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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 2

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Sometimes the Most Obvious Thing Is the Most Important Thing

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Programming Decisions Should Be Reconsidered Every Couple Centuries.A lot of discussions occur about how to save classical music institutions, but I think the one that is so obvious that it almost avoids being discussed at all is content. This article makes the point that there are a handful of “Great Men,” as the author calls them, whose music...

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Marketing

Personalize Your Emails — Here’s Why

Personalizing your customers' emails is a winning strategy. Look at these stats posted on MarketingProfs from an infographic created by ActiveTrail:Nearly three-fourths of marketers report that targeted messages and personalization of emails improve customer engagement. Personalized emails have been shown to deliver six times higher transactional rates than non-personalized emails. Over 90% of consumers have purchased at least one product or service as a result of an email campaign.Check out all of the surprising email personalization statistics from...

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Marketing

Do You Know How Big Your Audience Really Is?

Do you know how large your Goldstar audience is?A quick check of your analytics charts in the Audience Marketing Platform will give you that information -- your overall reach, email inclusions, pageviews, engaged audience and more. To see your emails and pageviews, for example, just click on “See All Analytics” next to the event you want to look at and then select the “Impressions” tab.The Impressions chart measures the event’s number of email inclusions and pageviews. Here’s an example:The blue...

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Marketing

Pro Tip No. 3: Content Marketing With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif.Best Live Show She’s Ever Seen: “It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys’ performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance.”SO: What strategies does Goldstar use to get members excited about...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 25

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

#MondayMotivation

#MondayMotivation: We Sing Along Because We Care

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Great Thing About a Live Event Is It Includes You.I had fun reading this article, in which the author complains about her recent trip to an Elton John concert. The problem was that people were singing along to Elton’s songs so much that she couldn’t even hear Elton sing.I sympathize, kinda.But not really. Because the last thing...

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Marketing

A Good Reason to Go See a Show Live

"The Album Is in Deep Trouble" exclaims the title of a recent Rolling Stone article. Author Tim Ingham reports that "sales are plummeting, and the music industry is returning to the era of track-led consumption."Jim tackles this topic in his post, The Album Is Dead. Long Live the Album, in which he also discusses why performing an album at a concert is a great idea: "It brings a coherence and a total experience to a musical performance.And while the album...

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Uncategorized

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 18

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#Monday Motivation: They Replaced It With a Far More Rockin’ One

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Dull Is Dangerous, Sharp Is Safe.Back in the days when I trained teenagers to cut bagels for living, we had an expression about knives: Dull is dangerous, sharp is safe. Basically, what that means is that a knife that isn’t properly sharpened has a tendency to snag or to cut a person’s hand in a way that’s much...

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