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News

TEDxBroadway Friday: Daryl Roth

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week, Tony-winning producer Daryl Roth talks about theater as a catalyst for change.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Kevin Lyman’s TEDxBroadway TalkThe Show Love Podcast: RagtimeTEDxBroadway Friday: Laura Heywood

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Experience

To Be or Not To Be … Interactive

Pete Miller poses an interesting question on 2AMt blog: Do we need more theatre in which audiences take an active role?He starts the discussion by dividing theater into two categories.He explains that the first category is “Sit-down-and-shut-up” theatre, "meaning theatrical productions in which the audience is fundamentally expected to watch attentively but take no action that might disrupt the flow of performances or distract other audience members."Photo Credit: Eunice Lituañas via UnsplashThe second is “Don’t-just-sit-there-do-something” theatre, "meaning theatrical...

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Pricing

How to Appeal to Unconventional Audiences

It's called the  “Amazin’ Mets Pass,” and it's a Netflix-style subscription deal that "allows fans to buy standing-room tickets to regular season home games for $39 a month," reports Olivia Perreault for TicketNews.According to Chris Zaber, New York Mets Senior Vice President of Ticket Sales, the pass targets millennials and unconventional audiences.Photo Courtesy of TicketNewsPerreault describes how it works: The subscription is app-based. After signing up for the subscription, fans can download mobile tickets to 78 games throughout the...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending March 24

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

TEDxBroadway Friday: Laura Heywood

It's the end of the week -- when we share a TEDxBroadway talk from our vaults. This week, Laura Heywood, aka @BroadwayGirlNYC, reveals her identity.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Kevin Lyman's TEDxBroadway TalkThe Show Love Podcast: RagtimeTEDxBroadway News and Noteworthy

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Marketing

Lessons Learned From the Facebook Outage

Last week, a partial Facebook outage affected users and organizations that rely on social media for revenue. Instagram and WhatsApp were affected as well."For entrepreneurs who use social media for their business, this should be a blaring wake up call," writes Kimanzi Constable for Entrepreneur. "The outage ... is a reminder of time-tested business principles."Constable shares lessons to be learned from the outage. Here's one below:Photo Credit: Harry Cunningham via Unsplash"Build your foundation on your platform.In this Digital...

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Marketing

Creative Call-to-Action Examples to Inspire You

Your website is impressive, and your copy is captivating. Now, let's get people to take action!Brittany Leaning has compiled a list of call-to-action examples you can't help but click for HubSpot. We share two of her examples with creative call to action phrases below."Brooks Running - CTA Phrase: 'Find out when we have more'How many times have you hotly pursued a product you love, only to discover it's sold out? Well, as you might know, it's no picnic...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending March 17

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

The Arts Matter in Our Daily Lives

According to new data, the arts and cultural sector contributed more than the agriculture, transportation, or warehousing sectors to the American economy in 2015 (the latest year for which data is available), reports Isaac Kaplan for Artsy.Photo Credit: Kyle Sterk via UnsplashNEA chairman Jane Chu said in a statement: “The data confirm that the arts play a meaningful role in our daily lives, including through the jobs we have, the products we purchase, and the experiences we share."These findings...

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Innovation

It’s an Honor Just to be Nominated

We've got some good news to share! Goldstar is a finalist for the Insights & Analytics Award at TheTicketingBusiness Awards 2019. This award acknowledges the best integration or application of data analysis and insights to an entertainment ticketing challenge. And, in this instance, the nomination is for Goldstar’s groundbreaking technology: Matchmaker, which uses an advanced AI algorithm to help Goldstar members discover live entertainment they didn’t know about and ultimately increases purchases.TheTicketingBusiness Awards recognize leadership, innovation and achievement...

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