Contributors

Experience

Listen to This Art on the Wall

Today, according to Pollstar, Pitchfork is launching the inaugural edition of Midwinter, a three-day music event, at the Art Institute of Chicago.The artists, including Deerhunter, Kamasi Washington, Laurie Anderson, Perfume Genius and Oneohtrix Point Never, will perform throughout the museum.Some of the artists have "designed 'soundscapes,' unique music inspired by specific pieces in the Art Institute's collection," reports Pollstar. For instance, classical composer Nico Muhly's piece "takes inspiration from two Claude Monet paintings in the museum's 'iconic' Impressionist gallery, which...

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News

Mark Your Calendar for These Conferences

It's only February, and your calendar is probably already filling up. Here are two conferences you should add to your schedule.ArtsReach: The National Arts Marketing, Development & Ticketing Conference is coming to the Kimmel Center, NYU, in New York City on March 21-22. Pssst ... They've extended their 3-for-1 deal until February 27.If you go, be sure to catch Goldstar CEO Jim McCarthy moderating a panel on "The Life-Changing Power of Keeping It Real: How People Like Us Can (and Might...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending Feb. 10

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Be Everywhere Live Entertainment Fans Are

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Be Where the People Are (And the People Are on Mobile).Back in the 20th century, when someone wanted a ticket, they visited a box office (or called a phone bank) between certain hours. People went to where the tickets were, because that was the only option. And not just for tickets, but just about everything — clothes, toys, books —...

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Marketing

Inspirational Quotes From Successful Arts Entrepreneurs

"People crave and seek out great stories almost as much as food and water," writes Clifford Chi on HubSpot. Chi has compiled a list of 15 inspiring storytelling quotes from some of the world’s most insightful authors and filmmakers to help you channel your inner storyteller.We share four quotes below, then read the rest here:“The most amazing thing for me is that every single person who sees a movie, not necessarily one of my movies, brings a whole set...

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Marketing

What You Should Know About Instagram

Instagram has more than 1 billion active monthly users -- which is why it's such a great marketing platform.The above is just one of the 21 fascinating facts in AdRoll's infographic, which Laura Forer shares on MarketingProfs.Check out more of AdRoll's Instagram stats below for tips on how and when to post.Read More:Are You on Pace for a Record Season? Remember the “Good Old Days” of the Live Entertainment Business? Is Your Advertising Working for You?#mc_embed_signup{background:#fff; clear:left;...

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News

Goldstar and Eventbrite in the News

We’ve got some news that will help you reach a wider audience, and make it more convenient for them to catch your events. Goldstar's new partnership with Eventbrite lets you list your event on Goldstar and Eventbrite from one platform, and use mobile ticketing -- meaning no more will-call! “‘For events like ours that are new, you really can get your name out there and sell more tickets on Goldstar and Eventbrite,’ says Amber Fleming, event producer for Foodie Con...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Feb. 3

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Experience

Are You Really Watching the Super Bowl?

Super Bowl Sunday is here! The Los Angeles Rams will face off against the New England Patriots during Super Bowl LIII in Atlanta.Each year, football fans and non-fans alike look forward to the Super Bowl: the fierce competition, the incredible talent, the commercials, the halftime show -- and the list goes on.But how many of us really watch the game?Recent research from AdColony shows that we don't always have our eyes on the football field.Check out the infographic below,...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 27

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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