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News

What’s Going to Drive Our Economy in 50 Years?

Los Angeles County Supervisor Zev Yaroslavsky is leaving office at the end of year. He served five terms as the supervisor of the 3rd District, which includes the Westside, Hollywood, Beverly Hills, Malibu and the San Fernando Valley. Mark Swed's Los Angeles Times article applauds Yaroslavsky's efforts as a champion of arts."For Yaroslavsky, art is not something to be fussed over but simply a vital part of everyday life, be it civic or domestic," the article states.It goes on to...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:* ATP = Average Ticket PriceRevenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Fans

Comic-Con Fans Willing to Spend, But Not on What You Think

This New York Times article, Large Crowds Spend Little at Comic-Con, underscores an interesting fact about fans and how they choose to spend their money. San Diego's Comic-Con International draws thousands (130,000) of attendees who will pay for lodging, gas and admission -- but not on the products being sold -- because they love the live experience.According to the article, "In a recent report from the San Diego Convention Center, where Comic-Con is held, the fantasy fans ranked first in...

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this. Show image from Superbowl of Motorskaat House of Blues - Anaheim.  

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Innovation

A Cultural Force That’s Bigger Than You Think, Revisited

Back in January on Selling Out, Goldstar CEO Jim McCarthy stated, "The evolution and maturity of EDM (electronic dance music) as a cultural force is going to have a big impact on the world of the near future."Now, Alexis Petridis covers Las Vegas' gamble with dance music in The Guardian.Here are a few interesting excerpts from his article: "If you were looking for evidence of how EDM has taken over America, and Las Vegas in particular, you wouldn't necessarily need...

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Experience

Goldstar User Review: Create Unique Experiences, Even in a Cheese Shop

It's challenging to create a unique experience inside a theater or concert hall -- let alone inside a cheese shop -- but that's exactly what Murray's Cheese in New York City does for their "Secret of the Caves" class. This Goldstar member gave it a big thumbs up: For this "Secret of the Caves" class, we actually descended to the precious caves (rigged out in lab coats, hairnets, and shoe booties!), guided by the cave manager, Brian, who then (back...

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Experience

10 Reasons to Applaud Open-Air Theater

Outdoor productions are getting better box-office receipts, attracting new audiences and posing more interesting artistic challenges, according to Kitty Knowles & Nick Clark's article in The Independent.You should read the entire article, but here are 10 reasons (picked from the article) why open-air theater is becoming more popular with everybody -- audiences, actors, directors, producers.1. A wider variety of shows being staged2. Informality of the performances3. Novelty of seeing a play in an unusual and beautiful location4. Low cost5....

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Marketing

The Tupperware Party That Sells Seats

Tupperware parties are live entertainment -- and that's exactly what Kris Andersson was banking on when he wrote Dixie's Tupperware Party, which he also stars in. The show is actually a real-life Tupperware party with the most up-to-date products for purchase, which is why Dixie's the No. 1 salesperson in the U.S. and Canada. The show also includes giveaways and lots of audience participation.Dixie wants you to feel like you're at a mini jubilee: "It’s about watching people get...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:* ATP = Average Ticket PriceRevenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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ICYMI

In Case You Missed It

Each week we put together a collection of stories we think are worth a read. And now, in case you missed them …• We're hooked! Oscar winner and Tony nominee Christopher Walken has been nabbed to play Captain Hook in NBC's Peter Pan Live!, which airs December 4 and is a follow-up to Sound of Music Live! And in other stirring news, Duncan Sheik and Roberto Aguirre-Sacasa's new musical American Psycho (inspired by Bret Easton Ellis' novel) is headed...

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