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Marketing

Position Your Online Reviews in the Most Influential Places

Jim once quoted Mark Twain in a Selling Out post:"Mark Twain once said, 'If an audience do not complain, it is a compliment. If an audience do complain, it is also a compliment, provided it is unaccompanied by violence.'"According to Kissmetrics Blog, 97% of customers read online reviews. And here are more stats the site shared:OK, so now that we can agree customer reviews are important, it's also important on which sites your reviews appear. According to Kissmetrics Blog,...

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News

Talk About the Arts in “Interesting” Times at Arts Reach

It's that time again: The National Arts Marketing, Development & Ticketing Conference is coming to New York City on March 15-17!Join with other arts professionals at Kimmel Center, NYU, to collectively think outside the box office and blaze new trails for revenue generation. This year, there's a special Digital Marketing Track and powerful programs with luminaries like Doug McLennan, Editor, ArtsJournal.com.You'll hear from arts professionals from Tenement Museum, The Shubert Organization, New York Public Library, Metropolitan Museum of Art,...

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Marketing

If You Want People to Remember Your Marketing, You Need This …

You've heard the expression: A picture is worth a thousand words. Turns out, visual marketing is more effective at reaching and resonating with people.Below are some eye-opening stats from a recent MarketingProfs post:More than 95 million photos are shared daily on Instagram, and pictures with faces are more popular than other photos, reports Reuters. Twitter pulls pictures and videos right into its timeline, and tweets with images receive 150% more retweets than tweets without images, writes HubSpot. People...

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News

How Non-Broadway Speakers Inspire at TEDxBroadway

TEDxBroadway is Tuesday! Whether you've got your ticket or not (grab your ticket here!), we'd like to share some talks by people who aren't in the business, but whose messages help shape the future of the Broadway ecosystem. Surprise: Some of the best talks come from people you might not have heard of before.Here are just a few examples:Caroline Bragdon: How Community Activism Is Pest ControlCraig Dykers: Snohetta Times Square RenovationGabe Zichermann: Engaging Millennials With GamificationAinissa Ramirez: Where Arts...

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News

Your Sneak Peek at TEDxBroadway 2018

YesBroadway's Sam was live at the official welcome cocktail event for the TEDxBroadway 2018 speakers. Here’s a sneak peek at this year’s event from the speakers themselves …Registration for the TEDxBroadway conference will begin at 1:15pm on February 27, 2018. Tickets are $100.You can purchase tickets here.Follow TEDxBroadway on Twitter: @TEDxBroadwayRead More: Hamilton, Dear Evan Hansen Scenic Designer David Korins & Playwright Ione Lloyd Added to TEDxBroadway Lineup TEDxBroadway Excitement Is Building — Will You Be There? Children of...

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Marketing

Fantasy, Cactus, Punchy Pastels and Other 2018 Design Trends

We're all trying to catch peoples' attention with vivid colors and unique images in our marketing. According to Shutterstock, we can look forward to seeing 11 creative trends in 2018.Need some inspiration? Look no further than the below infographic highlighting the popular trends we'll see this year.Read More: Beyond the Bio — TEDxBroadway Speaker Michael Riedel Here's Why You Need to Be at TEDxBroadway 2018 Joshua Jackson, Lauren Ridloff & More Complete TEDxBroadway Lineup

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News

Here’s Why You Need to Be at TEDxBroadway 2018

TEDxBroadway 2018 is just two weeks away. Will you be at New World Stages in New York City on February 27th?Last week on Medium, co-founder Damian Bazadona shared some reasons why you should attend. Damian writes:"Since TEDxBroadway launched in 2012, we’ve had over 100 acclaimed speakers on stage, thousands of audience members, and a lot of views on our online content. Emmy, Oscar, Grammy, Tony, Pulitzer  --  you name it  --  we’ve had some of the world’s most-awarded storytellers...

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Experience

People Want Meaningful Connection, and We’ve Got It!

We all want "the good life," right?What exactly that means can be different for everyone, but a new survey offers some insight into what some people want.When more than 2,000 Americans were asked, "What's most important?" -- "28% said 'meaningful connection' with community is most important."That's lucky for us! Because that's something we offer with live entertainment.The report also shares: "Consumers increasingly want products and services that are simpler and contribute to health and well-being."We've posted here on Selling...

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Marketing

Your Guide to 2018 Mobile Marketing Trends

By now, we're all pretty familiar with the fact that mobile is essential for any arts organization.Jim has written about the importance of mobile many times on this site -- Mobile Gets You Everyone and Be Where the People Are, to name just two posts.So ... how's your mobile strategy for the new year?MarketingProfs shared this infographic below by Filmora, which highlights 2018 stats and tips to help you keep up with the latest mobile trends:Read More: Beyond the...

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News

Jim Joseph at TEDxBroadway 2018 — Beyond the Bio

Before we meet up at New World Stages on Tuesday, February 27 for TEDxBroadway (get your tickets here!), we wanted to take you beyond the bio to meet this year’s speakers. Meet Jim Joseph:He's the Theatre Manager at the Samuel J. Friedman Theatre, the Broadway home of Manhattan Theatre Club.We asked Jim …Q: What’s your favorite TED talk? A: "Thomas Schumacher’s 'Embracing All Audiences' from the first TEDxBroadway"Q: Who has inspired you the most? A: “My father -- he led a life of...

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