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Marketing

Six Words That’ll Get You Free Promotion

Ritz-Carlton recently launched a campaign that has the bonus effect of drumming up free promotion: The company invited its social media friends and followers to provide six-word stories about their Ritz-Carlton experiences with the hashtag #RCMemories.The stories are called “Six Word Wows,” and the ad campaign honors Ernest Hemingway. The legend goes: Someone bet Hemingway he couldn’t write a story in six words, and he responded, “For sale: baby shoes, never worn.”Similar to the Mothers and Sons Daring Twitter...

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Experience

When You Buy Your Ticket Can Affect Your Mood

When you buy a ticket to a show, you’re actually buying:a physical ticket (often) the anticipation of the event the entertainment of the event the memories and reflections that follow the event, including talking about it with other people a change in yourself — an upgradeThat's what Jim wrote back in October. Yesterday, Science of Us highlighted the findings of a new paper in Psychological Science, which suggest that we derive more pleasure from anticipating experiences than material objects. “The anticipatory period tends to be...

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Marketing

The Goal: Toss Out Pink Think

Back in April, Jim commented on the possible dangers of trying to appeal to a specific audience (like men or women). He wrote that "pink think" is outdated and that the reverse, or reverse pink think, doesn't work, either.Instead, he advised: Start with respect, move forward by understanding and finish with the hard work of making something the desired audience would actually like.The NFL is a good example of an organization doing just that. Not a case of "Bic...

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Experience

The Power of Really Long Shows

Critic Chris Jones celebrates really long shows in this Chicago Tribune article. Here are a few he mentions:• The Hypocrites' production of Sean Graney's All Our Tragic = 12 hours• New York's Elevator Repair Service's Gatz = 8 hours• Neo-Futurists' version of Strange Interlude at Goodman's Eugene O'Neill Festival = 5.5 hoursHis piece is an interesting summary of many (maybe all) of the longs plays in Chicago's theater history. He also highlights a few of the rewards of seeing...

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News

Paul McCartney Blows Out Candelstick’s Lights

Last night, nearly 50,000 were expected to be at Candlestick Park for a Paul McCartney concert -- the last public event at the 44-year-old stadium. Home field for the Giants and 49ers, the "Stick" was also the venue for the Beatles' last live concert (1966), "The Catch" (1982) and a visit from Pope John Paul II (1987). AOL shares more of Candlestick's greatest moments and news that in its place plans are in motion to build a 1.1 million-square-foot...

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Marketing

The Lion King Goes Viral — Again

Oops ... They did it again! A few months ago, we posted a video of the cast members of The Lion King singing “The Circle of Life” on the airplane to Sydney to celebrate the launch of the show in Brisbane. This time, the Broadway cast of The Lion King took a break between shows on June 28, 2014, and gave riders in one New York City subway car a big surprise.On YouTube, below the video reads: Last year the...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:* ATP = Average Ticket PriceRevenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#FreeTicketFriday

#FreeTicketFriday

It’s #FreeTicketFriday, and we’re ready to give away some fun!Jim talks frequenty about how broadcasting a live show is good because it means more people will come into contact with a live entertainment product. Post an answer to our question, and one lucky winner will score $50 in Goldstar cash. What musical or play do you think should be broadcast live? We’ll announce the winner on Monday at noon.* If you win, you could choose from 1,000s of events, like Reasons...

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Bright Ideas

“Here Lies Love” Shakes Up Its Start Times

Back in January, Goldstar CEO Jim McCarthy made the point that everything is marketing, including start times. It's an important development because it recognizes the audience, and it puts their needs first. This summer, the musical Here Lies Love -- a collaboration between David Byrne and Fatboy Slim about the life of the former First Lady of the Philippines Imelda Marcos -- added a 5:00pm show on Fridays and Saturdays ... and it's a hit. We wanted to know more...

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Promo of the Week

Promo of the Week: Misty Copeland Under Armour Ad (Video)

Misty Copeland's Under Armour ad turns heads for a number of reasons. At the center, Copeland's body is beautifully sculpted, and her ballet skills are impressive. If you've never heard of her, at 24, she became the second black soloist in the history of the American Ballet Theatre.Darren Rovell's espnW article goes into detail about Copeland's hard-knock life, how she met her publicist (who has helped her score spots in ads for Dr. Pepper and BlackBerry and as a...

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