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Pretending to be Hot

A couple weeks ago, I made the following point: “Without meaning to, I’d say our industry has made it pretty hard to buy live entertainment. Ticket buyers are generally confused, frustrated, suspicious and trepidatious.” That’s right. As a group, we put obstacles in the path of people who are just trying to give us money and attend our events. This sucks, but let’s stay positive for a moment and look at the beginning of my sentence:“Without meaning to …”Well … true...

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News

News & Noteworthy (Week of June 29)

A lot goes on in our world each week -- some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!“Philadelphia’s Tony Awards” Are Changing: The Barrymore Awards, otherwise known as “Philadelphia’s Tony Awards," are going gender-neutral, according to John Timpane for The Inquirer. Timpane explains, "Instead of a best actor and best actress, there will now be awards for best...

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News

Kids, Freedom & Huddled Masses

We wanted to share a few of the TEDxBroadway talks that came to mind, given the headlines we've all been watching over the last few weeks.In 2013, at TEDxBroadway's second annual event, a 75-year-old George Takei took to the stage to share his personal story about being sent to a Japanese-American internment camp with his family at the age of 5. The Takeis spent four long years in a camp located in the swamps of Arkansas -- and it's...

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Pricing

4 Ways to Do Discounting Right

No. 1: Know where to avoid discounting: It's simple, don't discount to your house list too much.Why is this? Because your house list is most likely made up of your full-price buyers. These are the people who are most likely to put a high value on what you do, even if they haven't bought yet.There's a principle to think about, and that is the best customers should want to give you more and get more from you. Price should...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 24

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Break Down What’s Important About Your Identity

The Story of Telling writes in a recent post: "When we get caught up competing, we get caught out playing catch up. It turns out you don’t need to compete when you know who you are."Jim echoed this message in his post, Even Lions Can’t Play Where the Gorillas Play: "So the first question to ask when developing a niche is this: What’s special about who we are? What’s interesting and unique about who we are? Some of what you are...

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Marketing

Get Your Events in Front of 9 Million Live-Entertainment-Lovin’ Fans

Want to learn a few tricks to market and sell your events quickly and easily? This week, Goldstar hosted a live demo of how to use the Audience Marketing Platform. If you missed the demo, or want to watch it again, here it is:In the demo, you'll see:How to submit a new event on Goldstar (01:57) How to add shared ticket inventory (08:46) How to subscribe to the Organizer Updates emails (16:44) How Boost can help raise awareness for...

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News

News & Noteworthy (Week of June 21)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Wake Up Call Music Festival Goes Global: W Hotels is taking its music festival series around the world this fall. Wake Up Call will travel to Hollywood, Barcelona and Bali, with a different lineup in each city. Isis Briones reports for...

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Marketing

Does Our Industry Make It Harder to Buy Tickets on Purpose?

Here's the thing about live entertainment: It's inconvenient.It's just a fact. A potential customer has to transport her actual human body to a place other than her own sofa at a time that she doesn't get to choose. That may sound stupid and obvious, but that's only because it IS obvious. The trouble is, when looking the same obvious thing square in the face every day for long enough, you stop seeing it. Like the park rangers at Mount...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 17

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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