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News

News & Noteworthy (Week of May 10)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Sharing Space, Orchestra Boosts Students' Performance: Eight years ago, one of Europe's best-known orchestras, Deutsche Kammerphilharmonie Bremen, began sharing a building with a secondary school in the northern German city of Bremen, reports Matt Pickles for BBC. "Since then the school's...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 6

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Experience

People Don’t Remember the Details. They Remember the Feelings.

Southwest is being applauded for the way the airlines runs its business -- again.In his Inc. post comparing Southwest and another airline, Bill Murphy Jr. highlights a Maya Angelou quote:"People may not remember exactly what you did, or what you said, but they will always remember how you made them feel."  Murphy writes: "And those feelings develop based on our cumulative experiences: a combination of the shared experiences we all have from following the news, and our personal experiences interacting...

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News

The Week That Was in Live Entertainment (Week of May 3)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!New Code of Conduct Crafted for the Performing Arts: At midnight on May 1, a new collective called We Have Voice released its Code of Conduct to Promote SAFE(R) Workplaces in the Performing Arts. According to NPR's Michelle Mercer, it's "an...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Apr. 29

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Would You Pay $1,000,000 For a Ticket?

It sounds almost crazy. According to TicketNews, "Iceland’s Secret Solstice Festival in June offers a number of unique perks for its golden ticket" -- which costs $1,000,000.TicketNews writes: "This is the most expensive and exclusive festival pass in the world, and only a single one is up for grabs."A few of the perks include: partying in a volcano, daily pampering, horseback riding and a personal chef.This year's Secret Solstice Festival in Reykjavik will feature Slayer, Gucci Mane, Stormzy, Steve...

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News

The Week That Was in Live Entertainment (Week of April 26)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Welcoming New Students With Interactive Theater: What's the best way to welcome incoming college students during their orientation? The Daily Collegian reports that Dan Murphy, director of the Office of Student Orientation and Transition Programs at Penn State, thinks it’s time...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Apr. 22

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

Facebook Is Changing: Here’s What You Can Do

Facebook recently announced a major change. The social media platform is returning to their Newsfeed values, writes Omar Jenblat on Forbes.He continues: "These upcoming algorithm changes focus on promoting 'meaningful' content on Facebook from family and friends rather than that of public or business pages."In light of this change, how can you continue to make Facebook an important part of your social media marketing strategy? Jenblat shares a few ideas about how to survive the shift.• "The easiest step...

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Marketing

Grow Your Audience: Live Stream

"When the 2018 Major League Soccer season kicked off last month, Real Salt Lake fans ... could download Salt Lake City NBC affiliate KSL-TV’s new app, RSL on KSL, and livestream the game on the digital device of their choice," reports A.J. Katz for Adweek.We've covered the benefits of broadcasting and live streaming live events (see our Read More list below). The hope is to reach a broader audience and increase ad revenue.Jim wrote in No Tug of War...

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