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First US City on Google Arts & Culture Is …

Kansas City.Laura Spencer reports for KCUR.com that Google Arts & Culture, the app and website, launched in 2011, but it previously launched digital projects focused on European cities. Now, Kansas City will be the first U.S. city to have its own place on the search engine's Arts & Culture platform.Spencer quotes project manager Jamie Burchfield: "So all in one place, you're going to see over 2,000 artworks and artifacts, over 40 online stories, all telling the history of...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending April 7

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Forget “Big Data”

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: "Customer Information" or License to Spam?Today’s marketer, including live entertainment marketers, put a lot of value on what they call “customer information.”Years ago, when we started Goldstar, this wasn’t the case. Very few people cared about “information” on its own. We were very early to the understanding that customer information had value, and in many ways, we’ve built our business...

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News

TEDxBroadway Friday: Benj Pasek & Justin Paul

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week, Oscar, Grammy, Tony and Golden Globe Award-winning songwriters Benj Pasek and Justin Paul talk about being composers in the age of Youtube. (They also perform a song from their then-upcoming show, Dear Evan Hansen.)TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets...

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Customer Service

How to Make 21st Century Customers Happy

Customer loyalty is harder to come by these days with so many brand choices via the internet.Chidike Samuelson writes for Entrepreneur: "Data by American Express has shown that nearly 60 percent of customers try a new brand or a company just to find better customer service. In fact, 89 percent of customers often swap to a company’s direct competitor after bad service."Customer service is more important than ever. Samuelson highlights four keys to satisfying today's customers.Photo Credit: "customer...

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News

A New Golden Age of Musical Theater

In a recent article, American Theatre writer Suzy Evans questions, A New Golden Age for the Broadway Musical?Evans points to an on-screen renaissance, via such films as The Greatest Showman and Mary Poppins Returns, and to the fact that "cast recordings for Hamilton and Dear Evan Hansen are hitting the Billboard Top 20, marking the first time in 54 years -- since Hello, Dolly! and Fiddler on the Roof-- that two stage-born albums were in the Top 20."Photo Credit: "Dear Evan Hansen"Evans adds:...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending March 31

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: You Know the “Rule of 7,” Right?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Do You Follow the Marketer's Rule of 7?The “Rule of 7” is the marketing theory that someone needs to see your product or ad seven times before they truly become aware of it. Of course, this rule goes way back to the 1930s (and maybe even earlier), so it doesn’t take into account changes in newspapers and TV, oh,...

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News

TEDxBroadway Friday: Daryl Roth

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week, Tony-winning producer Daryl Roth talks about theater as a catalyst for change.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Kevin Lyman’s TEDxBroadway TalkThe Show Love Podcast: RagtimeTEDxBroadway Friday: Laura Heywood

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Experience

To Be or Not To Be … Interactive

Pete Miller poses an interesting question on 2AMt blog: Do we need more theatre in which audiences take an active role?He starts the discussion by dividing theater into two categories.He explains that the first category is “Sit-down-and-shut-up” theatre, "meaning theatrical productions in which the audience is fundamentally expected to watch attentively but take no action that might disrupt the flow of performances or distract other audience members."Photo Credit: Eunice Lituañas via UnsplashThe second is “Don’t-just-sit-there-do-something” theatre, "meaning theatrical...

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