Contributors

Pricing

March Madness Ticket Prices Going Through the Roof

Long wait for a regional final + hot local team = most expensive single-admission college basketball event MSG has ever hosted.Here's the news from SeatGeek:"It's been over 50 years since Madison Square Garden hosted NCAA Basketball Tournament games, and getting the local underdog in the bracket has only furthered the frenzy. Friday's doubleheader is the most expensive single-admission college basketball event MSG has ever hosted.Tickets for UVa-Michigan State and UConn-Iowa State are going for $355 each on average, coming...

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that's so good, we feel compelled to share. And if you don't know why event art is important, read this. Event Image for Minimalist Jukebox: The L.A. Phil Performs Gordon, Riley & Adams

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ICYMI

In Case You Missed It

Each week we'll share a collection of articles we think are well worth reading. And now, in case you missed them ...• Crain's reported that eight New York City arts organizations are launching an alliance this summer called Audience 360, which "will allow members to get a better grasp on their own base, share ticket buyer information with each other and collect data that can be used to champion the overall arts community." Read about it here.• Derek Thompson highlights...

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Pricing

“The Lion King” + Dynamic Pricing = No. 1

While we're on the topic today of math, ticket prices and calculating revenue, Patrick Healy's article in The New York Times yesterday points out how "The Lion King" has used dynamic pricing to become the top-grossing show on Broadway in 2013.Is your organization using dynamic pricing? 

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Experience

Why Lyricist Tim Rice Wants You to Fail

Grammy, Oscar and Tony-winning lyricist Tim Rice (The Lion King, Jesus Christ Superstar, Evita, Beauty and the Beast) is very concerned. He thinks we live in a world where "everyone has to pass." According to this article by Hannah Furness for The Telegraph, he "worries about the lack of mistakes permitted in the modern day, in a culture where there is 'very little failure.'"Rice actually thinks failure is the best thing for some people (he failed the exam to...

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ICYMI

In Case You Missed It

Each week we’ll share a collection of articles we think are well worth reading. And now, in case you missed them …• NPR's Rachel Martin drops in on the Detroit Symphony Orchestra and their recent flash mob performance at a suburban Detroit IKEA.• On Pacific Standard, Paul Bisceglio suggests that "listening may not be the best way to judge an orchestra’s chops." Because maybe we see good music better than we hear it.• The Guardian's theater blogger Lyn Gardner...

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Marketing

Take Your Organization From Scrappy to Successful

Here’s an inspiring success story about Patrick Dooley, the artistic director of Shotgun Players in Berkeley, Calif. In 1992, the theater company called the basement of La Val's pizzeria home. Twenty-two years later, they operate out of a hip 120-seat converted church called the Ashby Stage. And they’re about to open Tom Stoppard's epic trilogy The Coast of Utopia.Two of Dooley’s quotes in Karen D’Souza’s San Jose Mercury News article caught my eye. The first shows he’s really paying...

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Experience

“Magic Has New Meaning to Me After TEDxBroadway”

On February 24, a few Goldstar employees attended TEDxBroadway 2014. So we asked them to tell us what especially struck a chord with them at the conference. Here’s one response from Wendi Lebow, Vice President of Venue Relations:I was never a fan of magic. I just hate to be tricked. But after TEDxBroadway 2014, my definition of magic has changed. No, Jim did not book a bunch of magicians to entertain the Broadway elite. As it turns out, magic,...

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Technology

“What Stuck With Me From TedxBroadway 2014”

Last week, a few Goldstar employees attended TEDxBroadway 2014. So we asked them to tell us what especially struck a chord with them from the conference. Here’s one response from Kimi Yuen, senior venue relations manager for New York:I’m an Instagram-aholic. I love theater, but my experience isn't complete without checking in on Facebook. Even though I turn off my electronic devices during a show, as soon as intermission comes I have an uncontrollable urge to check my iPhone....

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News

Takeaways From TEDxBroadway 2014

We've been saying it all week -- TEDxBroadway 2014 was a blast. The conference received some nice press, including Patrick Pacheco's article, "How to Save Broadway's Sinking Attendance," where Goldstar CEO Jim McCarthy talks about Broadway's failing attendance rate and the other factors, besides the rising price of the tickets, which might be the cause.Jonathan Mandell's "10 Lessons for Theater, from TEDxBroadway 2014" offers up some wisdom and takeaways from the event itself and a diverse sampling of its...

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