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Have You Heard the Buzz?

Every year, there’s an unmistakable buzz emanating from the loft at TEDxBroadway at New World Stages. It’s not a technical glitch or a sound issue. Nope, it’s the sound of TEDxBroadway Young Professionals and Students, who are enthusiastically chatting about what they're experiencing that day.We’re really proud of these programs. From the TEDxBroadway get-go we knew we wanted to have the widest variety of speakers on stage and the widest variety of audience members in attendance. Because, when you’re...

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News

An Unexpected Benefit of Theater

Let's get physical! Or, how about we go to a show?London Theatre reports: "A study has found that during theatre performances, theatregoers’ heart beats synchronise and beat at the same time, which has been shown to lead to people bonding more."This is just another reason why people should attend the theater -- and events, in general.You know the feeling ... you're in a crowd, overcome by the feeling of excitement by what's on stage! The study found that not...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 26

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Black Friday and Cyber Monday Are Now Global Phenomenons [Infographic]

Photo credit: Dai KE via Unsplash

Black Friday and Cyber Monday (that's today!) are well-loved shopping days in the U.S. But did you know they are now popular around the globe?According to MarketingProfs, "In Brazil, Google searches increased 65% over Black Friday weekend." This is just one fact from an infographic created by mail management company Citipost Mail.Check out the interesting stats below to learn how your company can make the most of these shopping holidays.Read More:Are you Really a Permission Marketer? Audience, It's...

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News

Goldstar Gives Back This Thanksgiving — and You Can, Too!

Most people see Thanksgiving as a time to spend in the company of people they care about, reflecting on the good things in their lives and, hopefully, a time for a little relaxation.That’s understandable. That might be you. Life can be stressful and rushed, with lots of different demands. Just getting the turkey and pie together and having the house in decent shape for guests can feel like a full-time job!But what if you could be another kind of...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 19

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Warren Buffett Says You May Need to Rethink Your Arts Marketing

Over on Inc.com, writer Ari Zoldan recently shared a piece of wisdom from Warren Buffett. While it certainly applies to all marketers, his example is particularly (and literally) relevant to those of us in the arts.His advice: "You can hold a rock concert and that's OK. You can hold a ballet and that's OK. But don't hold a rock concert and advertise it as a ballet." It's a good reminder that your marketing sets expectations for your event. Are you setting...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat This Week? (Week Ending Nov. 3)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: Preparing for a Zombie Invasion Makes Good Marketing

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Preparing for a Zombie Invasion Makes Good Marketing.I got a good comment from a person who said he’d like to hear more ways that someone can actually take word of what they’re doing out to the marketplace. The reason this is such a big question now [circa 2009] is that a) traditional marketing is expensive, and b) traditional marketing is ineffective. The worst of both worlds.Here’s an idea that I just had...

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Marketing

A Crazy Arts Marketing Idea: Focus on What You’re Selling

Marketing doesn't have to be sleazy. That's the message behind Stefanie Flaxman's recent post on Copyblogger. Flaxman writes that if you believe in your product/show/event, then you should make sure it has the great marketing strategy it deserves.It's a similar message Jim shared in his pair of posts: You Are Your Marketing, Part I and II. He writes: "Being your own marketing goes a lot deeper than just designing a cool product, service, show or whatever. It’s about building your...

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