Contributors

Marketing

Take Your Organization From Scrappy to Successful

Here’s an inspiring success story about Patrick Dooley, the artistic director of Shotgun Players in Berkeley, Calif. In 1992, the theater company called the basement of La Val's pizzeria home. Twenty-two years later, they operate out of a hip 120-seat converted church called the Ashby Stage. And they’re about to open Tom Stoppard's epic trilogy The Coast of Utopia.Two of Dooley’s quotes in Karen D’Souza’s San Jose Mercury News article caught my eye. The first shows he’s really paying...

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Experience

“Magic Has New Meaning to Me After TEDxBroadway”

On February 24, a few Goldstar employees attended TEDxBroadway 2014. So we asked them to tell us what especially struck a chord with them at the conference. Here’s one response from Wendi Lebow, Vice President of Venue Relations:I was never a fan of magic. I just hate to be tricked. But after TEDxBroadway 2014, my definition of magic has changed. No, Jim did not book a bunch of magicians to entertain the Broadway elite. As it turns out, magic,...

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Technology

“What Stuck With Me From TedxBroadway 2014”

Last week, a few Goldstar employees attended TEDxBroadway 2014. So we asked them to tell us what especially struck a chord with them from the conference. Here’s one response from Kimi Yuen, senior venue relations manager for New York:I’m an Instagram-aholic. I love theater, but my experience isn't complete without checking in on Facebook. Even though I turn off my electronic devices during a show, as soon as intermission comes I have an uncontrollable urge to check my iPhone....

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News

Takeaways From TEDxBroadway 2014

We've been saying it all week -- TEDxBroadway 2014 was a blast. The conference received some nice press, including Patrick Pacheco's article, "How to Save Broadway's Sinking Attendance," where Goldstar CEO Jim McCarthy talks about Broadway's failing attendance rate and the other factors, besides the rising price of the tickets, which might be the cause.Jonathan Mandell's "10 Lessons for Theater, from TEDxBroadway 2014" offers up some wisdom and takeaways from the event itself and a diverse sampling of its...

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News

“Let It Go” Scores Tony, Bobby Lopez Gets EGOT

Last night at the Oscars, Bobby Lopez's "Let It Go" from Frozen was up against some stiff competition in the category of Best Original Song: U2 singing "Ordinary Love" from Mandela: Long Walk to Freedom, Pharrell Williams' "Happy" from Despicable Me 2 and Karen O's "The Moon Song" from Spike Jonze's Her.Not only did Lopez and his wife, Kristen Anderson-Lopez, take home the honor, but Lopez, 39, is the first Filipino American to win an Academy Award and the youngest...

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News

Bobby Lopez Sings Smash Hit “Let It Go” From “Frozen” at TEDxBroadway

Yesterday was an inspiring day at TEDxBroadway. Just one of the highlights was Bobby Lopez singing "Let It Go," which he wrote for the hit Disney film Frozen. The Tony, Emmy, Grammy and possible Oscar-winning (we'll know March 2) songwriter also treated everyone to some oldies but goodies. As Ken Davenport, one of the creators of TEDxBroadway, tweeted, "Bobby Lopez is singing songs he wrote as a teenager. And they are better than half of the stuff I've heard...

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News

Freestyle Love Supreme at TEDxBroadway 2014

This afternoon at TEDxBroadway 2014, Freestyle Love Supreme treated everyone to a taste of their popular hip-hop improv stage show, where five performers invite audience suggestions and then drum up instantaneous riffs and fully realized musical numbers. The New York Times called the group, “Masters in the art of freestyle rhyme.”Anthony Veneziale conceived of this extremely talented collective of improvisers, composers, lyricists, actors, musicians, a beatboxer, tech nerd and singer-songwriter -- and Lin-Manuel Miranda and Thomas Kail, the composer-lyricist and...

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Marketing

Take Your Work From the Theater to the World Stage

Last Valentine's Day, Eve Ensler, Tony Award-winning playwright of The Vagina Monologues, asked people everywhere to put on their dancing shoes and boogie to show solidarity and draw attention to the injustices that affect women and girls around the world. This year -- today -- "thousands of events will take place in hundreds of countries and on six continents," according to this Huffington Post article. It's all part of Ensler's One Billion Rising Live (which will livestream these events),...

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Selling Out With

Selling Out With Engelbert Humperdinck

You might recognize his name from his biggest hits, “Release Me” and “Quando, Quando, Quando,” or the platinum-selling "Lesbian Seagull" from Beavis and Butt-Head Do America. The man who assumed the name of the Austrian composer who wrote "Hansel & Gretel" is now 47 years deep into a career that’s seen more than 150 million records sold worldwide and a No. 1 spot that stopped the Beatles from having their 13th No. 1 in England. He’s also scored four...

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Bright Ideas

Adopt This Motto: Not More of the Same

On his blog dedicated to audience building, Matt Lehrman offers a helpful motto for nonprofits (that could be adopted by anyone in the live entertainment industry), which he hopes will lead to positive results 10 years down the road.He suggests carving out as little as 1 percent of your organization’s budget to create a “Not More of the Same” task force to advance your organization’s mission in some creative way --  guided by the principle that their responsibility is...

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