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Bright Ideas

What’s the Use of a Paper Ticket?

I really enjoyed this piece, written by Matthew Lew, about the redesign of paper tickets for shows. In it, Matthew suggests some very smart and interesting ways that Ticketmaster specifically can improve the look and usefulness of the paper tickets that it prints.In our hearts, we know the paper ticket is doomed. Print-at-Home tickets are a temporary solution that in a few years will seem as quaint as paper tickets themselves. You already get tickets on your phone in...

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News

Happy Holidays: A Few of Our Favorite Posts

Our countdown to Christmas has begun! We’d like to wish everyone a happy and safe holiday. This will be our last post until Monday, but we’d like to highlight a few of our favorite Selling Out posts since our launch.We’d also like to say thanks for being a part of the Selling Out community.Enjoy!• Hubbard Street Dance Takes It to the Streets to Grow: We spotted this piece in the Washington Post about a dance company whose sense of...

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Half-Bakery

The NFL Gets It Backward

It started as a bad idea and, over the course of a generation, it didn’t age well.I’m talking about the Federal Communications Commission’s Blackout Rule, which was implemented in 1973 for the National Football League. It says a lot of things, but to sum them up if a team doesn’t sell out its stadium by 72 hours from game time, broadcasters in the local market can’t see the game.Why? To improve ticket sales, of course.I could be wrong, but...

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News

And the Goldstar National Nutcracker Award Winner Is …

I’m happy to announce that the winner of the 7th Annual Goldstar National Nutcracker Award is The Hot Chocolate Nutcracker, by Debbie Allen Productions, performed at Royce Hall at UCLA.This is the second time Debbie Allen’s troupe has won. Theirs is a “modern spin” on the traditional performance with lots of talented young performers. When the troupe won back in 2010, I got a behind-the-scenes tour of the school and studio, and that was a lot of fun. They...

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Fans

“The Hobbit” Offers Fans a Way to Love Them Even More

One of the most powerful things you can do in many cases is to charge more. If you've got any kind of audience at all, part of that audience likes you and is willing to pay you more if you have something more that you can offer them.This ticket package to the movie The Hobbit may or may not be a huge success, but given the size and passion of its worldwide audience, there's almost certainly a market that...

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News

Will “Spider-Man” Be Better in an Arena?

This story says there's a good chance that Spider-Man: Turn Off the Dark will go on an arena tour at some point in the future. We already know that the Broadway run is closing and that plans are in the works, and have been for some time, to develop a sit-down performance in Las Vegas. But news about an arena tour is new.I have two concerns about this, but I don't really know anything about what's planned for the...

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Innovation

Dull Is Dangerous, Sharp Is Safe

Back in the days when I trained teenagers to cut bagels for living, we had an expression about knives: Dull is dangerous, sharp is safe. Basically, what that means is that a knife that isn't properly sharpened has a tendency to snag or to cut a person's hand in a way that's much worse than a sharp blade.I really enjoyed reading Isaac Butler's piece about the supposedly safe course pursued by some venues in programming familiar material in their...

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Bright Ideas

TEDxBroadway Young Professionals Program

As some of you know, I'm one of the organizers and the onstage host of TEDxBroadway.We're expecting another sold-out version of this event on February 24, 2014, and to make sure that we're getting not only today's important decision-makers but also the decision-makers of the future, we have created a program that allows young professionals who work in any of the industries related to or based in the Broadway ecosystem to attend for free. There isn't a hard and...

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Bright Ideas

Giving the People What They Want

Goldstar’s Scott Oklin passed this article along to me. He works with one of our partners in Denver, the Arvada Center, and thought it would be interesting for everyone in the Selling Out community to see.The Arvada Center gave its patrons a choice of which musicals they would want to see and allowed them to vote. In fact, two of the shows in the season, Camelot and Tarzan, came from patron picks. Interestingly, the Arvada Center did not leave...

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Bright Ideas

Playing Santa

Last week, I went to the Aspen Live conference in Aspen Colorado, which caused me to miss the Goldstar holiday party. I know, I know, you're crying your eyes out for me.Still, I hated missing chance to socialize with the Goldstar gang, so we decided to do something extra. With the help of a few wonderful members of the Goldstar team, we created what we called the Sugarplum Soirée. This was an event held in my office here in...

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