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News

Do Brand Ambassadors Work? Meet Broadway Crew Co-Founder Sam Clark

Broadway Crew promotes shows in the Times Square area. They’ve worked with Mean Girls, King Kong, Hadestown, Freestyle Love Supreme, Slave Play, Beetlejuice and many more. Below, co-founder Sam Clark talks with us about his vision for launching his theater promotions company, word-of-mouth marketing and how to create an effective team of brand ambassadors. SO: Broadway Crew is relatively new. How did the idea come about for this service? SC: Since moving to NY from Australia in 2012, I have worked...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of February 2

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

What Is Mindful Digital Marketing?

Most of us have heard of -- and probably engaged in practices that promote -- mindfulness. According to Ria Sankar for Search Engine Journal, the principles we apply when doing mindful practices like yoga can also be applied to digital marketing. Sankar writes: "The process of continuous improvement in yoga is rooted in objective introspection rather than a focus on the external. The focus is on finding purpose, staying positive, building empathy, and expanding perspective." She outlines how these four principles can...

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News

128 Million People Are Going Out!

128 million adults attended artistic, creative, or cultural activities -- that's one statistic from the National Endowment for the Arts' 2017 Survey of Public Participation in the Arts, and that's good news for live entertainment marketers. According to the NEA: "The new Survey of Public Participation in the Arts (SPPA) records the different ways that American adults (age 18 and older) engage in the arts, where that engagement takes place, and why adults participate in these activities." Here are two more findings from...

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Marketing

The Essentials of Influencer Marketing

92 percent of marketing agencies confirmed the effectiveness of influencer marketing, writes Lucas Miller for Entrepreneur. In his article, Miller outlines six essential influencer-marketing truths. Below are two, then read the rest here. "Authenticity is key. In influencer marketing, authenticity is the number-one priority. It's important to find influencers that truly believe in your product. Customers can see through an influencer who's promoting a product for a paycheck. This kind of promotion won't drive sales, and it may even give your brand...

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Experience

This Is the Experience Economy

Jim has written about the value people place on live entertainment and how it continues to rise. In Zachary Small's article for Artnet News, Small points to a museum in New York that's capitalizing on the experience economy. Fotografiska New York "is looking to create an immersive experience," writes Small. He continues: "The museum is betting that in a city where tickets to the Museum of Ice Cream cost $38, visitors will be willing to pay for the privilege of experiencing...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of January 26

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Are you Capitalizing on Big Moments?

Super Bowl LIV is almost here, and many companies are focusing their ad efforts around this big moment. Even companies that are not running TV ads during the game are creating buzz for themselves in a variety of ways. For Adweek, Ian Zelaya details 9 brands that are activating for the big game -- without TV ads. Hopefully, these examples can offer inspiration on how to engage consumers by capitalizing on big local happenings. Below are two of Zelaya's examples, then read...

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Marketing

Think Beyond Facebook and Google

In this HubSpot post, Pamela Bump lists five alternatives to Facebook, Google and Amazon ads. Bump highlights a few of the most popular ad alternatives and also points to examples of brands that use them, like this one below: "Twitter Ads Twitter Ads are similar to Facebook Ads in that you can pay to promote tweets or launch native ad-styled campaigns. While promoted tweets show up higher in the feeds of target users with a "Promoted" sign on them, campaigns might show up...

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Marketing

Let’s Talk About SEO

Jason Barnard explains on the SEMrush Blog how SEO works and why it's so important. After catching us up to speed, Barnard outlines a successful SEO strategy. Here's one piece of his advice below, then read his entire article here: "For your SEO strategy to be successful, you must trigger as many of the signals that Google is looking at as possible. A helpful way of looking at how all these individual actions fit into an overall strategy is to think in...

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