In this American Theatre article, Billy McEntee highlights the pros and cons of building and maintaining a social media -- and more specifically an Instagram -- presence. McEntee begins his article: "On December 20, Mean Girls announced that Cameron Dallas would be joining its Broadway company as heartthrob Aaron Samuels for a limited four-week run." And who is Cameron Dallas? According to McEntee, "Dallas is a wunderkind of the internet, a celebrity from YouTube, Instagram, the (the now-defunct) Vine, and beyond." McEntee quotes Jay Armstrong Johnson,...

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Rachel Detamore will be speaking at the upcoming Arts Reach National Arts Marketing, Development & Ticketing Conference in Los Angeles. A Goldstar venue advisor for Los Angeles, Rachel will be highlighting the importance of discount tickets in generating awareness and exposure to a new audience. So, mark your calendars for April 14-15 at the Millennium Biltmore Hotel. As a Goldstar organizer, we have a special offer for you! 3-for-1: Until February 29, if you register for the conference, you can bring two colleagues for...

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Even if you don't have a background in design, Search Engine Journal writer Kristi Kellogg outlines seven graphic design tips for non-designers. "Graphic design is a useful skill for any digital marketer to have in their back pocket," explains Kellogg. We list two of Kellogg's tips below, then read the rest here: "Embrace White Space: When creating a design, the graphics and text tend to get all the attention. The areas without graphics and text are just as important, and allowing room for your...

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In her HubSpot article, Pamela Bump helps us to better understand what makes Gen Z unique. Bump writes: "By now, you probably know that Gen Z is the most hyper-connected generation. This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it." If we hope to reach this generation -- and, according to Bump, we do...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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According to Pamela Bump for HubSpot, "In 2019, Instagram Stories hit 500 million daily users." Bump continues: "Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner's own platform: Facebook Stories." In order to help us up audience engagement,  Bump "surveyed 350 people using Lucid software to learn more about their favorite Story formats, sound preferences, and ideal Story length," and she highlights "what consumers said about their favorite...

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Most of us -- likely even all of us -- use Twitter. We use it to make announcements, reach new audiences and engage our patrons. And we're always looking for new ideas to inspire our tweets. Kristi Kellogg for Search Engine Journal shares 21 things to tweet. We share two ideas below, then read the rest here: "• Share Helpful Tips or On-Brand Messages Tweets don’t only have to link back to a specific blog post. Use Twitter to share one-off tips and...

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Broadway Crew promotes shows in the Times Square area. They’ve worked with Mean Girls, King Kong, Hadestown, Freestyle Love Supreme, Slave Play, Beetlejuice and many more. Below, co-founder Sam Clark talks with us about his vision for launching his theater promotions company, word-of-mouth marketing and how to create an effective team of brand ambassadors. SO: Broadway Crew is relatively new. How did the idea come about for this service? SC: Since moving to NY from Australia in 2012, I have worked...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Most of us have heard of -- and probably engaged in practices that promote -- mindfulness. According to Ria Sankar for Search Engine Journal, the principles we apply when doing mindful practices like yoga can also be applied to digital marketing. Sankar writes: "The process of continuous improvement in yoga is rooted in objective introspection rather than a focus on the external. The focus is on finding purpose, staying positive, building empathy, and expanding perspective." She outlines how these four principles can...

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