Contributors

Marketing

Happy New Year! Marketing Tips for 2017

Let's jump right into 2017! This infographic below from HubSpot highlights some marketing insights that might be helpful to you in the new year.Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Selling Out Editors’ Picks 2016: Infographics

Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of the helpful information — everything from marketing to social media and more — we’ve learned from infographics. Just click on any title below to see the infographic:How Your...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 18

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Selling Out Editors’ Picks 2016: Growing Your Audience

Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of the posts written by Jim about growing your audience. Click on the titles to read more:Are You a Discount Buyer?Stop before you answer. Think a second. Because the answer...

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Marketing

Selling Out Editors’ Picks 2016: Your Favorite Posts

Another year has flown by -- and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors' Picks, and we've pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of our most-read posts of the year. Click on the titles to read more:Get to Know TEDxBroadway Speaker Wesley WhatleyTEDxBroadway 2016 speaker Wesley Whatley's first job was at the Magic Kingdom...

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Selling Out With

Selling Out With … Derek McLane

A live broadcast of Hairspray Live! is coming to NBC on December 7. We had the chance to speak with the award-winning theatrical production designer of the broadcast, Derek McLane.The Harvard grad has worked on hundreds of shows (no exaggeration!), and he just earned two Emmy nominations for The Oscars, where he has served as production designer since 2013, and The Wiz Live!Here, McLane shares his process when he designs for a production and the best advice he's ever...

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Marketing

Welcome! Crafting the Perfect Intro Email [Infographic]

According to Kissmetrics Blog, your welcome email "generates, on average, 33% more engagement with your brand than your average email marketing campaign."Are there ways you can improve your intro email?Kissmetrics shares this infographic below from InboxArmy about The Indispensable Welcome Email.Got a comment or question? Join the conversation on Twitter or Facebook.

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Technology

Drone Community Abuzz at Goldstar’s Venue Tours

We've written about our FlyBy Seating Chart initiative on this blog, and our efforts to reimagine the seating chart.With the help of a camera-equipped drone (and its skillful pilot), we’ve been filming FlyBy videos inside and outside some of our partner venues. The videos capture the real-life experience of being at the venue, from entering the lobby to sitting in different sections and more.Recently, Droneblog highlighted Goldstar's Flyby of La Mirada Theatre for the Performing Arts.Want to read more...

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News

Millennials Are the Future of Live Events

In his well-received keynote speech at the International Association of Venue Managers’ (IAVM) International Convention Centers Conference (ICCC) on Oct. 27 in Pasadena, Jim spoke "about millennials, and how they are the future of live events," reports Venues Today.The article highlights important takeaways for venues: "'The Baby Boomers and The Millennials are the two biggest generations that we’ve ever seen,' McCarthy explained. 'I’m actually a Gen-X’er, so I’m used to being ignored,' said McCarthy to laughter. 'This means that the...

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Marketing

Timing Is Everything & More Lessons for Launching New Shows

This Inc. article takes a look at several 5 billion-dollar sales pitches -- and why they went so well. Turns out, they all have some things in common. Reporter Diane Currie Sam lists five lessons we can learn from their launch, and we're sharing three below: "Memorable one-liners When Steve Jobs introduced the iPod back in 2001, and he told us the product would let us have 'a thousand songs in your pocket,' he delivered the memorable one-liner that helped people...

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