Selling Out » Jessica Koslow

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Marketing

Break Down What’s Important About Your Identity

The Story of Telling writes in a recent post: "When we get caught up competing, we get caught out playing catch up. It turns out you don’t need to compete when you know who you are."Jim echoed this message in his post, Even Lions Can’t Play Where the Gorillas Play: "So the first question to ask when developing a niche is this: What’s special about who we are? What’s interesting and unique about who we are? Some of what you are...

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Marketing

Get Your Events in Front of 9 Million Live-Entertainment-Lovin’ Fans

Want to learn a few tricks to market and sell your events quickly and easily? This week, Goldstar hosted a live demo of how to use the Audience Marketing Platform. If you missed the demo, or want to watch it again, here it is:In the demo, you'll see:How to submit a new event on Goldstar (01:57) How to add shared ticket inventory (08:46) How to subscribe to the Organizer Updates emails (16:44) How Boost can help raise awareness for...

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News

News & Noteworthy (Week of June 21)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Wake Up Call Music Festival Goes Global: W Hotels is taking its music festival series around the world this fall. Wake Up Call will travel to Hollywood, Barcelona and Bali, with a different lineup in each city. Isis Briones reports for...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 17

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

What Your Patrons Want — Survey Says

What do your patrons like about your organization? It's an important question because it brings up issues of trust and loyalty, two things every organization values.A new survey posted by Marketing Land "explores drivers of brand perception, consumer trust and the corresponding benefits to retailers."There are a number of interesting insights, like:• "Roughly half of millennials (52 percent) and Gen Xers (48 percent) wanted retailers to align with their values.•  The overwhelming majority of respondents (85 percent) liked the...

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News

News & Noteworthy (Week of June 14)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Shaking Up London’s Donmar Warehouse: Josie Rourke and Kate Pakenham, artistic directors at the Donmar, have staged three all-female Shakespeare plays: Julius Caesar, Henry IV and The Tempest. In her Guardian article, Charlotte Higgins quotes Pakenham: "The Shakespeare trilogy has a feminist...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 10

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Experience

Make It Matter That Your Patrons Came

Experiences rule. How do we know this? One reason is that more and more retailers are adding experiential elements to their brick-and-mortar stores.This PSFK article highlights "retailers delivering inspired, next-level customer experiences" in New York City. According to the article, Nordstrom Men's Store offers a complimentary personal styling service, where they create a digital Style Board with personalized recommendations that can be sent to your mobile phone, and FujiFilm Wonder Photoshop lets you make instant prints from your phone at...

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News

News & Noteworthy (Week of June 7)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!The Ins and Outs of Elevator Music: This Atlas Obscura article discusses the origins of elevator music. One popular theory is "elevators were terrifying, and people needed the music to calm their frazzled nerves," while another explains it "was there as...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 3

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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