Contributors

Marketing

Pro Tip No. 2: SEO With Anthony Ferrara

Meet Anthony Ferrara Title: SEO Director Hometown: Stamford, Conn.Best Live Show He’s Ever Seen: “I’ve seen a lot of great sports, concert and theater events, but my favorite was Adele at STAPLES Center, because I was fortunate enough to get front row seats through a lottery on her website. I had never seen a concert from such a good vantage point, so it was a very unique experience.”SO: What is another small SEO tweak that can help increase traffic and spread...

Read More

Marketing

How Instagram Can Help You Today — and (Even More) in the Future

"The growth of Instagram is unmatched," highlights X-Cart's infographic below.Their data shows that while Facebook and YouTube have more active monthly users, Instagram is growing much faster.If you're not already using Instagram, below are two reasons to start now (and if you are, even better!):• 72% of Instagram users report making purchase decisions based on something that they saw on the site.• Instagram has the most influence of any platform on shopping habits (51%), while Facebook has 23% followed...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Oct. 7

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Marketing

Channel Your Inner-Batman and More Visual Storytelling Techniques

"We’re programmed to pay our undivided attention to a great story -- that’ll never change," Clifford Chi writes in this HubSpot post.This applies to visual stories as well. Chi highlights brands that tell captivating visual stories in retail, which "pull their audience into a narrative and evoke certain feelings and emotions that consumers associate with their brand, driving them to not only visit their store, but also buy their products."We share two of Chi's examples below. Then check out...

Read More

Customer Service

Pro Tip: Customer Service With Shaunelle Curry

Meet Shaunelle Curry Title: Customer Service Specialist Hometown: Saint Louis, MissouriBest Live Show She’s Ever Seen: “Hands down, The Lion King. It is absolutely magical! I was swept into the wonder of childhood the first time I saw it. I've seen it three times now thanks to Goldstar!”SO: What is your philosophy about customer service?SC: What am I going to do to make our customer's life better as far as their interaction with us, especially when people come in thinking it’s going to...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Sept. 30

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Marketing

Most People Say “Brand” When They Mean Something Else

Branding is most likely a topic that keeps popping up for your arts organization.Recently, we shared a branding Pro Tip from Goldstar's VP of Content & Merchandising, Kristen Giordani.In her MarketingProfs article, writer Laura Wallace offers four tips for gutsy branding. She writes, "Find what makes your business unique, what makes it tick, and what it is known for, and then build your entire brand around that."Jim shared some similar thoughts in his post, 3 Ways to Build a...

Read More

Marketing

Heroes Don’t Always Wear Capes & More Storytelling Tips

Writer Kelton Reid makes an important point in his Copyblogger post: "Without a story, it’s almost impossible to spark imagination."Telling memorable stories is key to reaching your audience. Reid offers three simple models for building your audience with storytelling. We share one model below: "The movie studio model Take a page from a small, but incredibly talented, four-person motion graphics company from the late ’70s. It was originally called the Computer Graphics Lab (CGL) but became famous via Lucasfilm, and is...

Read More

Customer Service

Pro Tip: Customer Service With Amy Gardea

Meet Amy Gardea Title: Senior Director of Customer Service Hometown: Placentia, Calif.Best Live Show She’s Ever Seen: “So many to choose from, this is really hard. I’ve been going to live shows since I was a child. It was a staple of my upbringing. Off the top of my head though, Hamilton. I honestly thought there was no way it could live up to the hype, but I was in absolute awe from the first note to the final curtain.”SO: Why...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Sept. 23

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More


Sign Up for Emails

VIEW PAST ARTICLES