Contributors

Innovation

Sell Out Like This Billion-Dollar Arts Venue — Without Spending a Dime

Location, location, location -- of course, that's just one piece of the puzzle to run a successful arts venue. This past January, the concert hall Elbphilharmonie opened in Hamburg, Germany. It has made headlines because of its grandeur, cost -- about $850 million -- and the fact that almost every concert is sold out.The Washington Post reports, "Subscriptions for classical concerts have doubled since the hall opened, tour operators are pressuring the organization to make more tickets available, and...

Read More

Marketing

How Not to Make Embarrassing Mistakes in Your Arts Marketing Writing

When is the best time to draft a marketing email? According to Grammarly, between 4:00am and 8:00am.For one month, Grammarly analyzed over one billion words proofread by their writing app. The infographic below, posted on MarketingProfs, shares more insights from their research.Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

Social Media

How Much Time Does Your Audience Spend on Social Media?

The answers to this question may shock you. Apparently, you'll probably spend more time on social media than eating and drinking. Check out how much time your audience spends on YouTube, Facebook, Snapchat, Instagram and Twitter in the infographic below, which was posted on MarketingProfs and created by MediaKix.Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

Marketing

Think Outside the Industry: How Cooking Panda Engages With New Audiences

How can we keep existing -- and catch new -- customers' attention? We're all looking for answers. According to Forbes, one excellent place to look for inspiration is Cooking Panda, known for its recipe videos. Forbes.com reports: "Render Media acquired Cooking Panda in 2015 with 800,000 followers, and in less than two years they’ve built a fanbase of 7 million followers with 105 million video views per month."Here are two of the five lessons in producing engaging content, straight...

Read More

News

Jim to Speak at Leadership Pasadena’s Business and Economics Session This Saturday

This Saturday, Jim will speak at Leadership Pasadena's Business and Economics Session. His 30-minute presentation, titled "Building A Successful E-Commerce Business," starts at 2:10pm and will be followed by a 15-minute Q&A.This Leadership Pasadena session offers an economic snapshot of the City in the context of the larger economy, as a backdrop to discussions with local business leaders about current economic health and challenges facing the City and the region.Learn more about Leadership Pasadena.Got a comment or question? Join...

Read More

Marketing

This Year’s Funny April Fool’s Ads for Inspiration

Holidays and special days, like April Fool's, are great opportunities to create marketing campaigns that leave a lasting impression on your customers and, hopefully, catch the eyes of new customers. PSFK picked a batch of the best (and worst) April's Fools ads this year. Here a couple we like, too:"Fresh DirectWhile the battle over GMOs rages, Fresh Direct had lazy avocado lovers wondering: what if pitless avocados were a real thing?DuolingoAs emoji quickly becomes the final form of human...

Read More

Social Media

What Really Works for Venues on Facebook

What's the best day to post? And at what time?The infographic below from YourOutreach shares the types of posts that get the most likes, shares and comments -- based on research from 1.38 million Facebook posts.Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

Marketing

64 Affordable Marketing Tools Your Venue Needs

We've all heard of March Madness, but how about Marketing Madness?In order to avoid this type of madness, WordStream has shared a list of affordable and effective marketing tools to help boost your business. The infographic below was originally published on Hatchbuck.Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

News

A Sneak Peek at TEDxBroadway 2017

A great thing happened when we welcomed our 2017 TEDxBroadway speakers at a cocktail party in NYC recently. We were also joined by a bunch of speakers from over the years as well. Our speakers are a smart group of people who are dedicated to making Broadway the best it can be. We’re thrilled they continue to be a part of this TEDxBroadway community!Check out YesBroadway's video below to get a behind-the-scenes look at what’s coming up at TEDxBroadway...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending March 12

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

2 of 491234...Last »