Contributors

News

TEDxBroadway 2017 Speakers Announced: Tina Landau, Alton Fitzgerald White & More

On March 21, 2017, TEDxBroadway returns for its sixth year in a row. For the first five years, TEDxBroadway has focused on the question, 'What is the BEST Broadway Can Be?" And while making Broadway the best is still at the core of why we do this event, this year's TEDxBroadway will be more interactive for everybody involved.With this in mind, we're back with a new format and a new focus -- "Let's Talk." Because we all need to...

Read More

News

TEDxBroadway Speaker Spotlight: Jennifer Ashley Tepper (2016)

Jennifer Ashley Tepper delivered a TEDxBroadway talk last year about the importance of maintaining historic theaters for the sake of our industry and art form. We recently checked in with Jennifer to learn how the real estate landscape has changed over the past year. Here's what she had to say:"This week, Broadway gets the Hudson Theatre back. When Sunday in the Park with George plays its opening notes, it'll be the first time the Hudson has seen legitimate theater...

Read More

Social Media

The Secret to Instagram Engagement? Emojis!

According to recent research from quintly, it's time to bring on the emojis on Instagram. MarketingProfs listed some of these eye-opening stats below from the report:• Posts that include at least one emoji have an average interaction rate (an index score of likes/comments standardized by total Instagram posts and followers) of 2.07.• Posts that do not include at least one emoji have an average interaction rate of 1.77.• The use of emojis in Instagram posts increased for accounts of...

Read More

Marketing

Your Most Effective Marketing May Not Be Done by You

The Story of Telling makes a great point: "When value is demonstrated rather than described it immediately becomes more relatable."The site uses Harley Davidson as an example, stating that the company's "most powerful marketing isn’t the detail about engine size, speed or low-end torque that’s written in the brochure -- it’s the stories riders tell about the feeling they get when they ride one."The takeaway: "Showing is more powerful than telling because it reflects the customer’s desire, problem or...

Read More

Marketing

Short Facebook Posts Get More Likes & Other Must-Know Stats

"Posts that are less than 50 characters long garner the most overall engagement." That's just one insight from a recent BuzzSumo report.Check out this infographic below from MarketingProfs that shares more interesting BuzzSumo findings about which types of Facebook posts get the most likes, comments and shares?Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

Marketing

Why Videos Should Be a Top Marketing Priority [Infographic]

According to HubSpot, "78% of people watch videos online every week, and 55% watch videos online every day."Video marketing is a great way to reach and engage with your customers.Check out the infographic below from HighQ, which points out why 2017 will be the year of video marketing.Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

Marketing

Happy New Year! Marketing Tips for 2017

Let's jump right into 2017! This infographic below from HubSpot highlights some marketing insights that might be helpful to you in the new year.Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

Marketing

Selling Out Editors’ Picks 2016: Infographics

Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of the helpful information — everything from marketing to social media and more — we’ve learned from infographics. Just click on any title below to see the infographic:How Your...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 18

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Marketing

Selling Out Editors’ Picks 2016: Growing Your Audience

Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of the posts written by Jim about growing your audience. Click on the titles to read more:Are You a Discount Buyer?Stop before you answer. Think a second. Because the answer...

Read More

3 of 49« First...2345...Last »