Contributors

News

National Arts Marketing, Development & Ticketing Conference — Special Offer!

It's the two-week countdown to the upcoming Arts Reach National Arts Marketing, Development & Ticketing Conference in New York City, March 16-18.Take advantage of their special offer -- a $180 registration discount, plus you can bring two colleagues for free (3-for-1) if you register by March 8. And, each additional delegate is just $159.This conference will be especially significant, given its overall theme: "Coming Together, Setting the Course for Audience and Donor Growth."The National Arts Marketing, Development and Ticketing...

Read More

News

Get to Know TEDxBroadway 2017 Speaker Alton Fitzgerald White

Editor’s note: Before we kick off our new theme, "Let's Talk," on March 21, we’re asking our TEDxBroadway 2017 speakers to tell us a little more about themselves.Alton Fitzgerald White is a singer, actor and dancer who broke Broadway records with 4,308 performances as King Mufasa in The Lion King. He's looking forward to the release of his upcoming book, tentatively titled PRIDE: My Journey From the Projects to the Pride-lands -- Mastering the Challenge of Daily Performance.What was...

Read More

News

TEDxBroadway 2017 Speakers Announced: Tina Landau, Alton Fitzgerald White & More

On March 21, 2017, TEDxBroadway returns for its sixth year in a row. For the first five years, TEDxBroadway has focused on the question, 'What is the BEST Broadway Can Be?" And while making Broadway the best is still at the core of why we do this event, this year's TEDxBroadway will be more interactive for everybody involved.With this in mind, we're back with a new format and a new focus -- "Let's Talk." Because we all need to...

Read More

News

TEDxBroadway Speaker Spotlight: Jennifer Ashley Tepper (2016)

Jennifer Ashley Tepper delivered a TEDxBroadway talk last year about the importance of maintaining historic theaters for the sake of our industry and art form. We recently checked in with Jennifer to learn how the real estate landscape has changed over the past year. Here's what she had to say:"This week, Broadway gets the Hudson Theatre back. When Sunday in the Park with George plays its opening notes, it'll be the first time the Hudson has seen legitimate theater...

Read More

Social Media

The Secret to Instagram Engagement? Emojis!

According to recent research from quintly, it's time to bring on the emojis on Instagram. MarketingProfs listed some of these eye-opening stats below from the report:• Posts that include at least one emoji have an average interaction rate (an index score of likes/comments standardized by total Instagram posts and followers) of 2.07.• Posts that do not include at least one emoji have an average interaction rate of 1.77.• The use of emojis in Instagram posts increased for accounts of...

Read More

Marketing

Your Most Effective Marketing May Not Be Done by You

The Story of Telling makes a great point: "When value is demonstrated rather than described it immediately becomes more relatable."The site uses Harley Davidson as an example, stating that the company's "most powerful marketing isn’t the detail about engine size, speed or low-end torque that’s written in the brochure -- it’s the stories riders tell about the feeling they get when they ride one."The takeaway: "Showing is more powerful than telling because it reflects the customer’s desire, problem or...

Read More

Marketing

Short Facebook Posts Get More Likes & Other Must-Know Stats

"Posts that are less than 50 characters long garner the most overall engagement." That's just one insight from a recent BuzzSumo report.Check out this infographic below from MarketingProfs that shares more interesting BuzzSumo findings about which types of Facebook posts get the most likes, comments and shares?Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

Marketing

Why Videos Should Be a Top Marketing Priority [Infographic]

According to HubSpot, "78% of people watch videos online every week, and 55% watch videos online every day."Video marketing is a great way to reach and engage with your customers.Check out the infographic below from HighQ, which points out why 2017 will be the year of video marketing.Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

Marketing

Happy New Year! Marketing Tips for 2017

Let's jump right into 2017! This infographic below from HubSpot highlights some marketing insights that might be helpful to you in the new year.Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

Marketing

Selling Out Editors’ Picks 2016: Infographics

Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of the helpful information — everything from marketing to social media and more — we’ve learned from infographics. Just click on any title below to see the infographic:How Your...

Read More

2 of 481234...Last »