Are Free Samples the Secret to Selling Out?

“MOA Food Court,” © 2009 Michael Ocampo, used under a Creative Commons Attribution-ShareAlike license.

“MOA Food Court,” © 2009 Michael Ocampo, used under a Creative Commons Attribution-ShareAlike license.

It’s a familiar scenario: You’re in the food court when someone offers you a sample. Sometimes that sample is good enough to make you rethink your usual order and try what the new place has to offer. It works with lunch, why not with theater?

That’s the idea Ken Davenport has over on his blog, The Producer’s Prospective. He suggests getting your show out into the world via local news, street corners, cabaret nights, whatever it takes. And while your video on YouTube might be catchy, it’s not the same thing as a free sample. Head over to Davenport’s blog to read the full story.

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