Contributors

Experience

Great Outdoors = Great Venues

We shared a Wall Street Journal article about The Utah Symphony's Mighty 5 Tour, in which they combined their lovely music with the beauty of nature by playing in Utah's five national parks. "Not only will this give audiences a unique concert experience, but the symphony’s maestro, Thierry Fischer, hopes it will generate buzz and get more people coming to future (indoor) concerts as well." Listen to the musicians in this video talk about the rewards of thinking outside the box...

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Customer Service

Come Chat With Jim on Twitter: Customer Service as Powerful Sales Tool

Are you interested in increasing your revenue? Building a bigger audience?On September 25 at noon ET, Jim @goldstarjim will be leading a chat on Twitter about customer service and its effect on revenue. To join the conversation, go to Twitter and search #auddev (that’s “audience development”). The conversation will be moderated by Shoshana Fanizza of Audience Development Specialists @AudienceDevSpec.The chat will run one hour. We'd love to see your questions and comments. Just use #auddev to participate.Hope to see...

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News

South Park Kicks Off With Redskins Name Controversy

In a recent guest post, What the NFL Can Learn From Broadway, we discussed the need for entertainment properties to change: "Today, live entertainment competes with so many other things for peoples’ attention. Now more than ever before we need to find a way to be relevant and current to audiences. In some instances, that includes evolving brands and content just as society itself has changed." Now, the creative geniuses behind the Broadway smash hit The Book of Mormon are using...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here.

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Promo of the Week

Promo of the Week: “Drunk Broadway” With Rock of Ages Cast (Videos)

Last week, Broadway.com premiered its exclusive series "Drunk Broadway," which features the cast of Rock of Ages "getting plastered at a bar and talking up your fave shows."First up was The Lion King:Then, watch as the cast tries to explain which witch is which in Wicked:• Join our conversation on Twitter about Customer Service for Audience Building with Goldstar CEO Jim McCarthy @goldstarjim and Shoshana Fanizza of Audience Development Specialists @AudienceDevSpec on September 25, 2014, at noon ET. Use...

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Marketing

Marketing Quote of the Week

• Join our conversation on Twitter about Customer Service for Audience Building with Goldstar CEO Jim McCarthy @goldstarjim and Shoshana Fanizza of Audience Development Specialists @AudienceDevSpec on September 25, 2014, at noon ET. Use #auddev to participate with questions and comments. The chat will run one hour.

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Pricing

Current Top Concerts and Shows, As Sorted by Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Bright Ideas

Crowdfunding 101 (Infographic)

Jim has touched on crowdfunding for shows: "Live entertainment productions are the ideal target for crowdfunding because the fixed costs of a show represent so much of its budget, and because crowdfunders can so easily be rewarded for their investments with tickets. It’s an ideal situation, really." Here's an infographic (below) about this useful tool that's still very much on its way up.And don't forget to join our conversation on Twitter about Customer Service for Audience Building with Goldstar CEO...

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Innovation

Digital Innovation: Dexter Upshaw at TEDxBroadway (Video)

Here's another TEDxBroadway 2014 talk: Dexter Upshaw, digital media manager for Harlem's Apollo Theater, shares his thoughts about digital innovation, keeping audiences connected and where we’re going next.

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Experience

Sesame Street’s Gravitation Pull

This past Monday Sesame Street debuted its 45th season. Which is a good example of a show that has maintained a strong gravitational pull.Jim talks about the importance of gravitational pull: " ... pay attention to what does and doesn’t have gravitational pull so that you can develop better instincts on the subject. Why? For your own content, of course. Some of us in live entertainment marketing have input or control of content, and some just have to market what...

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