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Marketing

Is Your Arts Organization Thinking About Halloween?

Halloween is creeping just around the corner. You've probably considered this holiday in your marketing plans, but if not, there's good reason to do so (next year!). Jim explains in his post, "What Does It Mean, Halloween?" " ... for a holiday for which there really is no 'true meaning,' people sure do celebrate. I think in the past, it was a kid’s holiday, and now it’s very, very broad. Maybe it’s the coming of age of the Saturday morning...

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Marketing

Simple Strategies to Keep Your Patrons Coming Back

Here we go again: Talking about how to keep your patrons happy and coming back for more of what you've got to offer. It's a topic we return to a lot because, well, it’s vital for a successful organization.Entrepreneur shares, "Acquiring a new customer can cost a business six to seven times more than retaining an existing customer." With that stat in mind, it offers three ways to consistently delight (and retain) your customers. We share one simple strategy...

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Innovation

Think Outside the Industry: ‘Obsauced’ With McDonald’s Groovy Posters

Dipping sauces for chicken tenders: They're a pretty ordinary item, right? Well, McDonald's has spiced up its ad campaign for the sauces for its new Buttermilk Crispy Tenders.According to Adweek, the campaign "uses a set of elaborate posters and accompanying descriptions to promote the nine dipping options that come with the limited-edition menu item. Which type you choose says a lot about who you are."The article explains that Sriracha Mac is a fiery lion who lives by the motto,...

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News

Catch Jim’s Panel at Arts Reach: Is Your Marketing Working?

Mark your calendars, because the Arts Reach National Arts Marketing, Development & Ticketing Conference is coming to Los Angeles on October 17-18 to the Millennium Biltmore Hotel. And on October 17 at 1:20pm, Goldstar CEO Jim McCarthy will be moderating a panel titled, Ouija Boards, Magic 8 Balls & More Ways to Tell if Your Marketing Is Working. Here’s a brief description of the panel:“Ask again later” ... is that what you get when trying to figure out if your...

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Innovation

In the midst of #TakeaKnee, How One Team Engages the Community

As live entertainment marketers, much of our time is spent racking our brains to develop new and innovative marketing campaigns. How can we reach and engage with more and more of our community and beyond?Just in time for football, The Bears have come out of hibernation with a fresh idea. The team has commissioned four street-art murals that both celebrate the team and beautify the city. According to Adweek, the NFL club hopes the ad campaign will establish "a closer...

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Social Media

Social Media Trends Every Arts Org Should Watch for in 2018

Facebook, Twitter, Instagram: Social media is always changing, and as live entertainment marketers we have to keep up. So, what trends should we expect to see in 2018?Entrepreneur shares a list of 10. We've picked our three favorites below, but then read them all to be fully prepared for the new tech advancements popping up next year. "Increasing popularity of Instagram Stories. Over 200 million people use Instagram Stories each month, which is over 50 million more than those who use...

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Marketing

Think Outside the Industry: Williams Sonoma Targets Younger Audience With Venmo

If you're looking to attract a younger audience (that's many of us), it's a good idea to be familiar with what's popular with that demographic. Like Venmo, for instance. It's an app that lets you send money to friends and family.According to PSFK, Williams Sonoma will soon accept Venmo as a form of payment for items on bridal registries: "Williams Sonoma hopes the new program will help the company appeal to a younger customer base that is accustomed to...

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Social Media

Your Toolbox for Creating Great Arts Social Media Content

A cool video people can't wait to share with their friends. An incredible image that inspires action. A GIF that makes people laugh.You've got tons of content to create and only half as much time. It's always helpful to have a toolbox at your side to help you create great arts content -- fast.And even if you're someone who's up-to-date on all the latest tools, this list from Buffer Social might have one or two you've never heard of.Below,...

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Marketing

Guaranteed Attention-Getter: An Opera of Orgasms

You're a Swedish opera house premiering your rendition of Puccini’s Turandot, and you'd like to attract younger audiences. What do you do?One sure way to get new patrons is to release an ad that's been labeled “The Opera of Orgasms.”The Swedish opera house Folkoperan hired an ad agency to produce a video of people, um, having orgasms.Adweek reports: "In the film, people in various — not necessarily glamorous — sexual situations express their climax to the tune of the...

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Marketing

The Answers to All Your Image Size Questions

It doesn't seem like there would be a right answer to the question: What size should an image be? But it turns out there are some very helpful guidelines you can follow so your content is as visually appealing and effective as possible. MarketingProfs shared this infographic by WeAreTop10, which pulled these image-posting rules from Facebook, Google+, Twitter, Instagram, LinkedIn, Pinterest and YouTube.Read More:You Might Fail, So at Least Fail Up 3 Ways You're Wrong About Live Entertainment,...

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