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Marketing

Gateway Drugs and the Theater

This article from The New York Times talks about the new play Bronx Bombers, which is about the New York Yankees and their long, glorious history. Much of the talk when it comes to this kind of thing is that it can be used to get people who would not otherwise go to a play to go to a play. In effect, it can be used as a gateway drug to other, “harder” stuff.If it’s used as “bait” before...

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Experience

Ready for a Cold Weather Super Bowl?

Read up about how MetLife Stadium in New Jersey is getting ready for this year’s Super Bowl. Every few years, the NFL skips the balmy climates of places like Miami, Tampa, New Orleans and San Diego to hold a Super Bowl somewhere potentially chilly.This game, however, is the first Super Bowl in a cold winter climate and an outdoor stadium.* Indianapolis, Detroit and Minneapolis have all hosted, but their stadiums are all climate-controlled domes. MetLife is a great big...

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News

“Frozen” Songwriter Tapped for Disney Musical About Himself?

TEDxBroadway 2014 speaker Bobby Lopez writing the score for a Disney musical about a guy named Bob? I’m in.I’ll have to ask Bobby if this is going to be autobiographical.

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Marketing

Go Really Big When Reinventing Yourself

Check out the story by Venues Today about the reopening of The Forum in Inglewood. When AEG built the Staples Center for the Lakers, Clippers and Kings, it took the (formerly) Fabulous Forum off the A-list of venues, but Madison Square Garden just placed a $100-million bet that it can bring it back.I’m going to ask my pilot to overfly Inglewood on my return to L.A. later this week, so I can see the largest vinyl record ever built...

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Experience

Pick a Venue, Make a Statement

Site-specific performances aren't common, but they happen. This is the first site-specific performance I've heard of where the site and the content have such a powerful connection.The show itself, The Death of Bessie Smith, is about a segregation-era hospital and the death of the famous blues singer of the title, but the hospital where it’s happening is on the verge of closure. The content of the play takes on social issues that in some ways resemble the issues raised by...

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P&L

The Secret of the Highest-Grossing Show of 2013

Ken Davenport points out on his blog, The Producer's Perspective, that the highest-grossing Broadway show of 2013 was not The Book of Mormon, or Kinky Boots or any of the sexy young things of recent fame, but Disney’s good old, 16-year-old The Lion King.How is it done? According to Ken, "All this proves the ol’ axiom, that the secret to a long running, super high grossing show is to make your show the star."

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News

Your Daily Reminder That Live Entertainment is Dead…

Yep. Dead as Dickens, at $375 a ticket to sit on a lawn and see a headliner whose last hit is from 2003. Coachella is a stone cold sellout.

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Marketing

Piggyback on Someone Else’s Publicity

Tonight, Mary Poppins Sing-A-Long opens at Hollywood’s El Capitan for an 11-day run, and just for tonight only, Richard Sherman, one of the composers of the 1964 film’s magical score, including the Oscar-winning song “Chim Chim Cher-ee" and “Supercalifragilisticexpialidocious," will be a special guest.You’d never have known it, but the making of this classic family favorite, starring Dick Van Dyke and Julie Andrews (who won an Oscar for her role), wasn’t easy. It took Mr. Disney 20 years to persuade...

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Marketing

Everything Is Marketing, Including Start Times

Check out this article about the change in start times on different kinds of shows. Here’s a key quote:“Empires rose and empires fell, but if there was one thing the world could depend on, it was the 8 p.m. curtain time for theater, opera, and classical music performances. That, however, was back in the 20th century.In the 21st century, if you don't check daily listings, you may be late for Act One. Though the Philadelphia Orchestra holds steady with...

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Experience

Don’t Tell Me You’re Not Doing This for an Audience

Because if that were true, you’d do it at home or in a closed studio.Dan Visconti, whom I’ve never met, has written a piece that, if I were an expert in classical music, I might have written. It’s called “The Audience Is the Most Important Instrument," and you should read the whole thing.I don’t even want to add much to it, except to say that there’s a term I use that matches the sentiment Dan expresses: audience-oriented. Everyone in...

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