The Story of Telling blog writes about the distinction between a customers' wants and needs:"Our hunger is satisfied when we eat the meal we ordered, but we enjoy the food more when the service exceeds our expectations. ... It’s possible to meet needs and wants in every interaction."Jim wrote about making people want what we sell (a ticket to a show or event) in We’re Selling a Drug. The Recreational Kind: "What we sell is more like wine. So how...

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Whether you're planning a website redesign now or might be in the future, it's always helpful to gather as much information as possible. Quick Sprout shares some interesting facts about website color schemes.Like, "people judge products within 90 seconds of exposure -- and 90% of that judgment is based on color alone. Choosing the right colors can enhance readability by 40%, increase comprehension by 73%, and improve learning by 78%."Quick Sprout also explains: "According to HubSpot, 46% of people...

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The U.K.'s Northern Ballet is shooting 40-minute films for their Bite-Sized Ballets series and plans to screen them at local theaters, such as Odeon, Cineworld and Picturehouse.According to The Guardian, the series "will kick off with an adaptation of the Tortoise & the Hare, to be followed by Elves & the Shoemaker and Three Little Pigs. At the start of each film, the story is narrated on screen and dance instructors show children how to do some of the...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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As arts marketers, we all hope that our copy leads our patrons to take action. But our copy has to be convincing -- and some strategies work better than others."Skip the clichés, jargon, and fluff, and use powerful, concise statements instead." This is one tip from Laura Forer at MarketingProfs, which she shares from the below infographic from the agency Koeppel Direct:Read More:Selling Out Editors’ Picks 2018: From the CEO Selling Out Editors’ Picks 2018: Marketing Remember...

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Major brands have major money, so it's not surprising their marketing campaigns are good. But they can also give us all a little inspiration as we brainstorm new ideas for 2019.Jonathan Lang of Entrepreneur shares his list of major brands with the most creative marketing ideas in 2018. Hopefully, these will spark your imagination for the new year.We've picked three to share below, then read more here: "IHOP -- The International House of Burgers When people heard that IHOP (The International...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing Land has compiled 20 expert predictions for what successful marketers will do in 2019.We share three below, then read the rest of the predictions here."Email marketing trends to expect in 2019 To maximize revenue from email marketing campaigns, marketers need to ensure they are sending relevant content to high quality value email subscribers and stop focusing on the total quantity of emails sent. — Kyle HenderickWant to create better experiences and brand loyalty? Lean on your data Now more than ever,...

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We can't believe it either: 2019 is here! And so are the predictions about what to expect in the coming year.Entrepreneur's Deep Patel highlights the top 10 social media trends to watch for this year. We're sharing three trends below, then read the rest here.Social media is about storytelling. Social media’s popularity is rooted in the fact that it allows us to share our life experiences with friends and families. We get to tell our stories through our posts, and...

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As we wave goodbye to 2018, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting: Customer Service.You can click on any title below to read the full article:Put the Members and Their Experience First Amy Gardea, Goldstar's Senior Director of Customer Service, explains: "We put our members and their experience above all else, and we make that clear to them from our first interaction to our last. Although the ticket...

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