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Putting on My Producer’s Hat

It’s that time again when I get to wear my producer’s hat. Once a year, I gather an extraordinary group of talent to put on an event at New World Stages in New York City. And, like every producer out there, I stress about the quality of the event, the effectiveness of the marketing, reaching an audience and, yes, reading the reviews.For me, producing TEDxBroadway is a vital part of my job as CEO of Goldstar because our goal...

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#TBT

#TBT: All Cake, No File, All Good

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: All Cake, No File, All Good.This post started in my mind as simply an appreciation for an event being produced by the Actors' Gang in Los Angeles called All Cake, No File [circa 2009].It’s a combination of a cooking show and a tribute to Johnny Cash, which is pretty cool for reasons that if you really understand the live entertainment business today, you’ll understand.But the more I thought...

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News

TEDxBroadway 2017 Announces Complete List of Speakers

The sixth annual TEDxBroadway returns to New World Stages in New York City on Tuesday, March 21, 2017, with a wide variety of speakers taking the stage.“Our new focus of the day for 2017 is - ‘Let’s Talk,’” says Jim McCarthy, CEO of Goldstar. “We’ll always be dedicated to the central question we asked the first five years, ‘What is the BEST Broadway Can Be?’ but now we really want everyone present to speak up and really engage in...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending March 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

This Is What Fans Want to See in Your Videos [Infographic]

If you're a regular reader of this blog, you know that video is HUGE. (And if you're not a regular reader, you should check this out.)But knowing that you should be creating videos and knowing what should be in those videos are two different things. For a little guidance, check out this infographic from Hubspot.com:Got a comment or question? Join the conversation on Twitter or Facebook.

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Pricing

Which Concert or Show Had the Best Revenue Per Seat? (Week of March 3)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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News

National Arts Marketing, Development & Ticketing Conference — Special Offer!

It's the two-week countdown to the upcoming Arts Reach National Arts Marketing, Development & Ticketing Conference in New York City, March 16-18.Take advantage of their special offer -- a $180 registration discount, plus you can bring two colleagues for free (3-for-1) if you register by March 8. And, each additional delegate is just $159.This conference will be especially significant, given its overall theme: "Coming Together, Setting the Course for Audience and Donor Growth."The National Arts Marketing, Development and Ticketing...

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#TBT

#TBT: The Album is Dead. Long Live the Album

Happy #TBT. In light of the fact U2 is going to tour 1987's The Joshua Tree in honor of the album's 30th anniversary, we thought we'd share this oldie-but-goodie post from Jim: The Album is Dead. Long Live the Album.The album is dead.I agree with many observers who say that the future of a collection of songs packaged up as a single commercial product pressed onto plastic or even encoded into MP3s with the expectations of significant sales is a thing...

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News

Get to Know TEDxBroadway 2017 Speaker Alton Fitzgerald White

Editor’s note: Before we kick off our new theme, "Let's Talk," on March 21, we’re asking our TEDxBroadway 2017 speakers to tell us a little more about themselves.Alton Fitzgerald White is a singer, actor and dancer who broke Broadway records with 4,308 performances as King Mufasa in The Lion King. He's looking forward to the release of his upcoming book, tentatively titled PRIDE: My Journey From the Projects to the Pride-lands -- Mastering the Challenge of Daily Performance.What was...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Feb. 26

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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