Contributors

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending March 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Which Concert or Show Had the Best Revenue Per Seat? (Week of March 3)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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News

National Arts Marketing, Development & Ticketing Conference — Special Offer!

It's the two-week countdown to the upcoming Arts Reach National Arts Marketing, Development & Ticketing Conference in New York City, March 16-18.Take advantage of their special offer -- a $180 registration discount, plus you can bring two colleagues for free (3-for-1) if you register by March 8. And, each additional delegate is just $159.This conference will be especially significant, given its overall theme: "Coming Together, Setting the Course for Audience and Donor Growth."The National Arts Marketing, Development and Ticketing...

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News

Get to Know TEDxBroadway 2017 Speaker Alton Fitzgerald White

Editor’s note: Before we kick off our new theme, "Let's Talk," on March 21, we’re asking our TEDxBroadway 2017 speakers to tell us a little more about themselves.Alton Fitzgerald White is a singer, actor and dancer who broke Broadway records with 4,308 performances as King Mufasa in The Lion King. He's looking forward to the release of his upcoming book, tentatively titled PRIDE: My Journey From the Projects to the Pride-lands -- Mastering the Challenge of Daily Performance.What was...

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News

TEDxBroadway 2017 Speakers Announced: Tina Landau, Alton Fitzgerald White & More

On March 21, 2017, TEDxBroadway returns for its sixth year in a row. For the first five years, TEDxBroadway has focused on the question, 'What is the BEST Broadway Can Be?" And while making Broadway the best is still at the core of why we do this event, this year's TEDxBroadway will be more interactive for everybody involved.With this in mind, we're back with a new format and a new focus -- "Let's Talk." Because we all need to...

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News

TEDxBroadway Speaker Spotlight: Jennifer Ashley Tepper (2016)

Jennifer Ashley Tepper delivered a TEDxBroadway talk last year about the importance of maintaining historic theaters for the sake of our industry and art form. We recently checked in with Jennifer to learn how the real estate landscape has changed over the past year. Here's what she had to say:"This week, Broadway gets the Hudson Theatre back. When Sunday in the Park with George plays its opening notes, it'll be the first time the Hudson has seen legitimate theater...

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Social Media

The Secret to Instagram Engagement? Emojis!

According to recent research from quintly, it's time to bring on the emojis on Instagram. MarketingProfs listed some of these eye-opening stats below from the report:• Posts that include at least one emoji have an average interaction rate (an index score of likes/comments standardized by total Instagram posts and followers) of 2.07.• Posts that do not include at least one emoji have an average interaction rate of 1.77.• The use of emojis in Instagram posts increased for accounts of...

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Marketing

Your Most Effective Marketing May Not Be Done by You

The Story of Telling makes a great point: "When value is demonstrated rather than described it immediately becomes more relatable."The site uses Harley Davidson as an example, stating that the company's "most powerful marketing isn’t the detail about engine size, speed or low-end torque that’s written in the brochure -- it’s the stories riders tell about the feeling they get when they ride one."The takeaway: "Showing is more powerful than telling because it reflects the customer’s desire, problem or...

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Marketing

Short Facebook Posts Get More Likes & Other Must-Know Stats

"Posts that are less than 50 characters long garner the most overall engagement." That's just one insight from a recent BuzzSumo report.Check out this infographic below from MarketingProfs that shares more interesting BuzzSumo findings about which types of Facebook posts get the most likes, comments and shares?Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Why Videos Should Be a Top Marketing Priority [Infographic]

According to HubSpot, "78% of people watch videos online every week, and 55% watch videos online every day."Video marketing is a great way to reach and engage with your customers.Check out the infographic below from HighQ, which points out why 2017 will be the year of video marketing.Got a comment or question? Join the conversation on Twitter or Facebook.

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