Contributors

Marketing

Are You Using the Web’s Most Popular Color?

Did you even know the web had a most popular color? Well ... it's blue."Blue is the color of Facebook, Reddit, Twitter, Tumblr, LinkedIn, Microsoft, whitehouse.gov, WordPress and Pandora … among others," reports Caitlin Dewey for The Washington Post.Dewey explains how blue became the it color: "Recently, the designer Paul Hebert began tracking the color palettes of the world’s largest websites ... On the world’s 10 most popular websites, shades of blue and turquoise outnumber other colors by a...

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Marketing

Cleveland Orchestra Targets Millennials With ‘Members Club’

The Cleveland Orchestra wants to make it as quick and easy as possible for busy, young people to see their shows live. So, they've created a 'Members Club.'Zachary Lewis of Cleveland Plain Dealer explains: "For a $35 monthly fee, set up with automatic billing, patrons gain membership to the club and the freedom to purchase a ticket to any orchestra concert at Severance Hall or Blossom Music Center for $10."Plus, the program is available via a smartphone app.Do you...

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Social Media

The Power of Upgrades and Other Game-Changing Pokémon Go Lessons

Pokémon Go isn't just fun and addictive, the app offers effective content strategies, too. Entrepreneur highlights five lessons the game can teach you -- and we're sharing two below:"Build a story around your content. What makes Pokémon Go such a huge success? Great storytelling.Each character, boasting unique super powers, leaves a great impact on audience members. The story offers them something great to cheer for.In the '90s, every kid dreamed of experiencing the characters. The game has made their fictitious stories come alive.That doesn’t mean you have...

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Marketing

Tackle Your Theater’s Top Marketing Challenges

HubSpot polled thousands of marketers about their challenges and problem-solving strategies -- and they compiled seven of the most common challenges (and what you can do about them) here. Check out the two we've highlighted below:"Generating Traffic and Leads Why It's a Challenge Generating enough traffic and leads was the top marketing challenge, according to the 2016 State of Inbound report. While we ask marketers about their challenges every year, this time we added this answer as a new option --...

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Marketing

Think Outside the Industry: Design Your Own LaCroix Flavor

We shared how the sparkling water LaCroix has become the “it” drink for millennials and a status symbol for “cool” offices. Now, Wired reports that you can make up any LaCroix flavor you want. Chicago designers Nelson Cash have created a LaCroix flavor/meme-generator: MyLaCroix.com.From Margaret Rhodes' article: "I think a lot of people — and millennials my age — like LaCroix because it has that ‘90s jazz vibe,” says Mike McMillan, the designer at Nelson Cage who led the...

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Social Media

Think Outside the Industry: Delta Creates Snapchat Scavenger Hunt

We've already shared that Snapchat has more than 100 million daily users -- making it a valuable marketing tool, especially for reaching millennials.Delta recently launched a location-based scavenger hunt on Snapchat. According to PSFK, "Delta DreamHunt challenges people to find hidden Snapchat filters strategically placed in neighborhoods around the city."Adding fun and games to your marketing plan -- plus using a popular app -- is a great way to engage your patrons.Find out more details about Delta's scavenger hunt.Read...

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News

Jim Talks Appealing to Gen Y/Z at Minor League Baseball Promotional Seminar

The Minor League Baseball Promotional Seminar 2016 is sliding into Birmingham, Ala., Sept. 27 - 29.More than 300 sports executives from across the country will come together in "The Magic City," and Jim will be speaking on September 29 at 2:55pm about Appealing to Gen Y/Z in Today’s Tight Economic Market.The sports industry is constantly evolving, and every year there are new, creative and innovative ideas that expand the limits of what it can do, and how much revenue...

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Marketing

Treat Your Hardcore Fans Extra Special

In his back-to-back posts about How to Give People More of What They Really Want, Part I and II, Jim shared the founding marketing insight of Goldstar: People want to go out more. And then he pointed out that if their behavior is different from their desire, there must be something (or some things) getting in the way. He calls them gates.Gate 3 is getting somebody interested in an event. On exhibit now at The Smithsonian National Air and...

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News

Catch Jim at Arts Reach Moderating Panel About Customer Service

Mark your calendars, because you should attend the Arts Reach National Arts Marketing, Development & Ticketing Conference at the Millennium Biltmore Hotel in Los Angeles October 18-19. Goldstar CEO Jim McCarthy will be moderating a panel titled, Excellent Customer Service: Great in Theory, But Impractical in Reality? Here’s a brief description of the panel:This is not a panel, but a brawl. The audience will hear two sides of an age-old argument in the live entertainment and arts world and...

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Social Media

10 Tips for Creating Attention-Grabbing Posts

We would all love all of our posts to pop. And while we may already have some tricks to grab readers' attention, Entrepreneur has a few clever tips to help you mix up the content of your posts a bit: Invite fill-in-the-blank responses. This is a great way to boost engagement and subtly harness feedback from your audience. You could leverage that information for future content campaigns or use the insight you gain to improve processes and delight customers.“The worst customer...

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