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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending April 2

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

Where Are Your Biggest Fans Hiding?

While it would be nice to have a strong presence on every social media platform -- who has the time?!It's just not possible to be everywhere, so naturally you want to be where your potential fans are. And where is that? This infographic from HubSpot offers some insight:Got a comment or question? Join the conversation on Twitter or Facebook.

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Pricing

Which Concert or Show Had the Best Revenue Per Seat This Week? (Week of March 31)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: Puritans and Cake Without Icing

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Puritans and Cake Without Icing.In any field of human endeavor, you will find people who like things stripped down to their essence, free of trappings and “pure.”The Puritans come to mind, for example.Their whole outlook on life was that the Church had become too much about religion and not enough about God. To them, you found God by stripping away everything else, including the incense, the ceremony and...

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Technology

Goldstar’s Wendi Lebow Speaks at NAMT Conference Today

Are you attending the NAMT (National Alliance for Musical Theatre) conference in Los Angeles today? If so, make sure you check out Goldstar's VP of Venue Relations Wendi Lebow's talk, "How I Learned to Stop Worrying and LOVE Mobile."Wendi will be talking about Goldstar's transition into a mobile-first company (and why it's so important) as well as sharing tips on how others can make the transition into mobile. As regular readers of this blog know, more and more people...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending March 26

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

What Really Works for Venues on Facebook

What's the best day to post? And at what time?The infographic below from YourOutreach shares the types of posts that get the most likes, shares and comments -- based on research from 1.38 million Facebook posts.Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

64 Affordable Marketing Tools Your Venue Needs

We've all heard of March Madness, but how about Marketing Madness?In order to avoid this type of madness, WordStream has shared a list of affordable and effective marketing tools to help boost your business. The infographic below was originally published on Hatchbuck.Got a comment or question? Join the conversation on Twitter or Facebook.

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News

Goldstar Is Celebrating 15 Years of #ShowLove!

For 15 years, Goldstar has been dedicated to one thing and one thing only -- live entertainment. We love it, and our goal has always been to help people discover great events, go out more and grow their own love of live entertainment.That’s why we’ve continually invested in ways to reach more audiences and sell more tickets. From mobile apps to new site features and partnerships, we’ve come a long way -- and we have so many more exciting developments...

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News

Highlights from TEDxBroadway 2017 (See What You Missed!)

Were you at TEDxBroadway yesterday? The new format (fewer speeches, more conversation) led to some amazing insights and participation from the audience. If you didn't have the privilege of being there, you can see some of the highlights from Twitter below:Got a comment or question? Join the conversation...

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