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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 27

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Mobile-Only Tickets Hit More MLB Stadiums This Season

According to TicketNews, "The Detroit Tigers have officially switched to using a mobile-only ticketing system for the 2019 season."Fans will have to show their tickets on the Major League Baseball Ballpark or StubHub app.The New York Yankees and Atlanta Braves are two MLB teams that have already switched to mobile-only ticketing.TicketNews quotes a source: "About half the teams across Major League Baseball will begin transitioning to mobile-only ticketing during the 2019 season, while over 30 NHL and NBA teams...

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Marketing

When Doing Good Gets People’s Attention

There are many ways to give back to our communities. Donating proceeds to a charity is one way; collecting canned goods or clothes is another.Billboard reports that the Metropolitan Opera is offering a pair of free tickets per performance through the end of this month to federal government employees during the current government shutdown.Not only is this a good deed that improves the quality of life for these employees, but it's also a great way to attract people's attention...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 20

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

3 Things We Should Never Forget

The Story of Telling blog writes about the distinction between a customers' wants and needs:"Our hunger is satisfied when we eat the meal we ordered, but we enjoy the food more when the service exceeds our expectations. ... It’s possible to meet needs and wants in every interaction."Jim wrote about making people want what we sell (a ticket to a show or event) in We’re Selling a Drug. The Recreational Kind: "What we sell is more like wine. So how...

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Marketing

What You Need to Know About Choosing Website Colors

Whether you're planning a website redesign now or might be in the future, it's always helpful to gather as much information as possible. Quick Sprout shares some interesting facts about website color schemes.Like, "people judge products within 90 seconds of exposure -- and 90% of that judgment is based on color alone. Choosing the right colors can enhance readability by 40%, increase comprehension by 73%, and improve learning by 78%."Quick Sprout also explains: "According to HubSpot, 46% of people...

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Marketing

We All Win When We “Get ‘Em Young”

The U.K.'s Northern Ballet is shooting 40-minute films for their Bite-Sized Ballets series and plans to screen them at local theaters, such as Odeon, Cineworld and Picturehouse.According to The Guardian, the series "will kick off with an adaptation of the Tortoise & the Hare, to be followed by Elves & the Shoemaker and Three Little Pigs. At the start of each film, the story is narrated on screen and dance instructors show children how to do some of the...

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Uncategorized

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 13

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Skip the Fluff, Use Concise Statements & Other Copywriting Tips

As arts marketers, we all hope that our copy leads our patrons to take action. But our copy has to be convincing -- and some strategies work better than others."Skip the clichés, jargon, and fluff, and use powerful, concise statements instead." This is one tip from Laura Forer at MarketingProfs, which she shares from the below infographic from the agency Koeppel Direct:Read More:Selling Out Editors’ Picks 2018: From the CEO Selling Out Editors’ Picks 2018: Marketing Remember...

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Marketing

Marketing Ideas to Spark Your Imagination for 2019

Major brands have major money, so it's not surprising their marketing campaigns are good. But they can also give us all a little inspiration as we brainstorm new ideas for 2019.Jonathan Lang of Entrepreneur shares his list of major brands with the most creative marketing ideas in 2018. Hopefully, these will spark your imagination for the new year.We've picked three to share below, then read more here: "IHOP -- The International House of Burgers When people heard that IHOP (The International...

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