Contributors

Marketing

Selling Out Editors’ Picks 2016: Your Favorite Posts

Another year has flown by -- and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors' Picks, and we've pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of our most-read posts of the year. Click on the titles to read more:Get to Know TEDxBroadway Speaker Wesley WhatleyTEDxBroadway 2016 speaker Wesley Whatley's first job was at the Magic Kingdom...

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Selling Out With

Selling Out With … Derek McLane

A live broadcast of Hairspray Live! is coming to NBC on December 7. We had the chance to speak with the award-winning theatrical production designer of the broadcast, Derek McLane.The Harvard grad has worked on hundreds of shows (no exaggeration!), and he just earned two Emmy nominations for The Oscars, where he has served as production designer since 2013, and The Wiz Live!Here, McLane shares his process when he designs for a production and the best advice he's ever...

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Marketing

Welcome! Crafting the Perfect Intro Email [Infographic]

According to Kissmetrics Blog, your welcome email "generates, on average, 33% more engagement with your brand than your average email marketing campaign."Are there ways you can improve your intro email?Kissmetrics shares this infographic below from InboxArmy about The Indispensable Welcome Email.Got a comment or question? Join the conversation on Twitter or Facebook.

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Technology

Drone Community Abuzz at Goldstar’s Venue Tours

We've written about our FlyBy Seating Chart initiative on this blog, and our efforts to reimagine the seating chart.With the help of a camera-equipped drone (and its skillful pilot), we’ve been filming FlyBy videos inside and outside some of our partner venues. The videos capture the real-life experience of being at the venue, from entering the lobby to sitting in different sections and more.Recently, Droneblog highlighted Goldstar's Flyby of La Mirada Theatre for the Performing Arts.Want to read more...

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News

Millennials Are the Future of Live Events

In his well-received keynote speech at the International Association of Venue Managers’ (IAVM) International Convention Centers Conference (ICCC) on Oct. 27 in Pasadena, Jim spoke "about millennials, and how they are the future of live events," reports Venues Today.The article highlights important takeaways for venues: "'The Baby Boomers and The Millennials are the two biggest generations that we’ve ever seen,' McCarthy explained. 'I’m actually a Gen-X’er, so I’m used to being ignored,' said McCarthy to laughter. 'This means that the...

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Marketing

Timing Is Everything & More Lessons for Launching New Shows

This Inc. article takes a look at several 5 billion-dollar sales pitches -- and why they went so well. Turns out, they all have some things in common. Reporter Diane Currie Sam lists five lessons we can learn from their launch, and we're sharing three below: "Memorable one-liners When Steve Jobs introduced the iPod back in 2001, and he told us the product would let us have 'a thousand songs in your pocket,' he delivered the memorable one-liner that helped people...

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Marketing

Is Your Theater Scaring Up Some Halloween Fun?

Recently on this blog, we reposted some thoughts from Jim about Halloween. He wrote: "Culturally, I believe something has shifted in the last five or 10 years about Halloween: It’s big. It looms large in the mind of Americans in a way that it didn’t before.If I were a programmer for a venue or troupe or even the marketer for a sports team, I’d think about what this meant and what to do about it. If you’re a theater or...

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Marketing

How Your Venue Can Ace Millennial Marketing

When it comes to reaching millennials, authenticity is key. According to this PSFK article, L.A. grocery chain Erewhon is winning with millennials by being transparent about what they sell.In 2011, Tony Antoci bought the struggling stores, which only sell organic foods. Today the chain is "thriving," especially with millennials, who, "according to Antoci, 'just get organic.'"Jennifer Passas writes, "Immediately after buying the stores, Antonci worked on rebranding the shop and creating an ingredients list. The result was a list...

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Marketing

Are You Using the Web’s Most Popular Color?

Did you even know the web had a most popular color? Well ... it's blue."Blue is the color of Facebook, Reddit, Twitter, Tumblr, LinkedIn, Microsoft, whitehouse.gov, WordPress and Pandora … among others," reports Caitlin Dewey for The Washington Post.Dewey explains how blue became the it color: "Recently, the designer Paul Hebert began tracking the color palettes of the world’s largest websites ... On the world’s 10 most popular websites, shades of blue and turquoise outnumber other colors by a...

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Marketing

Cleveland Orchestra Targets Millennials With ‘Members Club’

The Cleveland Orchestra wants to make it as quick and easy as possible for busy, young people to see their shows live. So, they've created a 'Members Club.'Zachary Lewis of Cleveland Plain Dealer explains: "For a $35 monthly fee, set up with automatic billing, patrons gain membership to the club and the freedom to purchase a ticket to any orchestra concert at Severance Hall or Blossom Music Center for $10."Plus, the program is available via a smartphone app.Do you...

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