Contributors

Technology

Are You Ready for #Mobilegeddon?

Have you heard? On April 21, Google's making changes to its mobile search algorithm to favor sites that are mobile friendly."Mobile friendly sites render different layouts depending on the size of the browser screen," explains Tech Crunch, which also lays out a few to-dos to get ready for #Mobilegeddon.• Choose responsive design. Responsive design dynamically adapts your content depending on the size of the browser window. As the size of the screen changes, the number of columns displayed, the...

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Marketing

What Millennials Want — and How to Reach Them

Millennials are the largest generation group in U.S. history, surpassing even the baby boomer generation, according to PayScale -- which means it's important to understand them and know how to market to them.Two recent articles help shed light on Generation Y, or people born between 1980 and 2000.First, what do they want and what can they do without?• Convenience: Millennials want what they want immediately and without a lot of hassle. Jim has discussed the barriers to attending live...

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Marketing

Think Outside the Industry: Make Your So-So News Irresistibly Shareable

According to BuzzFeed, Australia is gifting Singapore four koalas to celebrate its 50 years of independence. That's cute. But somebody had the brilliant idea to send the koalas over on Qantas in business class -- or “koala class.” The furry "bears" will dine on eucalyptus leaves and have tons of pictures taken, which provide material for adorable shares.How can you make your next announcement too irresistible not to share? Tell us on Twitter or Facebook!Read More:Be the Jackie Chan of Live Entertainment Louis...

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Marketing

Marketing Quote of the Week: Don Draper

Read More:Marketing Quote of the Week: Joe Chernov Marketing Quote of the Week: Oprah Winfrey Marketing Quote of the Week: Albert EinsteinGot a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Think Outside the Industry: Probably the Best Poster in the World

Time magazine reported on Carlsberg's creative billboard in East London. A beer tap, sticking out from the 12-meter wide poster, actually dispensed free beer this week. The only text simply reads, "Probably the best poster in the world."Take a look:Read More: Think Outside the Box: St. Patrick's Day Edition Promo of the Week: Walking With Dinosaurs -- The Arena Spectacular Promo of the Week: Gentleman's Guide Glams It Up for #SaveCafeEdisonGot a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Are Theater Critics Too Negative? Is Theater Criticism Dying?

Jonathan Mandell's recent HowlRound article, Are Theater Critics Critical? An Update, revisits an old and passionate conversation -- and it got people talking once again. You may have seen Thomas Cott's email yesterday spotlighting both Mandell's article along with one by U.K. critic Mark Shenton.In his article, Mandell asks -- and answers -- a few hot-button questions about theater criticism: Should anybody care about theater critics? Are theater critics crucial? Are theater critics too negative? Is theater criticism dying?...

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Innovation

A Fourth Good Reason to Do Mobile

Why do mobile? Jim listed three good reasons as a start. Now, Quartz reports, "one in five American adults access the internet primarily from their smartphones."Read more about these new findings from Pew here, and more on mobile from Jim below:• Why Do Mobile? Three Good Reasons • Mobile: The Time Is … Two or Three Years Ago! • Mobile’s Not Optional AnymoreGot a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

$200,000 and Rising — Fans Fund De La Soul’s Next Album

De La Soul are not strangers to creative marketing strategies. Last year on Valentine's Day, we posted that the legendary rap group made all of its music free to download -- just for one day to celebrate the 25th anniversary of their debut, 3 Feet High and Rising.For its eighth album, and its first since 2004, the trio has decided to use Kickstarter -- and it's working really well. Rolling Stone reported they surpassed their initial goal of $110,000 in...

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News

Another Live TV Musical Will Ease on Down NBC’s Road

First, we covered the success of NBC's first-ever live musical television event, The Sound of Music Live! Next up was Peter Pan Live! Now NBC has picked a third production to broadcast: The Wiz. Who will fill Diana Ross's shoes -- and incredible voice -- as Dorothy, or replicate Michael Jackson's fantastic dance moves as the Scarecrow?Variety also reports that The Wiz will be co-produced by Cirque du Soleil’s new stage theatrical division, and Harvey Fierstein (Kinky Boots) will...

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Experience

The Value of Touching Humans, Not Screens

Jim frequently talks about how live entertainment enriches people's lives. "People go to the game [or event] because they want to be a witness to it," he writes in his post, Why Do People Go to Live Events in the First Place? He continues: "They want to be there when it happened. They want to have an unmediated experience of something special (hopefully) and, 10 years of selling millions of tickets to millions of people has taught me, they want...

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