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News

Jim to Speak at Leadership Pasadena’s Business and Economics Session This Saturday

This Saturday, Jim will speak at Leadership Pasadena's Business and Economics Session. His 30-minute presentation, titled "Building A Successful E-Commerce Business," starts at 2:10pm and will be followed by a 15-minute Q&A.This Leadership Pasadena session offers an economic snapshot of the City in the context of the larger economy, as a backdrop to discussions with local business leaders about current economic health and challenges facing the City and the region.Learn more about Leadership Pasadena.Got a comment or question? Join...

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Marketing

This Year’s Funny April Fool’s Ads for Inspiration

Holidays and special days, like April Fool's, are great opportunities to create marketing campaigns that leave a lasting impression on your customers and, hopefully, catch the eyes of new customers. PSFK picked a batch of the best (and worst) April's Fools ads this year. Here a couple we like, too:"Fresh DirectWhile the battle over GMOs rages, Fresh Direct had lazy avocado lovers wondering: what if pitless avocados were a real thing?DuolingoAs emoji quickly becomes the final form of human...

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Social Media

What Really Works for Venues on Facebook

What's the best day to post? And at what time?The infographic below from YourOutreach shares the types of posts that get the most likes, shares and comments -- based on research from 1.38 million Facebook posts.Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

64 Affordable Marketing Tools Your Venue Needs

We've all heard of March Madness, but how about Marketing Madness?In order to avoid this type of madness, WordStream has shared a list of affordable and effective marketing tools to help boost your business. The infographic below was originally published on Hatchbuck.Got a comment or question? Join the conversation on Twitter or Facebook.

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News

A Sneak Peek at TEDxBroadway 2017

A great thing happened when we welcomed our 2017 TEDxBroadway speakers at a cocktail party in NYC recently. We were also joined by a bunch of speakers from over the years as well. Our speakers are a smart group of people who are dedicated to making Broadway the best it can be. We’re thrilled they continue to be a part of this TEDxBroadway community!Check out YesBroadway's video below to get a behind-the-scenes look at what’s coming up at TEDxBroadway...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending March 12

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending March 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Which Concert or Show Had the Best Revenue Per Seat? (Week of March 3)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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News

National Arts Marketing, Development & Ticketing Conference — Special Offer!

It's the two-week countdown to the upcoming Arts Reach National Arts Marketing, Development & Ticketing Conference in New York City, March 16-18.Take advantage of their special offer -- a $180 registration discount, plus you can bring two colleagues for free (3-for-1) if you register by March 8. And, each additional delegate is just $159.This conference will be especially significant, given its overall theme: "Coming Together, Setting the Course for Audience and Donor Growth."The National Arts Marketing, Development and Ticketing...

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News

Get to Know TEDxBroadway 2017 Speaker Alton Fitzgerald White

Editor’s note: Before we kick off our new theme, "Let's Talk," on March 21, we’re asking our TEDxBroadway 2017 speakers to tell us a little more about themselves.Alton Fitzgerald White is a singer, actor and dancer who broke Broadway records with 4,308 performances as King Mufasa in The Lion King. He's looking forward to the release of his upcoming book, tentatively titled PRIDE: My Journey From the Projects to the Pride-lands -- Mastering the Challenge of Daily Performance.What was...

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