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News

The Week That Was in Live Entertainment (Week of April 19)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!How much does your favorite Broadway artist make? Playbill's Logan Culwell-Block (musical theatre historian, Playbill's manager of research, and curator of Playbill Vault) shares some interesting data about actors, stage managers and musicians. Why don't you make some guesses before taking a...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Apr. 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Want to Better Engage Your Patrons? Listen First.

To be truly successful at connecting with your patrons, you have to really know them. There are a few ways to accomplish this, as MarketingProfs points out in its article about making your marketing copy more engaging. Read author Nick Usborne's two tips below, and then view his entire article."Get the language right by listening first. Imagine you're a nutritionist attending a conference of your peers, but you [accidentally] join the wrong meeting and find yourself stuck with a...

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News

The Week That Was in Live Entertainment (Week of April 13)

A lot goes on in our world each week -- some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn't want you to miss 'em!Here She Comes: American Girl, Live: The company who brought us Daniel Tiger’s Neighborhood Live! is working on a new musical production: American Girl, Live. The Mattel-owned American Girl doll line has sold more than 30 million dolls! According to Variety,...

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Social Media

Are You Committing Social Sabotage?

We already know how important connecting with our patrons (and prospective patrons) on social media is. But, according to kissmetrics, you could be committing social sabotage. Author Neil Patel highlights five reasons why people might not be engaging with your social posts -- and how to fix it.We're featuring one of Patel's self-sabotaging social media sins below, and you can read them all here."Social sabotage: Forgetting to make room for new (older) usersAll across the board, social media use...

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Marketing

Make A Moment Bigger — and More Meaningful

Holidays and special occasions are great reasons to go out -- right? We (almost) wish every day was a holiday!Spotify is putting this idea into action. Every year, Black History Month is celebrated in February. But, as Fast Company points out, there is a "common refrain heard every February: that black history shouldn’t be confined to just one month, but celebrated and acknowledged year-round."Spotify and Saturday Morning Co. have created Black History Is Happening Now, reports Fast Company. This...

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Marketing

An Unlikely Collaboration That Runs on Heart

OK, so you and I might not think donuts and running go hand in hand. But actually, according to Adweek, exercise-tracking app Strava uncovered that donuts are the No. 6 food or beverage mentioned by runners!Considering this, it might make more sense that Boston-based running shoe brand Saucony has partnered with Dunkin' Donuts to produce a limited-edition shoe, the Saucony X Dunkin’ Kinvara 9, in honor of the Boston Marathon. They're only making 2,000 pairs, and they've already sold...

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Marketing

Give People Permission to Make Fun of You

Is your show really long? Or maybe the title of your event is abstract or silly? The characteristics of your event that make it unique, maybe a bit confusing or possibly even the butt of a joke, could very well be just the thing you should be highlighting in your marketing.Adweek features an example of this from the Hammer Museum at UCLA. The museum has created a six-minute spot in which it pretty much makes fun of itself. The...

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Marketing

What Your Patrons Want — at Every Age

We're all looking to attract and engage patrons from 8 (or younger!) to 80 (and older!). But getting those people in our seats and through our doors can be challenging. MarketingProfs shared the infographic below from Handmadewritings that highlights what online content different age groups prefer.Take a look -- it just may spark some ideas for (re)designing your website and help you better reach the six living generations in the U.S.Read More:Clock Time vs. Calendar Time Funny...

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Marketing

Position Your Online Reviews in the Most Influential Places

Jim once quoted Mark Twain in a Selling Out post:"Mark Twain once said, 'If an audience do not complain, it is a compliment. If an audience do complain, it is also a compliment, provided it is unaccompanied by violence.'"According to Kissmetrics Blog, 97% of customers read online reviews. And here are more stats the site shared:OK, so now that we can agree customer reviews are important, it's also important on which sites your reviews appear. According to Kissmetrics Blog,...

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