Contributors

Social Media

Think Outside the Industry: Delta Creates Snapchat Scavenger Hunt

We've already shared that Snapchat has more than 100 million daily users -- making it a valuable marketing tool, especially for reaching millennials.Delta recently launched a location-based scavenger hunt on Snapchat. According to PSFK, "Delta DreamHunt challenges people to find hidden Snapchat filters strategically placed in neighborhoods around the city."Adding fun and games to your marketing plan -- plus using a popular app -- is a great way to engage your patrons.Find out more details about Delta's scavenger hunt.Read...

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News

Jim Talks Appealing to Gen Y/Z at Minor League Baseball Promotional Seminar

The Minor League Baseball Promotional Seminar 2016 is sliding into Birmingham, Ala., Sept. 27 - 29.More than 300 sports executives from across the country will come together in "The Magic City," and Jim will be speaking on September 29 at 2:55pm about Appealing to Gen Y/Z in Today’s Tight Economic Market.The sports industry is constantly evolving, and every year there are new, creative and innovative ideas that expand the limits of what it can do, and how much revenue...

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Marketing

Treat Your Hardcore Fans Extra Special

In his back-to-back posts about How to Give People More of What They Really Want, Part I and II, Jim shared the founding marketing insight of Goldstar: People want to go out more. And then he pointed out that if their behavior is different from their desire, there must be something (or some things) getting in the way. He calls them gates.Gate 3 is getting somebody interested in an event. On exhibit now at The Smithsonian National Air and...

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News

Catch Jim at Arts Reach Moderating Panel About Customer Service

Mark your calendars, because you should attend the Arts Reach National Arts Marketing, Development & Ticketing Conference at the Millennium Biltmore Hotel in Los Angeles October 18-19. Goldstar CEO Jim McCarthy will be moderating a panel titled, Excellent Customer Service: Great in Theory, But Impractical in Reality? Here’s a brief description of the panel:This is not a panel, but a brawl. The audience will hear two sides of an age-old argument in the live entertainment and arts world and...

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Social Media

10 Tips for Creating Attention-Grabbing Posts

We would all love all of our posts to pop. And while we may already have some tricks to grab readers' attention, Entrepreneur has a few clever tips to help you mix up the content of your posts a bit: Invite fill-in-the-blank responses. This is a great way to boost engagement and subtly harness feedback from your audience. You could leverage that information for future content campaigns or use the insight you gain to improve processes and delight customers.“The worst customer...

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News

Spotlight On: American Repertory Theater

We cover a lot of topics here on Selling Out, and one of Jim's messages keeps popping up again and again: " ... the one thing that always works is constantly working hard to build good demand for your product/show/etc. and delivering something great to people," he wrote in this post.The Boston Globe recently featured Harvard’s American Repertory Theater and shared the secrets of its success, which have included productions like Pippin, which went on to win four Tonys in...

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Social Media

Did Going Mobile Help Break Box Office Records?

They did it again: The Edinburgh International Festival and Edinburgh Festival Fringe broke box office records for their events this year, reports The Stage.And focusing on mobile may have played a big role in their success. Thom Dibdin writes, "New initiatives from the society to help promote ticket sales and the audience's ability to navigate the festival included an upgraded smartphone app for buying tickets and finding nearby shows."Jim has written about the importance of going mobile -- read more from him below:• Why Do...

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Marketing

What Motivates Your Patrons to Buy?

Customer satisfaction may be king, but this Harvard Business Review post makes the case that an emotional connection is the most effective way to maximize customer value, because you tap into their fundamental motivations and fulfill their deep, often unspoken emotional needs.Based on HBR's research, "on a lifetime value basis, emotionally connected customers are more than twice as valuable as highly satisfied customers. These emotionally connected customers buy more of your products and services, visit you more often, exhibit...

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News

Italian Government Gives Teens Money to Go Out More

It sounds almost too good to be true. According to The Local, every Italian teen who turns 18 before December 31, 2016 will get €500 from the government to spend on cultural items -- to buy books, concerts tickets, theater tickets, cinema tickets, museum visits and trips to the country’s national parks.The Italian government will spend €290 million on about 575,000 teenagers, but it's money well spent.Parliamentary undersecretary Tommaso Nannicini commented: “It reminds [youngsters] how important cultural consumption is,...

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Pricing

Are Pay What You Will Performances Good for Theater?

In this Charleston City Paper article, Connelly Hardaway points out both the good and bad about pay what you will performances.According to the Guardian's Lyn Gardner, one plus is that "when price was no longer a barrier, then other barriers — uncertainties about how to behave, what to wear, even approaching the box office — were indirectly reduced too. The whole idea of going to the theater becomes less of a risk."Charleston Stage's marketing director Beth Curley sees PWYW...

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