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Innovation

Find Something Great to Do Anytime, Anywhere

Recently, Bloomberg asked me to talk about the impact of mobile adoption on live events, and some of you may have seen that segment.The reason they were interested in having me there is that over the last couple of years, Goldstar has put a tremendous effort into understanding and being part of the platform shift currently happening among consumers toward mobile devices. As a veteran of the original World Wide Web explosion of the late '90s, this mobile transition...

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Marketing

NBA GMs Like Miami Heat’s LeBron James Because He Fills Seats

GMs go with Heat, LeBron James.Note to sports ticket marketers: Maybe one of the reasons NBA GMs like LeBron so much is that he brings them buyers. When the Heat (LeBron’s team) go on the road, the team they’re visiting sells 99.1% of its tickets.

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Technology

Is the Future of Arts About Broadcasting?

Michael Kaiser of the Kennedy Center speculates in this article about the future viability of regional and medium-sized arts organizations as producers of actual live entertainment. He doesn’t directly express an opinion, but he seems to be implying that the ability to broadcast performances (like the UK’s National Theatre or the Metropolitan Opera) will basically create a star effect and drive regional organizations into obsolescence.Three answers and a comment:• This will only happen if you don’t believe there’s a...

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News

Theater for a New Audience Hopes to Thrive in Brooklyn

A Vagabond Troupe Gets Its First Home.Wow, 34 years without a home and finally settling in Brooklyn! Theater for a New Audience went from a church to a YMCA to a rental building, and finally to a purpose-built home near the Brooklyn Academy of Music and a whole bunch of cultural assets and locations.This should be a great move, and it shows that live entertainment thrives in thriving environments. It’s rare (and difficult) to get success as a live...

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Selling Out With

Selling Out With Damian Bazadona

Damian Bazadona is the President of Situation Interactive, a digital marketing agency with offices in New York, Las Vegas and Los Angeles that spotlights see-it-to-believe-it experiences. He has a knack for connecting his high-profile clients, such as Madison Square Garden, Disney and Cirque du Soleil, with the latest technology. Like a mobile campaign he executed for Blue Man Group in Las Vegas, where he focused on "text and snipe" in conjunction with bus ads. For Bazadona, making sure people...

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News

Can Roseland Ballroom Remain a Live Entertainment Venue?

The property owner  is likely to sell the Roseland Ballroom, which has hosted live entertainment -- dancing, ice skating and a lot of other things -- since the early 20th century. In any case, it’s shutting down the current operation next spring.I am trying to parse this statement, as quoted in Pollstar: “The owners of 239 West 52nd Street have operated Roseland Ballroom for over three decades,” Roseland Development Partners said in a statement. “Managing Roseland has been a...

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News

Priority No. 1 Should Be Developing Audiences

Milwaukee Symphony in crisis -- again.Greg Sandow, call your office.I hate to be harsh, but the orchestral world must obsess about delighting and developing audiences as much as it obsesses about saving orchestras. Audience first.

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Pricing

How Not To Discount: Part I

Don't discount to your full-price channel too much.At Goldstar, we believe strongly that when done well, discounting (not just through Goldstar) is highly beneficial for venues. I’m going to talk about several ways you should not discount and why. Here’s the first way you shouldn’t discount, and it’s a doozy.When you make your full-price buyers the primary target of your discount promotions, you’re making a big mistake. I’m not saying you should never put a discount out to your...

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Experience

Is Less More in Opera?

I found this article intriguing (and, Lynn Binstock, I would love to give you a forum to talk about this more here on Selling Out), but I’m not sold on the basic premise.Of course, a show (like a company) can have so many resources that it wastes them, or even allow a surplus of resources to blind them, but it doesn’t follow that removing resources makes something more appealing. In the article, Lynn says that her stripped-down and open-hearted...

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News

Should Ticketmaster Be Suing Scalpers?

This article details a lawsuit that Ticketmaster has filed against a secondary ticket broker who does business mostly in Massachusetts. The suit is complex, but it seems that the thrust of it is that Higs Tickets uses bots to buy tickets to events and then resells them.I don’t know the details of the case, and I don’t like to speculate about this kind of thing, but my overall observation in this area is this: Traditionally, the relationship between ticketers...

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