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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Feb. 26

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

Should You Be Working With Social Media Influencers?

"Influencer" is quite the buzz word these days, but what exactly is an influencer? And more important, how can influencers help you sell tickets?If you've asked these questions, then this infographic from MarketingProfs will give you some clarity. It breaks down what makes someone an influencer and how you can use them in your marketing strategy:Got a comment or question? Join the conversation on Twitter or Facebook.

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Technology

Is Your Website Turning People Off?

When visitors and potential customers come to your website, do they feel welcome? According to SEMrush Blog writer Amanda Clark, it's important that they do. "When a guest arrives at your home page for the first time, he or she should feel like you’ve just been waiting for them to come -- like their visit is anticipated," she says.So how can you make sure that your website is putting out the digital welcome mat -- and not giving off...

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#TBT

#TBT: Why Ben & Jerry’s Doesn’t Sell Hardware

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Why Ben and Jerry’s Doesn’t Sell Hardware.We recently had a very interesting conversation with Greg Sandow about the future of classical music [December 2009].What didn’t come up was the fact that Greg is writing a book on the topic and has gathered a group of informal advisers to give him input as he goes along. It’s a very interesting group from a number of disciplines loosely organized around (but not...

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News

TEDxBroadway 2017 Speakers Announced: Tina Landau, Alton Fitzgerald White & More

On March 21, 2017, TEDxBroadway returns for its sixth year in a row. For the first five years, TEDxBroadway has focused on the question, 'What is the BEST Broadway Can Be?" And while making Broadway the best is still at the core of why we do this event, this year's TEDxBroadway will be more interactive for everybody involved.With this in mind, we're back with a new format and a new focus -- "Let's Talk." Because we all need to...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Feb. 20

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Think Outside the Industry: How the Girl Scouts Make Cookies an Event

I don't know about you, but my grocery store has an entire aisle dedicated to cookies. Every kind you can imagine, including near-perfect knock-offs of every Girl Scout cookie variety.But that doesn't stop me, and plenty of other people, from looking forward to buying Girl Scout cookies every year. What's their secret? How do they get millions of people to eagerly and happily shell out for something they could easily pick up at the store whenever they want? Two...

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Pricing

Which Concert or Show Had the Best Revenue Per Seat? (Week of Feb. 17)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: About Selling Out

Editor's Note: This week Goldstar celebrated its 15th anniversary. And we couldn't have done it without you. So thanks for being here. For everyone in the live entertainment business, we hope we make your daily grind a little easier and more fun. Here's to many more successful and exciting years! In honor of our anniversary, we're sharing Jim's first-ever Selling Out post, where he shared his thoughts on live entertainment.I’ve got this ticket framed and stuck on the wall...

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News

TEDxBroadway Speaker Spotlight: Jennifer Ashley Tepper (2016)

Jennifer Ashley Tepper delivered a TEDxBroadway talk last year about the importance of maintaining historic theaters for the sake of our industry and art form. We recently checked in with Jennifer to learn how the real estate landscape has changed over the past year. Here's what she had to say:"This week, Broadway gets the Hudson Theatre back. When Sunday in the Park with George plays its opening notes, it'll be the first time the Hudson has seen legitimate theater...

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