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Fresh Idea Friday: Kanya Balakrishna

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week, co-founder and president of The Future Project Kanya Balakrishna talks about how dreaming can be the way to transform our educational system and every student in it. The Future Project recruits, trains, and dispatches transformational leaders into high schools across the country. These leaders partner with teachers and community members to inspire and equip students to build passion-driven Future Projects in...

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News

STUCK Podcast: Answers to Real Workplace Questions

STUCK is a show about triumphing over common workplace dilemmas. If you know what it's like to have a problem at work without a clue what to do, listen in!Damian Bazadona, President of Situation, recently launched STUCK with the Founders of EQUALibrium Group, Katie Byrne and Rachelle Pereira. On the podcast, Damian and Rachelle weigh-in on real workplace questions that come directly from their audience. In the first season, Damian and Rachelle exchange their views on everything from creating...

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Bright Ideas

Put the Audience in Charge

It makes total sense, right? If you're trying to reach a certain demographic, why not ask for their input?Catherine Love reports for The Guardian about two theaters in York and Manchester that are going beyond just asking audience members to fill out surveys. They're recruiting them to help with programming decisions.Love writes, "For the last year or so, the [York] Theatre Royal has not only been asking its audience what they think of their shows -- it has invited...

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Pricing

Top Broadway Shows by revenue Per Seat — Week Ending April 14

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Stop It Now

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Pretending To Be Hot.A couple weeks ago, I made the following point: “Without meaning to, I’d say our industry has made it pretty hard to buy live entertainment. Ticket buyers are generally confused, frustrated, suspicious and trepidatious.” That’s right. As a group, we put obstacles in the path of people who are just trying to give us money and attend our events....

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News

TEDxBroadway Friday: Ron Simons

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week, four-time Tony Award-winning producer Ron Simons shares his work, telling stories that address homophobia, racism and more. His method: Tell a universal story through a unique lens. He challenges his audience to figure out what untold stories they want to share, and how these stories can help generations to come.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As...

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News

Not to Toot Our Own Horn, But …

At the Ticketing Business Awards, held April 9 in Manchester, England, Goldstar’s Matchmaker took top honors in the Insights and Analytics category. The Award recognizes the best integration or application of data analysis and insights to an entertainment ticketing challenge.What’s Matchmaker? Matchmaker is a technology that powers the event recommendations that show up in emails to our members. Matchmaker prioritizes the events each member is most likely to be interested in (based on their personal activity), making it easier for them to discover...

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News

First US City on Google Arts & Culture Is …

Kansas City.Laura Spencer reports for KCUR.com that Google Arts & Culture, the app and website, launched in 2011, but it previously launched digital projects focused on European cities. Now, Kansas City will be the first U.S. city to have its own place on the search engine's Arts & Culture platform.Spencer quotes project manager Jamie Burchfield: "So all in one place, you're going to see over 2,000 artworks and artifacts, over 40 online stories, all telling the history of...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending April 7

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Forget “Big Data”

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: "Customer Information" or License to Spam?Today’s marketer, including live entertainment marketers, put a lot of value on what they call “customer information.”Years ago, when we started Goldstar, this wasn’t the case. Very few people cared about “information” on its own. We were very early to the understanding that customer information had value, and in many ways, we’ve built our business...

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