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Marketing

Everything Is Marketing, Including Start Times

Check out this article about the change in start times on different kinds of shows. Here’s a key quote:“Empires rose and empires fell, but if there was one thing the world could depend on, it was the 8 p.m. curtain time for theater, opera, and classical music performances. That, however, was back in the 20th century.In the 21st century, if you don't check daily listings, you may be late for Act One. Though the Philadelphia Orchestra holds steady with...

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Experience

Don’t Tell Me You’re Not Doing This for an Audience

Because if that were true, you’d do it at home or in a closed studio.Dan Visconti, whom I’ve never met, has written a piece that, if I were an expert in classical music, I might have written. It’s called “The Audience Is the Most Important Instrument," and you should read the whole thing.I don’t even want to add much to it, except to say that there’s a term I use that matches the sentiment Dan expresses: audience-oriented. Everyone in...

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News

Potter Stage Show Guaranteed to Open Strong, but After That…

As I’ve said before, highly bankable intellectual property starts with a built-in base of guaranteed sales. J.K. Rowling’s kid wizard-based books are about as bankable a piece of IP as there is, so when a show (sorta, kinda) based on the books, or at least the characters and settings in the books, appears in a couple years, it will open strong.After the guaranteed wave of initial sales burns off, it will either have spawned good word of mouth and...

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News

High Demand Is Where You Find It

You might have missed my little summary of the crazy box office Broadway had over the holidays. Unbelievable numbers across a range of shows. This article has a little bit more about it.One little interesting tidbit that wasn’t in the first piece, though, was that Wicked has the ability to flex based on demand. Here’s the quote:“In the case of 'Wicked,'” recent renovations to the Gershwin Theater, where the show is playing, opened up 119 seats in the rear...

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Experience

No Tug of War Between Live and Broadcast

I’ve noticed a number of writers and observers falling prey to the understandable but wrong fallacy of seeing live and broadcast versions of the same event as competitive to each other.Most recently, Miami Attorney and sports blogger Darren Heitner pitches the relationship between live and broadcast sports as “the biggest rivalry of 2014.” He sees a tug of war between the watching of sports on TV and attending it in person. On the surface, it makes sense, in that...

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Experience

The Audience Has Five Senses. Why Not Use Them All?

I love this: London’s New Year’s Eve fireworks show this year was aimed at all five senses.When I was in first grade, the teacher brought in a little popcorn maker to explain the five senses to us: We could see the popcorn pop; we could hear the kernels explode; we could smell the delicious, buttery smell as it heated up; we could feel the bumpy kernels when they finished popping; and, of course, we could taste the popcorn when...

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Marketing

Interest in Outdoor Hockey Continues to Build

My read on adding KISS to the Dodger Stadium date of the Stadium Series is not that the NHL is trying to use KISS to sell more tickets. In fact, this game is selling out already. It’s the other way around: KISS, run by consummate self-promoter Gene Simmons, sees this as a platform to promote KISS and its various activities, including the launch of its arena football team, LA KISS. (I did mention the self-promotion thing, right?)The Winter Classic...

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Pricing

Broadway Sales Go Crazy Over Christmas

A few amazing highlights of the Broadway box office numbers from the week of Christmas:• Wicked breaks $3 million on nine performances. That’s more than $300,000 every time that curtain goes up. Average paid ticket price was $184.50. Wow. • A play (not a musical) did $1.4 million. That was Betrayal, starring Daniel Craig. • Four other musicals broke $2 million, a number that a few years ago seemed unattainable. Those shows were: Kinky Boots, Spider-Man, Lion King and, of course,...

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News

Chill on Playoff Blackouts

Bees found their way into the bonnets of a whole bunch of sportswriters over the last couple of days as the prospect of local blackouts on the broadcasts of three of the four NFL playoff games this weekend was narrowly avoided.First, let’s review the Blackout Rule (which I discussed recently here). It says that if the tickets to an NFL game are not sold out by 72 hours from kickoff, the broadcast will be blacked out in the local...

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News

Robert Lopez at TEDxBroadway 2014: He Writes the Songs

Songwriter Robert Lopez has a gift for amusing both kids and adults. Since the day he wrote his first song at age 7, he’s picked up three Tony Awards (Avenue Q, The Book of Mormon), two Daytime Emmys (Nickelodeon’s Wonder Pets) and a Grammy. What may have started as an impressive talent for creating songs for puppets and cartoons launched Lopez into the spotlight as one of the collaborators of the mega-successful Broadway phenomenon, The Book of Mormon.Lopez found...

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