Contributors

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 16

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Marketing

Before the Holidays Are Gone …

Before we know it, the holidays will have come and gone. So, before 2018 fades away, we've highlighted three essential seasonal marketing tips from Search Engine Journal. You can read more of their tips here: Holiday Discounts First If you offer a discount, make sure it is the first thing a visitor sees on your website.Keep in mind that the average visitor has a lot of holiday preparations to make, in a very short period of time.Immediately show people what they...

Read More

Marketing

When Lil Wayne Sets Supply and Demand

When Lil Wayne recently announced his I Ain’t Sh*t Without You Tour, he left out a few details -- including where the shows would take place, reported TicketNews. Lil Wayne left this decision up to his fans.Instead of choosing what cities to visit, Lil Wayne planned to let his fans vote for their city, and he would perform in the four cities with the most votes.When the votes came in this week, Houston, Atlanta, Washington, D.C. and Chicago scored the...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 9

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Social Media

Testimonials and More Tips to Improve Your Instagram Stories

We've heard the stats before: "Instagram has more than 400 million daily active users," reports Quick Sprout, adding, "One-third of the [Instagram] stories with the most views are uploaded by businesses."Not sure what an Instagram story is? Quick Sprout explains: "Unlike a traditional post, your Instagram story won’t flood the timelines of your followers. You can upload more than ten pictures or videos to your story, and it won’t hinder anyone’s experience. This isn’t the case with posts posted...

Read More

Marketing

The Perfect Gift for Your Organization = Email Revenue

Give yourself the gift of email revenue! That's the message from Bob Gaito's MarketingProfs post about holiday email marketing. Done right, holiday emails can improve your bottom line.Gaito writes, "This holiday season, put your best foot forward with an email strategy that optimizes engagement and revenue by delivering content that's relevant and personal to each customer."While you don't want to send too many emails, you do want to make sure you're giving your patrons what they want this holiday...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 2

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Marketing

Personalize Your Emails — Here’s Why

Personalizing your customers' emails is a winning strategy. Look at these stats posted on MarketingProfs from an infographic created by ActiveTrail:Nearly three-fourths of marketers report that targeted messages and personalization of emails improve customer engagement. Personalized emails have been shown to deliver six times higher transactional rates than non-personalized emails. Over 90% of consumers have purchased at least one product or service as a result of an email campaign.Check out all of the surprising email personalization statistics from...

Read More

Marketing

Pro Tip No. 3: Content Marketing With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif.Best Live Show She’s Ever Seen: “It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys’ performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance.”SO: What strategies does Goldstar use to get members excited about...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 25

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More


Sign Up for Emails

VIEW PAST ARTICLES