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Innovation

A Cultural Force That’s Bigger Than You Think

Perry Farrell (of Jane's Addiction fame) is developing an immersive, EDM-based musical in Vegas. In addition to being a magnet for more hashtags than a NASCAR has ads (I count Vegas, musical, EDM and immersive), it's also pretty intriguing. I'd go.Keep an eye on this! The evolution and maturity of EDM (electronic dance music) as a cultural force is going to have a big impact on the world of the near future. Just as rock 'n' roll and later...

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News

“Frozen” Songwriter’s On Fire at TedxBroadway 2014

TEDxBroadway 2014 speaker Bobby Lopez is on fire right now! And, ironically, it’s all because of Frozen.Not only is his song “Let It Go” sweeping the nation, but the show is now destined to appear on Broadway. He must feel like Pacino in The Godfather, Part III, where as soon as his work leaves Broadway, “they keep pulling him back in!” In this case, though, it’s a very good thing!I’ve been privy to his thoughts about his TEDxBroadway talk,...

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P&L

Think Twice Before You Complain About Sales

This infographic about music sales in 2013 is designed to entertain you, but I think it needs a headline. I'll give it one now:Recorded Music Sales Shrink Again.Let's give it a subhed or two:Even Most Popular Albums Sell Relatively Few Copies. Digital Formats No Longer Growing in Sales.Remember this whenever you start feeling a little whine coming on because you're in the live entertainment business.

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Experience

The Real Battle is Getting People Out More

Stephen Wood is the executive director of the Stephen Joseph Theatre in the UK and though he likes the National Theatre’s NT Live broadcasts of some of its theater productions, he wants to make sure they're not a "substitute" for actually going to the theater.We cover this topic a lot. As a rule, increasing the ability for people to get access to something makes them "consume" more of it and think about it more. The bigger worry by far, as...

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Innovation

No Breakthroughs Without Risks and Failures

London seems to be leading the way in shows that very actively engage all five senses. First, there was the fireworks show, and now there are the BitterSuite symphonies.It's a classical concert that makes you smell, touch and taste things as part of the program. Lindsey Winship of The Guardian (UK) describes it like this: "The audience were blindfolded and fed different sensory experiences in parallel with the music: fizzy pop and cola bottles for the effervescent second movement...

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Bright Ideas

“Nonprofit” Doesn’t Mean You Have to Be a Financial Wreck

I would simply like to call your attention to this very strong piece, titled "Is Your Nonprofit Theater Headed for its Final Curtain Call?" by Allan Vella of Atlanta’s Fox Theatre, that, despite the dire title, is not so much about an organization facing its “final curtain” as it is about some very practical, sound and concrete tips for running a nonprofit arts organization.But before I give way, I’d like to say, Allan, that I’m going to flatter myself...

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Experience

Is Accessibilty Everything?

I’m old enough to sympathize with and enjoy the somewhat grumpy premise of this piece by Wendy Earle about how technology designed to help people understand and enjoy museums is actually ruining the experience.But when it comes down to it, I can’t buy it. Museums full of “dingy display cabinets … displayed with very few labels” may appeal to a purist or an expert or a super enthusiast, but not to a broader group.Some people would say that’s fine,...

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Technology

Onstage Technology Can Do More Than Just Raise the Dead

I love the fact that the technology being used to put realistic animations of deceased stars like Tupac and Sinatra onstage is based on an invention from the 19th century!This isn’t exactly new news. The Tupac thing first happened a couple years ago now, and it has not really progressed a lot since then. The market for bringing back the dead is bigger today than the technology can handle, but that won’t always be the case. We’ll be able...

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Marketing

Three Ways to Look at Tourists Dominating Broadway Sales

Theatremania calls it “well over half," but a more accurate characterization is two-thirds of tickets sold to Broadway shows are to people who are not from New York. How should Broadway think about this?• It’s a problem. The home market is huge and full of theater consumers. Local customers are cheaper to reach and easier to get to repeat. Being more successful with them would mean a more reliable and profitable baseline for the Broadway theater ecosystem.• It’s a...

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Pricing

Consumers Getting Wise to Primary-Secondary Market Shenanigans

A man in New Jersey who bought some pretty expensive tickets to the Super Bowl is suing the NFL for not releasing more tickets to be sold to the general public.His claim is that, according to New Jersey law, at least five percent of tickets must be available for regular people to buy.I don’t know anything about the merits of his case, but it shows that consumers are getting savvy to the idea that the primary market sellers (in...

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