TEDxBroadway 2015: Be Open, Inclusive and True

TEDxBroadway 2015 took place this past Monday -- and it was a big success. The biggest takeaways, according to Mark Kennedy at Associated Press, were "be open, inclusive but, above all, be true."In his article, "TEDxBroadway urges theater professionals to be bold," Kennedy shares the messages that rang out loud and clear from presenters like Benjamin Scheuer, who wrote and stars in his autobiographical solo show The Lion ("Tell the truth in art about bad things. You'll be doing...

Read More

Technology

Instagram Clicks With Potential New Fans — Just Ask Ballerinas

People love photos, as Instagram -- the photo-sharing, video-sharing and social networking service -- has proven. Striking visuals often turn heads and pique interest. A perfect example is the popular Ballerina Project account, followed by 641,000. Ballet dancers pictured on stage, by the sea and in exotic locales are all good promotion for the art form.So, the next time you're posting on Facebook and tweeting about your next big event, try posting to Instagram, too! You can also promote...

Read More

News

TEDxBroadway Is Today — Join the discussion at #TEDxBway

If you're not headed over to New World Stages today to attend TEDxBroadway 2015, you can always follow the discussion at #TEDxBway.TEDxBroadway is a day full of presentations, but not like any you’d expect at a regular conference. Bullet points are banned, presenters have a tendency to break out in song and no presentation is more than 15 minutes long. It’s a day to sit back, think big and dream about possibilities for Broadway and way, way beyond.TEDxBroadway was...

Read More


Sign Up for Emails

VIEW PAST ARTICLES