Contributors

Pricing

Top Broadway Shows by Revenue Per Seat — Week of January 19

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Consistency Across Every Channel, and Other Brand Identity Tips

In order to achieve success today, "you must stick out among the noise," writes Ron Lieback for Search Engine Journal. Lieback lists 10 essential elements to create and sustain brand identity. We share one tip below, then read the rest here: "Consistency Across Every Channel When creating and building your brand identity, keep your messaging and voice consistent across every channel of communication. The social media channels are obvious but don’t forget your blogs, guest blogs, website copy, PR efforts, newsletters, email replies,...

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Social Media

Social Media Trends for 2020

You have many choices when it comes to social media marketing -- and new opportunities are popping up each year. Taylor Peterson offers a "rundown of top features and formats social marketers should explore in 2020" on Marketing Land. Check out a couple below, and then read the rest here: "Instagram Shoppable posts. Instagram first debuted its Checkout feature in March 2019, giving online retailers a more seamless way to connect with customers. The feature allows users to make purchases from in-feed or Story content without...

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Marketing

Gen Z and the Rise of “Dark Social”

In Vogue Business, Lucy Maguire writes, "Gen Z is reinventing social media marketing." Maguire suggests that "brands should evolve their marketing strategies and reconsider platforms to reach younger audiences." "Young people aged 16 to 24 spent an average of seven hours per day online in 2019, three of which were spent exclusively on social media, according to GlobalWebIndex," writes Maguire. "But in markets like the US, growth on platforms like Twitter, Snapchat and Facebook is slowing, while newcomer TikTok grew rapidly in...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of January 12

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

Great Ways to Grow Your Audience on Social

Online communities can be "your strongest advocates and biggest assets," writes Colin O'Riordan for HubSpot. O'Riordan explains: "Online communities are groups of people who have a connection with your brand and/or each other. They communicate with you about your products and often share brand experiences." And, he continues, "social platforms now offer useful features that can help build brand relationships." He highlights five brands who are using social media to spark community growth. We share one example below, and you can...

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Marketing

‘Twas the Season: Keep Audiences Coming Back Post-Nutcracker

Kids and families love Nutcracker performances (btw, did you see who won the 13th Annual Goldstar National Nutcracker Award?)! But now that the season is over, how can we keep families coming back? Dance Magazine's Rebecca Ritzel highlights how some companies "are adding kid-friendly performances to court the same audiences who buy Nutcracker tickets." And some companies are including pre-show activities, like crafts and demonstrations. Here are a few of Ritzel's examples: In 2012, Ballet West artistic director Adam Sklute debuted the...

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Experience

Who Says Live Entertainment Isn’t Life or Death?

It’s a fun industry. Period. Those of us who work in it know that to be true and relish the perks. And, now a new study shows that going out to live events helps reduce death risk for customers. Inc. shares highlights from a new study of 6,710 adults aged 50 and over, published in the British Medical Journal: "It seems that those who participate in cultural activities live longer. Those who went to the opera, theater, art galleries or museums just once or...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of January 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Selling Out Editors’ Picks 2019: PODCASTS

As we wave goodbye to 2019, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting a few Selling Out With Jim McCarthy PODCAST posts. You can click on any title below to read the full article: Arcane Forms of Entertainment With Todd Robbins Todd Robbins has built a successful career in the New York City area utilizing what he calls “arcane” forms of entertainment. He is a veteran of numerous television, sideshow...

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