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#TBT

#TBT: Word Stock Market — Bowl Game

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. Since the Oregon Ducks play the Ohio State Buckeyes at AT&T Stadium in Arlington, Texas, for the NCAA College Football Championship Game on January 12, we thought we'd bring back Jim's thoughts about the term "bowl game." Word Stock Market: Bowl Game The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that...

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Marketing

It’s Inaugural National Bobblehead Day!

In honor of Inaugural National Bobblehead Day, we're flashing back to Jim's post, "Want Some Breakthrough Ideas? Just Do What Other (But Different) People Have Already Done," where he wrote about the Newsies bobblehead, a promotional idea and a Broadway first from the minds of Scott Kane and the folks at Shorenstein Hays Nederlander in San Francisco. The Newsies Bobblehead Giveaway happens Tuesday, February 17, at 8:00pm. Jim wrote:I picked up a habit a long time ago that I...

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Technology

TEDxBroadway 2012: Steve Gullans and the Future of Social Networking (Video)

As TEDxBroadway 2015 quickly approaches next month, here's a flashback to Steve Gullans' 2012 talk about "The Future of Social Networking." Gullans is an innovator, entrepreneur and investor who translates scientific breakthroughs into products and services that transform people's lives. Currently, he's a managing director at Excel Venture Management, and he was a professor at Harvard Medical School for nearly 20 years.For more details about TEDxBroadway 2015, check out TEDxBroadway.com or click here to buy tickets.Read More:Get to Know...

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Marketing

Marketing Quote of the Week

Read More:Marketing Quote of the Week: Maya Angelou Marketing Quote of the Week: Walt Disney Marketing Quote of the Week: Woody AllenGot a comment or question? Join the conversation on Twitter or Facebook.

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News

Happy 2015!

Got a comment or question? Join the conversation on Twitter or Facebook.

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big. Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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Customer Service

Goldstar User Review: “Statue of Liberty Phenomenon”

Ever heard of the "Statue of Liberty phenomenon?" It's named after New Yorkers who have never visited the famous landmark -- because she'll always be there. Sometimes it takes a fun event to get a local out of their house and through the doors (or gates) of a place located right in their own backyard. This Brooklyn-based Goldstar member finally made it to New York Botanical Garden -- for its Holiday Train Show. And after a very fun day...

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Promo of the Week

Promo of the Week: Straz Center Cubicle Dancers, Holiday Edition (Video)

Straz Center Synchronized Cubicle Dance Company impressed us with their version of Swan Lake, and now they're back for some holiday fun performing Charlie Brown Christmas Dance.Read More:Promo of the Week: Walking With Dinosaurs -- The Arena Spectacular Promo of the Week: Gentleman’s Guide Glams It Up for #SaveCafeEdison Promo of the Week: Hand to GodGot a comment or question? Join the conversation on Twitter or Facebook.

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#TBT

#TBT: 1 More Frame-Breaking Strategy for Theaters to Grow Audiences Faster

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It’s a continuation of the #TBT article we posted last week.1 More Frame-Breaking Strategy for Theaters to Grow Audiences FasterWe discussed how you might consider starting before the show starts and ending after the show ends.Now, we’re on to Frame-Breaking Idea No. 2: Not Starting at Zero With Every Show.In this case, sports franchises are an excellent illustration of my point.Suppose that the lineup of the Los...

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News

Get to Know TEDxBroadway 2015 Speaker … Emily Simoness

Before we once again ask, “What Is the Best Broadway Can Be?” on Monday, February 23, 2015, at New World Stages, we’re asking our TEDxBroadway 2015 speakers to tell us a little more about themselves.Emily Simoness is the founder and executive director of SPACE on Ryder Farm, a nonprofit artist residency program committed to supporting and developing artists and their work. Housed on 130 acres of organic farmland in Brewster, NY, SPACE has quickly become one of the premier...

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