Contributors

Customer Service

Why Audience Loyalty Should Be a Top Priority in 2018

We write a lot on this site about how good customer service is important for business. Jim wrote in The Easy Math of Good Service:"Good service is the best marketing money you’ll ever spend."Well, here's an infographic (below) highlighting 20 compelling reasons to double-down on customer loyalty.With facts like "Current customers spend 31% more than new customers," and "Just a 5% increase in customer retention can lead to an increase in profits of 25-90%," it's easy to see why...

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News

An Unexpected Benefit of Theater

Let's get physical! Or, how about we go to a show?London Theatre reports: "A study has found that during theatre performances, theatregoers’ heart beats synchronise and beat at the same time, which has been shown to lead to people bonding more."This is just another reason why people should attend the theater -- and events, in general.You know the feeling ... you're in a crowd, overcome by the feeling of excitement by what's on stage! The study found that not...

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Marketing

Black Friday and Cyber Monday Are Now Global Phenomenons [Infographic]

Photo credit: Dai KE via Unsplash

Black Friday and Cyber Monday (that's today!) are well-loved shopping days in the U.S. But did you know they are now popular around the globe?According to MarketingProfs, "In Brazil, Google searches increased 65% over Black Friday weekend." This is just one fact from an infographic created by mail management company Citipost Mail.Check out the interesting stats below to learn how your company can make the most of these shopping holidays.Read More:Are you Really a Permission Marketer? Audience, It's...

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Marketing

A Crazy Arts Marketing Idea: Focus on What You’re Selling

Marketing doesn't have to be sleazy. That's the message behind Stefanie Flaxman's recent post on Copyblogger. Flaxman writes that if you believe in your product/show/event, then you should make sure it has the great marketing strategy it deserves.It's a similar message Jim shared in his pair of posts: You Are Your Marketing, Part I and II. He writes: "Being your own marketing goes a lot deeper than just designing a cool product, service, show or whatever. It’s about building your...

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Marketing

How Your Arts Organization Can Ace Holiday Marketing [Infographic]

It's that time of the year: the holidays!This year, holiday-related sales are expected to surpass $923 billion, according to MDG Advertising.You've probably started planning for the season already. But, did you know generic holiday-themed emails actually perform worse than non-themed emails? This is just one of the tips shared in the infographic below, posted on MarketingProfs.Check out 9 more essential tips to help you score a bigger piece of the holiday sales pie.Got a comment or question? Join the...

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Marketing

Cards & Points: How Are You Rewarding Your Patrons?

We're all looking for new ways to reward our patrons -- because a happy patron is a returning patron.Looks like these two companies are hatching innovative plans: Uber is planning to issue its own credit card with perks for Netflix and Spotify, and Groupon will allow users to earn hotel points and airline miles on each purchase.It's worth considering: How can you give your patrons a little something extra to keep them coming back for more?Because, as Jim explains...

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Innovation

The Best Product in All of Entertainment Is …

Jim once wrote, "Those of us in this business have an immense blessing: We’ve got the best product in all of entertainment." He was referring to the live entertainment business.According to this PSFK article, stores are "turning up the theatrics" to attract customers. There was an actual ride, an Alice’s Adventures in Wonderland-themed theatrical “experience,” at the opening of one giant department store.PSFK explains that we have "entered the realm of 'shoppertainment,' a brave new world where retailers aren’t...

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Social Media

Geo-Tagging, “Human-Face Factor” and More Instagram Tips

Looking for even more patrons? If you haven't joined already, you'll want to go where millions of eyes are: Instagram. Hashtag17 has compiled a list of tips for engaging with your audiences intelligently on Instagram, and posted them on MarketingProfs.Below are a few of our favorites, then read the rest here."Use the Geo-tagging feature of Instagram to show your followers where you are physically located. Posts with a geotag get 79% more online engagement, on average. Using geotags will...

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Customer Service

Customer Service Saves Lives (Literally)

Not all customer service saves lives. But good customer service can certainly boost business.Inc. shares an example of a customer service call that just may have saved actual lives: a Barrett .50 caliber M-107 machine gun malfunctioned on the battlefield in Afghanistan during a live firefight, and a Marine called customer service. Don Cook, a Marine Corps veteran, answered the phone. The problem was solved in 30 to 45 seconds, and the Marines rejoined the battle.Not all customer service...

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Marketing

Why Your Theater Should Be Live-Streaming [Infographic]

Have you tried live-streaming yet? Maybe a live interview or some behind-the-scenes fun from one of your productions? Well, here's an eye-opening fact about this social media trend: Facebook users comment 10 times more on live videos than on regular videos.This is just one useful tidbit from the infographic below (created by direct response marketing agency Koeppel Direct and posted on MarketingProfs), which highlights why live-streaming can be a good addition to your arts marketing plans: It taps into...

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