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How We Can Help If You’re Postponing an Event

We know the COVID-19 epidemic is causing events to be postponed or canceled around the country, and we want to be as helpful as possible to you.  As of now, you have the option to postpone an event without even having a fixed future date set. You read that correctly. We’ve designed a way to help you keep your sales and your audience. When your event does set a new date or you have a suitable alternative event, we will...

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News

Whatever Happens, We’re Here to Help

As an industry, we’re facing a level of uncertainty over the next few months that doesn’t happen very often. It’s unsettling even for those of us who’ve been in the live entertainment and arts world for a while. But whatever happens, our goal is not just to help your organization and our industry get through this, but to emerge together as strong as possible, ready for the time when people can’t wait to get back out to shows, games and...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of March 8

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Brush Up on Improving Customer Experience

It's worth repeating. Jim once wrote: Good service is the best marketing money you’ll ever spend. So, it's no wonder we spend time and money trying to improve online user experience. Ad Age offers advice from experts for marketers "looking to leverage tech to improve their website’s UX and build strong customer loyalty." We share two tips below, and then read the rest here: "Design your website around your why. A website is a purposeful entry point for information and action. Understanding why you...

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News

Survey Says? Live Entertainment

We’d love your help with this survey. Wait, wait! Before you click the ‘x’ to close this up -- there’s something in it for you. Answer a 3-minute survey and be entered to win a $250 Amazon gift card. (We’ll pick a winner on March 16 and notify you by email.) But, more important, answer a few questions and, well, be part of making our industry the BEST for everyone. Take the Survey Thanks for your help!

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News

TEDxBroadway Seeks New Voices for 2020 Event

Each year, we spend thousands of hours collectively searching for interesting and unique speakers for TEDxBroadway. And, each year some of the speakers come by way of the New Voices program, which is now accepting online submissions. While we have a substantial network with which to work, we also wanted a way to welcome speakers with extraordinary ideas who might not be on our radar screen -- so their voices could be heard, too. And, you know what? People want to speak. Thousands of submissions have poured in online...

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Experience

Theaters Rethink Their Culture

We've written about theater etiquette here on Selling Out (You can see people’s biggest theater etiquette pet peeve here). It's something we all think about as people who market (and attend) live events. Last year, we covered what are known as relaxed performances, which don't frown as much on late arrivals, noise or movement. In his Guardian article, David Jays examines the rise of relaxed spaces where anything goes. Jays quotes performer and activist Jess Thom, who has Tourette syndrome: “These spaces can...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of March 1

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Celebrations Give Your Patrons a Reason to Go

A few years ago, we covered the Pokémon Go craze. We highlighted how businesses could get in on the excitement and five lessons for content strategy that the game could teach you. We've just learned, according to Shannon Liao at CNN Business, that Pokémon throws a celebration every year. February 27, 2020, was the annual celebration. Liao writes, "The company held various online events ... to engage with fans. One of them included asking fans to vote for their favorite creature...

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Experience

Sold Out? How to Reach More People

Jim has written about the benefits of streaming a live event, and we've highlighted NT Live, the broadcasting arm of the National Theatre. Here's some news from CNN Business about how virtual reality is changing the live music experience. Nathan Sing reports: "In the last few years, musicians have been able to stream concerts to virtual reality headsets ... " Sing writes, "As well as being able to watch from a position in the audience, users can view the concerts as if...

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