Contributors

Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this. Show image from Circus Automatic's In the Tree of Smoke at The Great Star Theater in San Francisco.

Read More

Marketing

Netflix + Chelsea Handler = Smart Marketing Move?

Yes, we know this Variety article, "How Chelsea Handler Changes Our Understanding of Netflix," is about taped programming. But Andrew Wallenstein, editor-in-chief of digital, makes several good points about Netflix's marketing strategy as he questions its future direction and decision to hire Chelsea Handler and give her a talk show. Netflix is taking a risk hiring Handler and, some people would argue, pursuing the diametric opposite of the content Netflix has concentrated on to date, but it could pay off....

Read More

Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see how this compares to last week, click here.

Read More

ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them …• Are you caught up in World Cup madness? We published one article about the World Cup setting new internet-video streaming records, but the following article also caught our eye. When Japan lost its first World Cup match with the Ivory Coast by 2-1, they actually cleaned up the stadium!• July 31 marks Avenue Q's 11th anniversary, including...

Read More

News

Gol! World Cup Scores New Records for Web and TV

It seems more people than ever are watching the World Cup. On Tuesday, Variety reported, World Cup Sets New Internet-Video Streaming Records for ESPN, Univision and Akamai."For ESPN, the USA-Ghana match was the biggest-ever event for WatchESPN: 1.4 million people watched the American team defeat Ghana on the digital-video service for a total of 62.4 million viewer minutes. ... On TV, ESPN’s coverage of USA-Ghana was the best ever for a World Cup game on the cabler, averaging 11.09...

Read More

Advertising

What’s Better Than Winning the Tony for Best Musical?

A profitable hit! The New York Times' Patrick Healy writes about following Broadway producer Joey Parnes of A Gentleman's Guide to Love & Murder to his first meeting with his ad agency, SpotCo, after winning the Tony for Best Musical.Sometimes winning a Tony boosts sales (Avenue Q) and sometimes it doesn't (or it does during the following summer and then stops, like in the case of Memphis)? Time will tell how A Gentleman's Guide to Love & Murder will...

Read More

ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them …• Crowdfunding works. That’s what the data reports for campaigns for theater and dance projects in the UK in the first part of this year.• British singer Sarah Brightman (Phantom of the Opera) wants to be the first to sing in space – and she’s willing to pay for it: $52 million. But she’s got some competition: Lady...

Read More

Selling Out With

Selling Out With Ginger White

The city of Denver is making a commitment to the arts with its IMAGINE 2020 campaign, which aims to improve access to the arts for all its citizens over the next few years. When we learned about the program through an article in the Denver Post, we reached out to Ginger White, Deputy Director of Denver Arts & Venues and Imagine 2020 Project Manager.One of the most surprising barriers for citizens when it came to the arts wasn't lack...

Read More

Selling Out With

Selling Out With Jack Reuler

Is "free cheaper than cheap"? For Mixed Blood Theatre in the Twin Cities, it seems to be. Its admission initiative called "Radical Hospitality" allows anyone to attend a show for free. Three seasons of the campaign is paying off with increased popularity and donations.After hearing about the program on HowlRound.com, we spoke with Mixed Blood Theatre artistic director Jack Reuler. He shared further insights into what aspects of the program are working, what they're continuing to tweak and what...

Read More

ICYMI

In Case You Missed It

Each week we’ll share a collection of articles we think are well worth reading. And now, in case you missed them …• The Milwaukee Symphony Orchestra successfully completed its $5 million emergency fundraising drive. Find out the breakdown of how they got it and their next steps for fiscal health.• The Canadian Museum of History, formerly the Museum of Civilization and Canada’s largest, most-visited museum, is launching a fundraising campaign, but it has set the bar very low for...

Read More

48 of 51« First...47484950...Last »

Sign Up for Emails

VIEW PAST ARTICLES