Contributors

Experience

Goldstar User Review: Create Unique Experiences, Even in a Cheese Shop

It's challenging to create a unique experience inside a theater or concert hall -- let alone inside a cheese shop -- but that's exactly what Murray's Cheese in New York City does for their "Secret of the Caves" class. This Goldstar member gave it a big thumbs up: For this "Secret of the Caves" class, we actually descended to the precious caves (rigged out in lab coats, hairnets, and shoe booties!), guided by the cave manager, Brian, who then (back...

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Experience

10 Reasons to Applaud Open-Air Theater

Outdoor productions are getting better box-office receipts, attracting new audiences and posing more interesting artistic challenges, according to Kitty Knowles & Nick Clark's article in The Independent.You should read the entire article, but here are 10 reasons (picked from the article) why open-air theater is becoming more popular with everybody -- audiences, actors, directors, producers.1. A wider variety of shows being staged2. Informality of the performances3. Novelty of seeing a play in an unusual and beautiful location4. Low cost5....

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Marketing

The Tupperware Party That Sells Seats

Tupperware parties are live entertainment -- and that's exactly what Kris Andersson was banking on when he wrote Dixie's Tupperware Party, which he also stars in. The show is actually a real-life Tupperware party with the most up-to-date products for purchase, which is why Dixie's the No. 1 salesperson in the U.S. and Canada. The show also includes giveaways and lots of audience participation.Dixie wants you to feel like you're at a mini jubilee: "It’s about watching people get...

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Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right. We’ve added the ranking of each show if it were done by average tickets sold rather than revenue per seat. You can see that there are some meaningful differences between what looks good through each of these two lenses:* ATP = Average Ticket PriceRevenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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ICYMI

In Case You Missed It

Each week we put together a collection of stories we think are worth a read. And now, in case you missed them …• We're hooked! Oscar winner and Tony nominee Christopher Walken has been nabbed to play Captain Hook in NBC's Peter Pan Live!, which airs December 4 and is a follow-up to Sound of Music Live! And in other stirring news, Duncan Sheik and Roberto Aguirre-Sacasa's new musical American Psycho (inspired by Bret Easton Ellis' novel) is headed...

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News

Broadway Community and Beyond Celebrate a Legend

Broadway legend Elaine Stritch was everywhere: She received one Grammy and five Tony nominations, won three Emmys and was inducted into the American Theater Hall of Fame (1995). She starred on stage, in a one-woman cabaret and on the big and small screens. At the announcement today of her passing, many of the people who've been touched by her larger-than-life persona celebrated her life in tweets. Here are a few below:Homepage Photo Credit: Scene from Elaine Stritch: Shoot Me....

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Selling Out With

Selling Out With David Binder

The cliche "you're on a roll" fits Broadway producer David Binder quite nicely right now. His current Broadway revival of Hedwig and the Angry Inch received four Tony Awards last month and just this week recouped its initial capitalization investment, less than four months after beginning performances. Of Mice and Men, starring Chris O'Dowd, James Franco and Leighton Meester, recouped its $3.8 million capitalization in just 12 weeks.Binder zigzags between mainstream productions like A Raisin in the Sun (starring...

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Experience

Diane Paulus: Theater Should Be More Like a Rock Concert

We posted about Diane Paulus (The Donkey Show, Pippin, Sleep No More) when she appeared at TEDxBroadway this year. In this profile of Paulus by Alexandra Wolfe in The Wall Street Journal, Paulus talks about the future of theater and explains why she thinks it's heading toward even more boundary-blurring experiences.Paulus also knows a thing or two about audience engagement -- at The Donkey Show at A.R.T. audience members could come back with a friend for free -- and...

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Innovation

Serenbe Playhouse’s Best Kept Secret Is Out

Serenbe Playhouse founder Brian Clowdus was chosen as a 2014 "15 under 40" Honoree by Atlanta Homes & Lifestyles. His accomplishment? "Serenbe Playhouse under Clowdus’ guardianship is a fierce force in Atlanta theater -- doubling audiences each season, selling out shows and winning awards like “Best Musical” by BroadwayWorld and ArtsATL for last season’s Hair.""Serenbe Playhouse has grown so much in five years, and I count my lucky stars that we are able to grow like this in a...

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Innovation

Arts Thriving in the Middle of Nowhere

In this New York Times article, Siobhan Burke profiles New Yorkers Mathew Pokoik and his wife, Aynsley Vandenbroucke, who bought 114 acres in Mount Tremper (pop. 1,100) -- 10 miles west of Woodstock -- and decided to build a center for experimental performance in what Pokoik calls “the middle of nowhere.” What started as a "desire to support independent artists like themselves, mainly from New York City" has grown into "a magnet for adventurous urban artists and a devoted local...

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