Contributors

Marketing

HP Strikes Gold: Selfies as Mementos

We all hope our patrons leave our productions and venues with good memories and maybe even a few good mementos. Well, HP scored big in these areas with millennials at this year's Panorama music festival in New York. According to Cherlynn Low at Engadget:"HP did two things right at the event this year. It gave people mementos -- whether it was a free bandana or a cool selfie video -- that they could share or take home from the...

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Social Media

Social Media Mistakes Your Theater Is Making

We're all trying to reach those nearly three billion social media users worldwide. But there are mistakes any arts marketer can make -- lurking at every click.From using jargon awkwardly to staying too quiet, MarketingProfs shares six social media actions to avoid to help ensure branding and business success. Check out the infographic below from CJG Digital Marketing:Got a comment or question? Join the conversation on Twitter or Facebook.Subscribe to the Selling Out mailing list.

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News

Arts Reach: 3-for-1 Special Deal

Mark your calendars for the Arts Reach National Arts Marketing, Development & Ticketing Conference at the Millennium Biltmore Hotel in Los Angeles October 17-18. Our own Goldstar CEO Jim McCarthy will be moderating a panel titled, Ouija Boards, Magic 8 Balls & More Ways to Tell if Your Marketing Is Working. “Ask again later” … is that what you get when trying to figure out if your latest marketing campaign boosted ticket sales? How about a new method, one...

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Marketing

Avoid Rabbit Holes, and More Writing Tips for Your Arts Organization

We've all been there: You're writing and get stuck trying to think of that next word or thought. This infographic posted on HubSpot from Enchanting Marketing shares 12 tips for cranking out quality copy:Got a comment or question? Join the conversation on Twitter or Facebook.Subscribe to the Selling Out mailing list.

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 18

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 11

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Experience

Live Music: The Secret to Living Longer?

We all know concerts can be a blast, but can they actually improve your health? Well, this week an interesting article landed in our inbox from Alex Frank of Music Instruments Center. It lays out the many, amazing benefits of music, and offers ways to maximize them. Of course, one big way is:"Go to a concert or festival. Before recordings, people went to concerts and festivals to hear their favorite music. But even after streamed music became popular, people...

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Marketing

Does Your Arts Organization Really Know Its Patrons?

A recent Story of Telling post asks, "When did you last spend time watching what your customers do?" Its point is that people's actions can speak louder than words.The post explains: "We tend to think of our customers as intentional, rational human beings -- which is why we spend a lot of our time marketing to their heads. We make and market better products and services by working harder to get a glimpse of their hearts."Jim expresses a similar...

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Marketing

Surprising Stats That Could Boost Your Business

According to Convince and Convert, four billion people will be online by 2020 -- which reinforces what Jim has written on this blog: Mobile gets you everyone.Below are a few more surprising statistics that confirm our need to be where the people are -- and you can read more stats at Convince and Convert."97 Percent of Adults Use Social Media 97 percent of online adults regularly visit social networks. Also according to Global Web Index, social media captures up to 30 percent of an...

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Marketing

People Want Experiences — Luckily, That’s What We’re Selling

We've written about it before, and the topic keeps popping up: Spending money on experiences makes us happier than buying stuff. Entrepreneur reporter John Rampton shares seven reasons why this is so, based on a 20-year study by Dr. Thomas Gilovich, a psychology professor at Cornell University.Below, we highlight a few key reasons why we prefer to spend our money on experiences over stuff: "Experiences define your purpose and passions. Your daily activities should be guided and influenced by your purpose...

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