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Olympics Show Us the Value of Sharing Your “Heart” With Your Patrons

Will you be watching the opening ceremonies of the Olympics on Friday? They'll be kicking off two weeks of skating, skiing, sledding and all other sorts of incredible athleticism.And while the games might seem removed from live entertainment (since anyone outside of PyeongChang will be watching on TV or streaming), they still have quite a bit in common with what we do.Convince and Convert recently shared their predictions for the 2018 games, including low TV viewership and unfortunate advertising...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Feb. 4

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Your Guide to 2018 Mobile Marketing Trends

By now, we're all pretty familiar with the fact that mobile is essential for any arts organization.Jim has written about the importance of mobile many times on this site -- Mobile Gets You Everyone and Be Where the People Are, to name just two posts.So ... how's your mobile strategy for the new year?MarketingProfs shared this infographic below by Filmora, which highlights 2018 stats and tips to help you keep up with the latest mobile trends:Read More: Beyond the...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat? (Week Ending Feb. 2)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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News

Children of a Lesser God’s Joshua Jackson, Lauren Ridloff & More Complete TEDxBroadway Lineup

The complete lineup has been announced for TEDxBroadway, the one-day event exclusively dedicated to asking, “What’s the Best Broadway Can Be?”The 7th annual TEDxBroadway will once again showcase a wide variety of experts from an even wider variety of backgrounds, industries and perspectives. Each talk is curated by TEDxBroadway organizers to create one-of-a-kind narratives, drive important conversations, and inspire all who have a stake in the future of Broadway.TEDxBroadway 2018 will be held Tuesday, February 27 at New World...

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Marketing

Boost Brings 250% (Or More!) Increase in Awareness & Ticket Sales

How is Boost helping your fellow live event marketers?Since Goldstar launched Boost this past fall, hundreds of our partners (1,145 to be exact) have used it to increase awareness for their events and further their reach with the Goldstar audience.(Not familiar with Boost? It puts your event into additional emails and bumps up your placement in emails. Learn more here.)Now that Boost has been around for a few months, you can see some of the great results live entertainment...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 28

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

Jim Joseph at TEDxBroadway 2018 — Beyond the Bio

Before we meet up at New World Stages on Tuesday, February 27 for TEDxBroadway (get your tickets here!), we wanted to take you beyond the bio to meet this year’s speakers. Meet Jim Joseph:He's the Theatre Manager at the Samuel J. Friedman Theatre, the Broadway home of Manhattan Theatre Club.We asked Jim …Q: What’s your favorite TED talk? A: "Thomas Schumacher’s 'Embracing All Audiences' from the first TEDxBroadway"Q: Who has inspired you the most? A: “My father -- he led a life of...

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#TBT

#FBF: TV Is an Excellent Way to Market Your Live Show

Happy #FBF! Here’s an oldie-but-goodie post from Jim: TV Is an Excellent Way to Market Your Live Show. [Editor’s Note: This post is from 2009.]No, I’m not talking about TV advertising.I’m talking about something like what This American Life does. It started as a radio show, of course, and became a TV show, a podcast and a bunch of other things.But I wouldn’t be surprised if it’s most successful form is as a live show. Other NPR favorites like Wait...

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Marketing

Which Marketing Platform Checks All the Boxes?

As you put the finishing touches on your 2018 marketing plans, we thought it’d be helpful to play a comparison game.We know you want to make the most of your budget, and ensure you’re spending money on campaigns that’ll raise awareness for your events and lead to ticket sales.So take a look at our fun little breakdown of how Goldstar's Boost -- a marketing tool that puts your event into additional Goldstar emails and bumps up your placement in emails...

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