Contributors

Experience

Who Says Live Entertainment Isn’t Life or Death?

It’s a fun industry. Period. Those of us who work in it know that to be true and relish the perks. And, now a new study shows that going out to live events helps reduce death risk for customers. Inc. shares highlights from a new study of 6,710 adults aged 50 and over, published in the British Medical Journal: "It seems that those who participate in cultural activities live longer. Those who went to the opera, theater, art galleries or museums just once or...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of January 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Selling Out Editors’ Picks 2019: PODCASTS

As we wave goodbye to 2019, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting a few Selling Out With Jim McCarthy PODCAST posts. You can click on any title below to read the full article: Arcane Forms of Entertainment With Todd Robbins Todd Robbins has built a successful career in the New York City area utilizing what he calls “arcane” forms of entertainment. He is a veteran of numerous television, sideshow...

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Customer Service

Selling Out Editors’ Picks 2019: Customer Commitment

As we wave goodbye to 2019, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting a few posts from our CEO, Jim McCarthy, about customer commitment. You can click on any title below to read the full article: Experience – Expectation = Satisfaction "There’s an easy way to understand how positively customers are likely to feel about us (or any business). It goes like this: What I actually experienced (minus) What I thought...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of December 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Selling Out Editors’ Picks 2019: From Our CEO

As we wave goodbye to 2019, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting a few posts from our CEO, Jim McCarthy. You can click on any title below to read the full article: Remember the "Good Old Days" of the Live Entertainment Business? "You should remember them, because they’re now! That’s right, we’re living in a Golden Age of live entertainment, and 2019 looks like an excellent environment for our...

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Marketing

Is Your Marketing in the Holiday Spirit?

The holidays are an important time for everyone -- arts marketers, too. Marketing Land reports, "The surge of emotions that accompany the holidays is an ideal opportunity to forge a lasting connection with consumers new and old alike." Below, Peter Minnium shares strategies for navigating the pitfalls and possibilities of holiday marketing: "The holidays warm hearts; your brand should too This time of year, more than any other, consumers are listening to their hearts more than their heads. Ads that are clear, direct,...

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Experience

Serving Opera in a Soup Kitchen

We've talked about moving art out of traditional venues on Selling Out, and in his post Pick a Venue, Make a Statement, Jim talks specifically about when the site and the content have a powerful connection. Dance Magazine reports that, during the holidays, New York City's On Site Opera is presenting Amahl and the Night Visitors inside the Holy Apostles Soup Kitchen, which serves lunch to the homeless on weekdays. "The one-act opera recounts the story of the three wise men...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of December 8

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

The Value of a Holiday Show

Christmas is approaching ... which means holiday productions have been popping up on stages in theaters all over the map: A Christmas Carol, It’s a Wonderful Life, The Santaland Diaries and many more. Stuart Miller reports on "The Business of 'Carol'" for American Theatre. He writes, "More than a mere box-office cash cow, Dickens’s classic is a community builder, a gateway drug, and a holiday tradition." Miller interviews people across the U.S. who share the benefits of having a local tradition...

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