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Pricing

Which Concert or Show Had the Best Revenue Per Seat This Week (Week of June 9)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: Avoid Extendinitis

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Avoid Extendinitis.This is a malady akin to Pretendinitis but unfortunate in its own way.Extendinitis is the phenomenon where producers of shows believe that people will get more excited and buy more tickets to their show if they believe that the run is short.Not when the run is actually short, but when you’re supposed to believe the run is short.Let’s try a little experiment.Tomorrow at noon, I’m going to stand on the conference...

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Experience

Live Music: The Secret to Living Longer?

We all know concerts can be a blast, but can they actually improve your health? Well, this week an interesting article landed in our inbox from Alex Frank of Music Instruments Center. It lays out the many, amazing benefits of music, and offers ways to maximize them. Of course, one big way is:"Go to a concert or festival. Before recordings, people went to concerts and festivals to hear their favorite music. But even after streamed music became popular, people...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 4

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Bright Ideas

How Far Would You Go to Make Your Fans Happy?

Would you build a pipeline for beer so your patrons don't have to wait an extra second for their pint?It may sound crazy, but The Local reports that a heavy metal festival in Germany is doing just that. "In anticipation of all the beer to be drunk, the fest is building its first ever beer pipeline to transport the average 400,000 litres of brew consumed each year to the concert grounds. And the pipeline system will be speedy enough for...

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Marketing

Does Your Arts Organization Really Know Its Patrons?

A recent Story of Telling post asks, "When did you last spend time watching what your customers do?" Its point is that people's actions can speak louder than words.The post explains: "We tend to think of our customers as intentional, rational human beings -- which is why we spend a lot of our time marketing to their heads. We make and market better products and services by working harder to get a glimpse of their hearts."Jim expresses a similar...

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#TBT

#TBT: Dr. No and the Courageous Deletions

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Dr. No and the Courageous Deletions.If I start a funky New Orleans-style jazz combo, that will be its name.But until then, it’s a management philosophy that I’ve recently rediscovered, and my experience leads me to think others could use Dr. No’s sage advice.Years ago, the first time I ever had a VP of Marketing job, I took over from a seasoned but very traditional consumer products marketing guy, who had been running...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 29

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

Your Fans Wish You’d Act Like This on Social Media

How would you describe your "voice" on social media? Are you sarcastic, witty, straight-forward?You might think your fans expect you to bring the comedy routine when it comes to crafting Facebook and Instagram posts, but research from Sprout Social suggests otherwise. More than anything, your fans want honesty and responsiveness on social. You can see the full results of the study here, and check out highlights below:Read More: The Secret to Attracting New Fans 4 Items Your...

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Pricing

Which Concert or Show Had the Best Revenue Per Seat This Week? (Week of May 26)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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