Contributors

Bright Ideas

Put the Audience in Charge

It makes total sense, right? If you're trying to reach a certain demographic, why not ask for their input?Catherine Love reports for The Guardian about two theaters in York and Manchester that are going beyond just asking audience members to fill out surveys. They're recruiting them to help with programming decisions.Love writes, "For the last year or so, the [York] Theatre Royal has not only been asking its audience what they think of their shows -- it has invited...

Read More

Pricing

Top Broadway Shows by revenue Per Seat — Week Ending April 14

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

News

TEDxBroadway Friday: Ron Simons

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week, four-time Tony Award-winning producer Ron Simons shares his work, telling stories that address homophobia, racism and more. His method: Tell a universal story through a unique lens. He challenges his audience to figure out what untold stories they want to share, and how these stories can help generations to come.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As...

Read More

News

First US City on Google Arts & Culture Is …

Kansas City.Laura Spencer reports for KCUR.com that Google Arts & Culture, the app and website, launched in 2011, but it previously launched digital projects focused on European cities. Now, Kansas City will be the first U.S. city to have its own place on the search engine's Arts & Culture platform.Spencer quotes project manager Jamie Burchfield: "So all in one place, you're going to see over 2,000 artworks and artifacts, over 40 online stories, all telling the history of...

Read More

Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending April 7

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

#MondayMotivation

#MondayMotivation: Forget “Big Data”

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: "Customer Information" or License to Spam?Today’s marketer, including live entertainment marketers, put a lot of value on what they call “customer information.”Years ago, when we started Goldstar, this wasn’t the case. Very few people cared about “information” on its own. We were very early to the understanding that customer information had value, and in many ways, we’ve built our business...

Read More

News

TEDxBroadway Friday: Benj Pasek & Justin Paul

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week, Oscar, Grammy, Tony and Golden Globe Award-winning songwriters Benj Pasek and Justin Paul talk about being composers in the age of Youtube. (They also perform a song from their then-upcoming show, Dear Evan Hansen.)TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets...

Read More

Customer Service

How to Make 21st Century Customers Happy

Customer loyalty is harder to come by these days with so many brand choices via the internet.Chidike Samuelson writes for Entrepreneur: "Data by American Express has shown that nearly 60 percent of customers try a new brand or a company just to find better customer service. In fact, 89 percent of customers often swap to a company’s direct competitor after bad service."Customer service is more important than ever. Samuelson highlights four keys to satisfying today's customers.Photo Credit: "customer...

Read More

News

A New Golden Age of Musical Theater

In a recent article, American Theatre writer Suzy Evans questions, A New Golden Age for the Broadway Musical?Evans points to an on-screen renaissance, via such films as The Greatest Showman and Mary Poppins Returns, and to the fact that "cast recordings for Hamilton and Dear Evan Hansen are hitting the Billboard Top 20, marking the first time in 54 years -- since Hello, Dolly! and Fiddler on the Roof-- that two stage-born albums were in the Top 20."Photo Credit: "Dear Evan Hansen"Evans adds:...

Read More

Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending March 31

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More


Sign Up for Emails

VIEW PAST ARTICLES