Contributors

Marketing

Your Head Start on Holiday Marketing

Are you thinking about Christmas in July? Facebook IQ is -- and they created an infographic with 25 holiday shopping season insights.Adweek reports: "Here are 10 of the insights from Facebook IQ’s infographic ...From the 2017 to 2018 holiday season, mobile-first shoppers grew 33% in the U.S. 59% of shoppers in the U.S. used a mobile device for research during the 2018 holiday shopping season. 56% of shoppers used a mobile device while shopping in brick-and-mortar locations. In...

Read More

News

Fresh Idea Friday: James Lecesne

It’s the end of the week — when we share a TEDxBroadway talk from our vaults.This week’s Fresh Idea Friday features James Lecesne and his 2016 talk from TEDxBroadway.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: David Yazbek Fresh Idea Friday: Freestyle Love Supreme Fresh Idea Friday: Lindsey Croop#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add...

Read More

News

Music & Fire Before the Fireworks

Happy 4th of July!We'll see you Monday, and in the meantime, check out Wesley Whatley's TEDxBroadway talk from 2016.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: David Yazbek Fresh Idea Friday: Freestyle Love Supreme Fresh Idea Friday: Lindsey Croop#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides in your site stylesheet...

Read More

News

Fresh Idea Friday: Freestyle Love Supreme

It’s the end of the week — when we share a TEDxBroadway talk from our vaults.This week’s Fresh Idea Friday features Freestyle Love Supreme and their 2014 performance from TEDxBroadway.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:TEDxBroadway Announces Speakers Customer Commitment – The Customer Is Always Right? Edition Apps Are Dead. Long Live the App.#mc_embed_signup{background:#fff; clear:left;...

Read More

Experience

Making Memories With Your Kids

The Indianapolis Colts announced that children 24 months and younger can now get into Lucas Oil Stadium for free, reports TicketNews.That's a big bonus for fans -- and it lets them know: "We’re thinking about our families and trying to make it as easy as possible for them to come," Stephanie Pemberton, vice president of marketing for the Colts, said in a statement.Other family-friendly changes include "kids meals, which includes a hot dog, apple slices, string cheese, and a...

Read More

Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending June 23

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

News

Fresh Idea Friday: Miral Kotb

It’s the end of the week — when we share a TEDxBroadway talk from our vaults.This week’s Fresh Idea Friday features Miral Kotb and her 2016 talk from TEDxBroadway.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: David Yazbek Fresh Idea Friday: Christine Jones Fresh Idea Friday: Lindsey Croop#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your...

Read More

Marketing

Insta Novels Are an Insta Hit

Last year, we posted that the New York Library had a fun new idea to attract younger readers: transforming classic novels into animated Instagram Stories, called Insta Novels.Now Adweek reports that these Insta Novels grew the library's followers 75%.David Griner writes: "The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to … Instagram? And specifically to Instagram Stories, a format known for its fast and fleeting posts about nights on the town and...

Read More

Marketing

What’s a Fake Festival?

BBC News reported on why more music fans are tuning in to fake festivals.So, what's a fake festival? A festival featuring tribute acts.While tickets to festivals featuring the original music acts may be harder to get, the big draw for fake festivals is "price and accessibility," Neil Tomlinson from the Entertainment Agents' Association told BBC News.Some of these fake festivals feature camping, glamping, food stalls and face painting."Given that a lot of our musical heroes are no longer with...

Read More

Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending June 16

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More


Sign Up for Emails

VIEW PAST ARTICLES