Archives

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 3

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Marketing

Video Marketing: Your Questions Answered

We've covered video marketing on Selling Out before -- especially how important it is nowadays.According to the infographic below posted on MarketingProfs, "97% of marketers say video has helped increase user understanding of their product or service, and 81% of consumers say they were convinced to buy a product or service after watching a brand's video."Take a look and review other helpful tips you can use:#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }/* Add your own MailChimp form style overrides in your...

Read More

Bright Ideas

TEDxBroadway Summer Playlist

What are you doing this summer? Wait. Before you answer that, watch these talks. Turns out, what you do in the summer could actually have a much bigger impact on you year-round.For example, we loved this talk by TEDxBroadway 2016 alum, Wesley Whatley:He took us down to the campfire, where he strums the guitar and invites us to sing along. Whatley is part of the team that produces America's largest Independence Day celebration -- Macy's 4th of July Fireworks....

Read More

News

News & Noteworthy (Week of May 31)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Broadway's Best Attended Season in History: Ryan McPhee reported for Playbill that "the Great White Way took in $1.7 billion in the past year, making the 2017–2018 season the highest-grossing in Broadway history. ... The season was also the best attended,...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 27

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Social Media

The Perfect Time to Post on Social Media

Timing is everything, and when it comes to social media, there are better days and times to post on Facebook, Instagram and Twitter.MarketingProfs posted the infographic below, revealing time-based social media posting tips from data compiled by Unmetric, a social media analytics platform.Some of the helpful tips include:"•Instagram user activity peaks at 3-4 AM (Eastern U.S.) on Sundays (because of global interactions, yet Instagram posts on Tuesdays received the best engagement).• Facebook's sweet spot for engagement is on Thursdays,...

Read More

Marketing

What Kinds of Stories Are Your Patrons Hungry For?

Last week we featured an article highlighting more diversity on local stages. This week, we're spotlighting Diep Tran's American Theatre article about plays about teenage girls, which are currently playing or scheduled for later in the year.Tran writes, "These three plays making a splash around the country [Dance Nation, The Wolves, School Girls] is enough to give the American theatre a much-needed burst of estrogen."Tran continues: "If I can leave plays like Dance Nation, The Wolves, and School Girls...

Read More

News

News & Noteworthy (Week of May 24)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Who's Funding "Highbrow" Arts? Mike Scutari reports for Inside Philanthropy that, "While the tech monied classes may be cool to the arts, other Bay Area funders have been stepping up over the past few years." He cites The Koret Foundation; the William...

Read More

#WednesdayWisdom

#WednesdayWisdom: It’s Your Job to Make Your Patrons’ Problems Your Problems

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Everything’s easy when it’s not your problem.Imagine you’re heading to the airport. It’s going to be a long line to check-in, a long wait at the gate, and a long, crowded flight. Not only that, but at the end of that flight is a connection … and then another wait at the gate, another long crowded flight. And...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 20

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

2 of 1941234...Last »

Sign Up for Emails

VIEW PAST ARTICLES