Audience-Oriented Rears Its Head Again

"Happy Fan," © 2008 Regina Folk Festival, used under a Creative Commons Attribution-NonCommercial license.

“Happy Fan,” © 2008 Regina Folk Festival, used under a Creative Commons Attribution-NonCommercial license.

Back in January, Jim commented on Dan Visconti’s article, “The Audience Is the Most Important Instrument”:

“I don’t even want to add much to it, except to say that there’s a term I use that matches the sentiment Dan expresses: audience-oriented. Everyone in the business of live entertainment and arts should be audience-oriented. I hate the word “pandering” because it implies that the person who refuses to “pander” could, if he or she just chose to, churn out some crap that everybody loved.

This is called contempt for your audience, and here’s a news flash, they sense that contempt. It doesn’t make them want to listen to you, support you or have a scintilla of interest in you. It’s also not true. Just try it sometime. Pander away, and see what happens. My prediction: crickets.”

Now, has written a two-part series for The Guardian on audience engagement. The first part details the traps we fall into, and part two offers solutions to our problems.

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