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#TBT

#TBT: 3 Ways You’re Wrong About Live Entertainment, Part I

Happy #TBT! Here’s an oldie-but-goodie post from Jim: 3 Ways You’re Wrong About Live Entertainment, Part I.Personally, you may not be wrong about all three or any of these things, but collectively, these are some of the most widely held misconceptions about the live entertainment business, and it’s time to set the record straight.Below, I’ll dismiss one of these vicious misconceptions and give you the real story, so as to help you avoid tragic perdition on your otherwise uninterrupted path...

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Experience

Think (A Bit) Outside the Industry: Disney’s New Hotel Raises the Bar on Immersive Entertainment

So, technically Disney would fall into the live entertainment realm (and so this isn't quite a "Think Outside the Industry"), but its new hotel is still worth talking about, given the way it's merging hospitality with immersive entertainment.Disney is no stranger to themed resorts and already pays meticulous attention to detail to create immersive experiences, but its new Star Wars hotel is on a whole other level.As PSFK reports, "Each guest will be given their very own storyline to...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 30

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

Social Media Mistakes Your Theater Is Making

We're all trying to reach those nearly three billion social media users worldwide. But there are mistakes any arts marketer can make -- lurking at every click.From using jargon awkwardly to staying too quiet, MarketingProfs shares six social media actions to avoid to help ensure branding and business success. Check out the infographic below from CJG Digital Marketing:Got a comment or question? Join the conversation on Twitter or Facebook.Subscribe to the Selling Out mailing list.

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Pricing

Which Concert or Show Has the Best Revenue Per Seat This Week? (Week of July 28)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: Are You Really a Permission Marketer?

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Are You Really a Permission Marketer?Today, I'd like to introduce you to the High Priest of how to “earn” the loyalty of potential customers versus trying to “own” them.(BTW, during this whole discussion of “owning” customers, all I can hear in my head is Lesley Gore singing “You Don’t Own Me.” Or the Blow Monkeys, if you prefer.)And with no further ado, the man’s name is Seth Godin. Way back in 1999,...

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News

Arts Reach: 3-for-1 Special Deal

Mark your calendars for the Arts Reach National Arts Marketing, Development & Ticketing Conference at the Millennium Biltmore Hotel in Los Angeles October 17-18. Our own Goldstar CEO Jim McCarthy will be moderating a panel titled, Ouija Boards, Magic 8 Balls & More Ways to Tell if Your Marketing Is Working. “Ask again later” … is that what you get when trying to figure out if your latest marketing campaign boosted ticket sales? How about a new method, one...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 23

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

TEDxBroadway 2017: Lance Weiler on Using White Space to Ignite Imagination

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Lance Weiler, a storyteller, entrepreneur and thought leader. An alumni of the Sundance Screenwriting Lab, he is recognized as a pioneer because of the way he mixes storytelling...

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Marketing

People Aren’t Reading Your Marketing Emails (But This Will Help)

While it seems like people's attention spans are reaching Dory from Finding Nemo levels when it comes to any sort of advertising or marketing, there is one area where the average person still devotes a fair bit of time: email.However, not all emails receive the same amount of attention. That's why HubSpot recently shared advice to get your emails past the "quick skim and delete" hurdle and into the "read and click" arena:Got a comment or question? Join the...

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