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News

TEDxBroadway Friday: Laura Heywood

It's the end of the week -- when we share a TEDxBroadway talk from our vaults. This week, Laura Heywood, aka @BroadwayGirlNYC, reveals her identity.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Kevin Lyman's TEDxBroadway TalkThe Show Love Podcast: RagtimeTEDxBroadway News and Noteworthy

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Marketing

Lessons Learned From the Facebook Outage

Last week, a partial Facebook outage affected users and organizations that rely on social media for revenue. Instagram and WhatsApp were affected as well."For entrepreneurs who use social media for their business, this should be a blaring wake up call," writes Kimanzi Constable for Entrepreneur. "The outage ... is a reminder of time-tested business principles."Constable shares lessons to be learned from the outage. Here's one below:Photo Credit: Harry Cunningham via Unsplash"Build your foundation on your platform.In this Digital...

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Marketing

Creative Call-to-Action Examples to Inspire You

Your website is impressive, and your copy is captivating. Now, let's get people to take action!Brittany Leaning has compiled a list of call-to-action examples you can't help but click for HubSpot. We share two of her examples with creative call to action phrases below."Brooks Running - CTA Phrase: 'Find out when we have more'How many times have you hotly pursued a product you love, only to discover it's sold out? Well, as you might know, it's no picnic...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending March 17

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

The Arts Matter in Our Daily Lives

According to new data, the arts and cultural sector contributed more than the agriculture, transportation, or warehousing sectors to the American economy in 2015 (the latest year for which data is available), reports Isaac Kaplan for Artsy.Photo Credit: Kyle Sterk via UnsplashNEA chairman Jane Chu said in a statement: “The data confirm that the arts play a meaningful role in our daily lives, including through the jobs we have, the products we purchase, and the experiences we share."These findings...

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Innovation

It’s an Honor Just to be Nominated

We've got some good news to share! Goldstar is a finalist for the Insights & Analytics Award at TheTicketingBusiness Awards 2019. This award acknowledges the best integration or application of data analysis and insights to an entertainment ticketing challenge. And, in this instance, the nomination is for Goldstar’s groundbreaking technology: Matchmaker, which uses an advanced AI algorithm to help Goldstar members discover live entertainment they didn’t know about and ultimately increases purchases.TheTicketingBusiness Awards recognize leadership, innovation and achievement...

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Experience

Take Me Out to the Theater

Theater enriches our lives. Journalist Christine Aucoin adds her own reasons why theater is important, emphasizing its significance to teens in the age of YouTube.Her Boston Globe article specifically highlights how helpful theater was in allowing her to talk with her dad: "These dramatic outings prompted conversations unlikely to arise over the dinner table." Photo Credit: Luke Collinson via UnsplashAucoin writes: "The in-your-face immediacy of live theater and the staggering range of human experiences represented onstage bridged the communication...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending March 10

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Bright Ideas

Podcast: Creative Entrepreneurship With Jim McCarthy

On his podcast, Business for Unicorns, business coach and entrepreneur Michael Keeler speaks with inspiring leaders and entrepreneurs who believe that business is one of the best tools for making a powerful, positive impact on the world.On this episode, Keeler talks creative entrepreneurship with Goldstar CEO Jim McCarthy.Listen to the episode.Read More:Are You on Pace for a Record Season?The Show Love Podcast: RagtimeIs Your Advertising Working for You?#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides...

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Marketing

Your Checklist for Social Media Marketing

Social media is a crucial part of any organization's marketing plan.Tony Bradley shares four tips to help streamline your process to get better results out of your social media marketing efforts. We share one tip below, then you can read the rest."Set your goalsPhoto Credit: Glenn Carstens-Peters via UnsplashBecause your goals are the guiding compass to your campaigns, it’s crucial for you to define them clearly before you start. Whether you’re publishing a new post, running a new...

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