Contributors

Social Media

Instagram: Your Questions Answered

For every social media platform, we've all wondered if our posts are actually being read. Or, is there really a best time to post?Clifford Chi has created a cheat sheet for Instagram -- based on customer data from Sprout Social -- to answer all of your questions.For instance, the best day to post is Thursday and the worst days are Sunday and Monday.Chi writes: "Here are some more insights about optimal post timing:Posting at 5:00 AM CDT...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 12

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

A Marketing Platform You May Not Be Exploring

According to Forbes, "LinkedIn has gone beyond acting as just a platform for networking. Every day, people are uncovering new business partners, boosting sales or conversions, and attracting brand new leads."Omar Jenblat shares a few reasons why you should master the art of outreach and marketing on LinkedIn." • Any page you have on the internet that includes your company’s information and content will affect your SEO rating. LinkedIn is no different. This is why it is important to...

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Marketing

A Good Time for Your Patrons to Buy? While They’re Out

What better time for your patrons to buy tickets to your event than when they're out -- having fun, thinking about the fun they're having, and wanting more.Online fashion brand Outdoor Voices is offering outdoor shopping experiences.PSFK reports, "Athleisure retailer Outdoor Voices created an innovative way to blend its brand message -- to get people moving, outdoors and having fun -- with its products, designing a pop-up experience that directed people to outdoor trail locations where they could view exclusive...

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News

News & Noteworthy (Week of July 19)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Audio Streaming Beats CDs in Germany: According to Billboard, "Audio streaming now represents nearly half of revenues and has replaced CDs as the largest sales segment on the German record market." Wolfgang Spahr reports: "From the late 1980s on, CDs enjoyed...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

Arts Reach Conference: A Triple-Fantastic Deal

Give Arts Reach two days, and they’ll give you the tools and action plan you can put to use immediately to fire up your audiences and donors. And you’ll have a great time in the process!Mark your calendars, because the Arts Reach National Arts Marketing, Development & Ticketing Conference is coming to Los Angeles on October 29-30 to the Millennium Biltmore Hotel.Sometimes life (and business) throws curveballs. That’s why Arts Reach is bringing together professionals to collectively think outside...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 8

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 1

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

News & Noteworthy (Week of June 29)

A lot goes on in our world each week -- some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!“Philadelphia’s Tony Awards” Are Changing: The Barrymore Awards, otherwise known as “Philadelphia’s Tony Awards," are going gender-neutral, according to John Timpane for The Inquirer. Timpane explains, "Instead of a best actor and best actress, there will now be awards for best...

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