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The Opposite of Subliminal Advertising…

Also, a great illustration of the power of a live experience! Could this (in a modified and probably less terrifying and destructive form) be used by a live entertainment/arts vendor?

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Pricing

A Quick History of Prices of Live Entertainment

A quick history of the last 20 years or so of prices for live entertainment:At first, prices were relatively low. In my opinion, we had just turned the corner into what many think of as an Experience Economy, and so the value that people placed on live experiences began to rise.Shortly thereafter, consumers’ expectations of what a live experience could be followed the new prices upward, which also drove costs upward, which drove ticket prices upward.In concerts and sports,...

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News

What Does Success Mean to You?

It’s only a slight exaggeration to say that all of Silicon Valley is currently devoted to creating a hit app that gets huge overnight, develops a worldwide presence and becomes incredibly valuable. The truth is that it’s probably only 80%.That’s the subtext of what “success” means in that ecosystem right now for many people and in the zeitgeist of the place.And yet, Vietnamese game developer Dong Nguyen doesn’t define success this way. How do I know that? Because he...

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Pricing

What Happens When Prices Plummet?

Prince is on a tear.He’s dropped his lawsuit against about 20 of his fans who he accused of selling bootlegged recordings, and now he’s talking about doing shows for $10 a ticket.He’s still a major draw, though it would appear his hit-making days are behind him. He’s richer than astronauts and first-name famous. Not only that, but he’s got artistic and popular cred in abundance.That means Prince does whatever he does because he feels like it, because it meets...

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Selling Out With

Selling Out With Engelbert Humperdinck

You might recognize his name from his biggest hits, “Release Me” and “Quando, Quando, Quando,” or the platinum-selling "Lesbian Seagull" from Beavis and Butt-Head Do America. The man who assumed the name of the Austrian composer who wrote "Hansel & Gretel" is now 47 years deep into a career that’s seen more than 150 million records sold worldwide and a No. 1 spot that stopped the Beatles from having their 13th No. 1 in England. He’s also scored four...

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News

How to Keep the Live Entertainment Industry Healthy

I loved Natasha, Pierre and the Great Comet of 1812. I saw it when it was in the meatpacking district across the street from the Standard Hotel and still included dinner, but I think it’s been just as well received in Midtown Manhattan, where it is today.So I was excited to hear that the show is launching a Kickstarter campaign to develop a film version. I was skeptical at first, thinking of it as a movie version, because the...

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Marketing

Was “Crazy” Promotion Worth it?

A Houston furniture store launched a promotion before the Super Bowl where if you bought $6,000 or more in furniture during the promotion and the Seattle Seahawks won, you’d get a full refund on that purchase.Seven million dollars in furniture purchases later, the Seahawks did win, and Gallery Furniture is on the hook for the refunds. The CEO says he’s “thrilled” with this outcome, because the media -- national and local -- have made a huge fuss about the...

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Marketing

Olympic Pretendinitis?

Anecdotally, in the early days of the Olympics, I'm seeing empty seats in Sochi as I watch, and others are pointing out the same.Somehow, the BBC is reporting a sales figure of 70% sold overall for the tickets at these games as of two weeks before the start. This compares to the 97% figure that they reported for past games in London and Vancouver at the same point. It’s a tough comparison, because London and Vancouver would have had...

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Bright Ideas

Adopt This Motto: Not More of the Same

On his blog dedicated to audience building, Matt Lehrman offers a helpful motto for nonprofits (that could be adopted by anyone in the live entertainment industry), which he hopes will lead to positive results 10 years down the road.He suggests carving out as little as 1 percent of your organization’s budget to create a “Not More of the Same” task force to advance your organization’s mission in some creative way --  guided by the principle that their responsibility is...

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News

Free, But At What Price?

Should MoMA's Abby Aldrich Rockefeller Sculpture Garden be open to the public free of charge? (It's now the price of museum admission: $25.) That's the question New York's Museum of Modern Art is mulling over, to the dismay of some and approval of others.Landscape architect Michael R. Van Valkenburgh says what makes the garden great is its "cloistered isolation." And yet another landscape architect, Ken Smith, says, “It probably would bring in people to the museum who might not...

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