Contributors

Innovation

The Best Product in All of Entertainment Is …

Jim once wrote, "Those of us in this business have an immense blessing: We’ve got the best product in all of entertainment." He was referring to the live entertainment business.According to this PSFK article, stores are "turning up the theatrics" to attract customers. There was an actual ride, an Alice’s Adventures in Wonderland-themed theatrical “experience,” at the opening of one giant department store.PSFK explains that we have "entered the realm of 'shoppertainment,' a brave new world where retailers aren’t...

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Social Media

Geo-Tagging, “Human-Face Factor” and More Instagram Tips

Looking for even more patrons? If you haven't joined already, you'll want to go where millions of eyes are: Instagram. Hashtag17 has compiled a list of tips for engaging with your audiences intelligently on Instagram, and posted them on MarketingProfs.Below are a few of our favorites, then read the rest here."Use the Geo-tagging feature of Instagram to show your followers where you are physically located. Posts with a geotag get 79% more online engagement, on average. Using geotags will...

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Customer Service

Customer Service Saves Lives (Literally)

Not all customer service saves lives. But good customer service can certainly boost business.Inc. shares an example of a customer service call that just may have saved actual lives: a Barrett .50 caliber M-107 machine gun malfunctioned on the battlefield in Afghanistan during a live firefight, and a Marine called customer service. Don Cook, a Marine Corps veteran, answered the phone. The problem was solved in 30 to 45 seconds, and the Marines rejoined the battle.Not all customer service...

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Marketing

Why Your Theater Should Be Live-Streaming [Infographic]

Have you tried live-streaming yet? Maybe a live interview or some behind-the-scenes fun from one of your productions? Well, here's an eye-opening fact about this social media trend: Facebook users comment 10 times more on live videos than on regular videos.This is just one useful tidbit from the infographic below (created by direct response marketing agency Koeppel Direct and posted on MarketingProfs), which highlights why live-streaming can be a good addition to your arts marketing plans: It taps into...

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Marketing

Is Your Arts Organization Thinking About Halloween?

Halloween is creeping just around the corner. You've probably considered this holiday in your marketing plans, but if not, there's good reason to do so (next year!). Jim explains in his post, "What Does It Mean, Halloween?" " ... for a holiday for which there really is no 'true meaning,' people sure do celebrate. I think in the past, it was a kid’s holiday, and now it’s very, very broad. Maybe it’s the coming of age of the Saturday morning...

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Marketing

Simple Strategies to Keep Your Patrons Coming Back

Here we go again: Talking about how to keep your patrons happy and coming back for more of what you've got to offer. It's a topic we return to a lot because, well, it’s vital for a successful organization.Entrepreneur shares, "Acquiring a new customer can cost a business six to seven times more than retaining an existing customer." With that stat in mind, it offers three ways to consistently delight (and retain) your customers. We share one simple strategy...

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Innovation

Think Outside the Industry: ‘Obsauced’ With McDonald’s Groovy Posters

Dipping sauces for chicken tenders: They're a pretty ordinary item, right? Well, McDonald's has spiced up its ad campaign for the sauces for its new Buttermilk Crispy Tenders.According to Adweek, the campaign "uses a set of elaborate posters and accompanying descriptions to promote the nine dipping options that come with the limited-edition menu item. Which type you choose says a lot about who you are."The article explains that Sriracha Mac is a fiery lion who lives by the motto,...

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News

Catch Jim’s Panel at Arts Reach: Is Your Marketing Working?

Mark your calendars, because the Arts Reach National Arts Marketing, Development & Ticketing Conference is coming to Los Angeles on October 17-18 to the Millennium Biltmore Hotel. And on October 17 at 1:20pm, Goldstar CEO Jim McCarthy will be moderating a panel titled, Ouija Boards, Magic 8 Balls & More Ways to Tell if Your Marketing Is Working. Here’s a brief description of the panel:“Ask again later” ... is that what you get when trying to figure out if your...

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Innovation

In the midst of #TakeaKnee, How One Team Engages the Community

As live entertainment marketers, much of our time is spent racking our brains to develop new and innovative marketing campaigns. How can we reach and engage with more and more of our community and beyond?Just in time for football, The Bears have come out of hibernation with a fresh idea. The team has commissioned four street-art murals that both celebrate the team and beautify the city. According to Adweek, the NFL club hopes the ad campaign will establish "a closer...

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Social Media

Social Media Trends Every Arts Org Should Watch for in 2018

Facebook, Twitter, Instagram: Social media is always changing, and as live entertainment marketers we have to keep up. So, what trends should we expect to see in 2018?Entrepreneur shares a list of 10. We've picked our three favorites below, but then read them all to be fully prepared for the new tech advancements popping up next year. "Increasing popularity of Instagram Stories. Over 200 million people use Instagram Stories each month, which is over 50 million more than those who use...

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