Contributors

Experience

Take Me Out to the Theater

Theater enriches our lives. Journalist Christine Aucoin adds her own reasons why theater is important, emphasizing its significance to teens in the age of YouTube.Her Boston Globe article specifically highlights how helpful theater was in allowing her to talk with her dad: "These dramatic outings prompted conversations unlikely to arise over the dinner table." Photo Credit: Luke Collinson via UnsplashAucoin writes: "The in-your-face immediacy of live theater and the staggering range of human experiences represented onstage bridged the communication...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending March 10

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Bright Ideas

Podcast: Creative Entrepreneurship With Jim McCarthy

On his podcast, Business for Unicorns, business coach and entrepreneur Michael Keeler speaks with inspiring leaders and entrepreneurs who believe that business is one of the best tools for making a powerful, positive impact on the world.On this episode, Keeler talks creative entrepreneurship with Goldstar CEO Jim McCarthy.Listen to the episode.Read More:Are You on Pace for a Record Season?The Show Love Podcast: RagtimeIs Your Advertising Working for You?#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides...

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Marketing

Your Checklist for Social Media Marketing

Social media is a crucial part of any organization's marketing plan.Tony Bradley shares four tips to help streamline your process to get better results out of your social media marketing efforts. We share one tip below, then you can read the rest."Set your goalsPhoto Credit: Glenn Carstens-Peters via UnsplashBecause your goals are the guiding compass to your campaigns, it’s crucial for you to define them clearly before you start. Whether you’re publishing a new post, running a new...

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Marketing

25th Anniversary of Vans Warped Tour: Kevin Lyman’s TEDxBroadway Talk

Vans Warped Tour is celebrating its 25th anniversary with a few special concert events in 2019. Three dates have been announced so far -- as well as the epic lineup.On the day the event lineup was announced, Vans Warped Tour founder Kevin Lyman tweeted:Lyman shared his thoughts about Vans Warped Tour at TEDxBroadway: "When your festival is older than your customers ... " Watch it here:Read More:Are You on Pace for a Record Season?The Show...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending March 3

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Bright Ideas

10 Inspiring TED Talks

You know we're huge TED Talk fans. Entrepreneur shares 10 TED talks that will change how entrepreneurs think about the world.Do you have your tickets to TEDxBroadway 2019 yet? TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Check out Navi Radjou's TED talk below about creative problem-solving in the face of extreme limits, then watch the rest!#mc_embed_signup{background:#fff; clear:left;...

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Customer Service

A New Focus for Customer Service

Jim once wrote on this blog about the irrelevance of stores and how that affects live entertainment (Hint: It's a good thing). He stated:"Where we’re going is very simple: We need fewer and fewer stores for retail goods, but we’ll either replace those with empty spaces, with residences or offices, or with experience-driven businesses."Stores must continually reinvent themselves. One way retailers are upping their game is by using employee communication platforms to better assist customers.Photo Credit: Timothy Muza...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending Feb. 24

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Digital Ad Dollars Are on the Rise

Be where the people are -- and the people are on mobile. That's the title of one of Jim's post for this blog. Looks like advertisers are following the trend."Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast by eMarketer," reports Robin Kurzer for Marketing Land.Photo Credit: Rodion Kutsaev via UnsplashKurzer shares the numbers and where the dollars are coming from.And why should we care?Kurzer writes: "The...

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