Contributors

Marketing

Surprising Stats That Could Boost Your Business

According to Convince and Convert, four billion people will be online by 2020 -- which reinforces what Jim has written on this blog: Mobile gets you everyone.Below are a few more surprising statistics that confirm our need to be where the people are -- and you can read more stats at Convince and Convert."97 Percent of Adults Use Social Media 97 percent of online adults regularly visit social networks. Also according to Global Web Index, social media captures up to 30 percent of an...

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Marketing

People Want Experiences — Luckily, That’s What We’re Selling

We've written about it before, and the topic keeps popping up: Spending money on experiences makes us happier than buying stuff. Entrepreneur reporter John Rampton shares seven reasons why this is so, based on a 20-year study by Dr. Thomas Gilovich, a psychology professor at Cornell University.Below, we highlight a few key reasons why we prefer to spend our money on experiences over stuff: "Experiences define your purpose and passions. Your daily activities should be guided and influenced by your purpose...

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Innovation

Sell Out Like This Billion-Dollar Arts Venue — Without Spending a Dime

Location, location, location -- of course, that's just one piece of the puzzle to run a successful arts venue. This past January, the concert hall Elbphilharmonie opened in Hamburg, Germany. It has made headlines because of its grandeur, cost -- about $850 million -- and the fact that almost every concert is sold out.The Washington Post reports, "Subscriptions for classical concerts have doubled since the hall opened, tour operators are pressuring the organization to make more tickets available, and...

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Marketing

How Not to Make Embarrassing Mistakes in Your Arts Marketing Writing

When is the best time to draft a marketing email? According to Grammarly, between 4:00am and 8:00am.For one month, Grammarly analyzed over one billion words proofread by their writing app. The infographic below, posted on MarketingProfs, shares more insights from their research.Got a comment or question? Join the conversation on Twitter or Facebook.

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Social Media

How Much Time Does Your Audience Spend on Social Media?

The answers to this question may shock you. Apparently, you'll probably spend more time on social media than eating and drinking. Check out how much time your audience spends on YouTube, Facebook, Snapchat, Instagram and Twitter in the infographic below, which was posted on MarketingProfs and created by MediaKix.Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Think Outside the Industry: How Cooking Panda Engages With New Audiences

How can we keep existing -- and catch new -- customers' attention? We're all looking for answers. According to Forbes, one excellent place to look for inspiration is Cooking Panda, known for its recipe videos. Forbes.com reports: "Render Media acquired Cooking Panda in 2015 with 800,000 followers, and in less than two years they’ve built a fanbase of 7 million followers with 105 million video views per month."Here are two of the five lessons in producing engaging content, straight...

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News

Jim to Speak at Leadership Pasadena’s Business and Economics Session This Saturday

This Saturday, Jim will speak at Leadership Pasadena's Business and Economics Session. His 30-minute presentation, titled "Building A Successful E-Commerce Business," starts at 2:10pm and will be followed by a 15-minute Q&A.This Leadership Pasadena session offers an economic snapshot of the City in the context of the larger economy, as a backdrop to discussions with local business leaders about current economic health and challenges facing the City and the region.Learn more about Leadership Pasadena.Got a comment or question? Join...

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Marketing

This Year’s Funny April Fool’s Ads for Inspiration

Holidays and special days, like April Fool's, are great opportunities to create marketing campaigns that leave a lasting impression on your customers and, hopefully, catch the eyes of new customers. PSFK picked a batch of the best (and worst) April's Fools ads this year. Here a couple we like, too:"Fresh DirectWhile the battle over GMOs rages, Fresh Direct had lazy avocado lovers wondering: what if pitless avocados were a real thing?DuolingoAs emoji quickly becomes the final form of human...

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Social Media

What Really Works for Venues on Facebook

What's the best day to post? And at what time?The infographic below from YourOutreach shares the types of posts that get the most likes, shares and comments -- based on research from 1.38 million Facebook posts.Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

64 Affordable Marketing Tools Your Venue Needs

We've all heard of March Madness, but how about Marketing Madness?In order to avoid this type of madness, WordStream has shared a list of affordable and effective marketing tools to help boost your business. The infographic below was originally published on Hatchbuck.Got a comment or question? Join the conversation on Twitter or Facebook.

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