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Experience

Sometimes a Little “Show” Makes a Concert Pop

Country superstar Trace Adkins has reached a stage in his career where he can do what he wants. As he puts it in this article, “I’m not too concerned about what the industry will let me do anymore. I’m not in that political competitive game right now, so I can pretty much do whatever I want to do.”Thus liberated from such limits, Adkins just released a Christmas album heavy with traditional songs, given a Celtic flavor.But that’s not the...

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News

7th Annual Goldstar National Nutcracker Award

For the seventh year in a row, Goldstar is awarding the Goldstar National Nutcracker Award this December.Here’s a little history. A few years ago, we noticed that we had a LOT of different productions of The Nutcracker on Goldstar all over the country. This was also not too long after we launched our user review and rating system. Putting the two pieces together, we decided that it would be fun to give Goldstar members the chance to determine which...

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News

Pay-For-Streaming: A Slam Dunk For Growing Your Audience

The NBA is experiencing hiccups with the launch of its pay-for-streaming service, but in time they’ll be resolved.Pretty soon, all the major sports will be available for streaming, and people will be paying for the privilege. This will make it even more conspicuous that non-sports live entertainment is on the sidelines.Streaming earns you currency of two kinds: actual currency, as in money; and the currency of people’s attention. If you’ve only got their attention while the patron is attending...

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Experience

Is This an Age of Blockbusters in Live Entertainment?

This piece makes a very compelling case for the death of the “Long Tail” and the fact that we are in the age of the blockbuster.Not only do I believe it, but I’ve been saying for years that the Long Tail is mostly myth.If you’re producing live entertainment, you understand this. When The Book of Mormon comes into your market, it’s going to get disproportionate attention. When the Red Sox are in the playoffs, that will dominate people’s thoughts.But...

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Innovation

To “Educate,” Entertain First

I was reading this article on the New York Philharmonic’s Very Young People’s Concerts. The series arose, apparently, when the younger brothers and sisters of the kids who showed up for the famous Young People’s Concerts got a little rowdy. Rather than giving those kids their first experience getting tossed out of a venue, the NY Phil did something much more wonderful, which was to create a series of concerts designed to entertain 3 to 6-year-olds.It’s very cool.What I...

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Bright Ideas

The 7 Habits of Highly Sexy Ninja Masters

Recently, Jim announced another batch of speakers at TEDxBroadway 2014.Even if you don’t live in NYC, the Mark Fisher Fitness website is a lot of fun. It warns, “If you don’t think unicorns and glitter go hand-in-hand with achieving your fitness goals, we are not your jam!” And labels itself, “An Enchanted Ninja Clubhouse of Glory and Dreams.”Mark Fisher and Michael Keeler are the super smart and energetic guys behind Mark Fisher Fitness. They’ve been featured in outlets like...

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Selling Out With

Selling Out With Melissa Carbone

Melissa Carbone and her entertainment company, Ten Thirty One Productions, scored the biggest deal in Shark Tank history this past October when she agreed to Dallas Mavericks owner Mark Cuban’s counterproposal -- $2 million in exchange for a 20% equity stake. Apparently, Carbone and the growling zombie by her side didn’t scare Cuban. With wildly popular events, like the Los Angeles Haunted Hayride and the Great Horror Campout, that draw big crowds and bigger revenues, Cuban chose instead to...

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Experience

Hockey: Better With Palm Trees and Snowy Mountains

Since 2008, the National Hockey League has held a hockey game outdoors on New Year's Day. It's been a big success because it's such an unusual event. They play in baseball and football stadiums to very large crowds and very large TV audiences, even though the game is just an ordinary regular season game. People are excited at the chance to see hockey at Fenway Park or Wrigley Field.And this year, on January 25, the outdoor hockey experiment will...

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Marketing

You Can’t Kill Demand for a Product by Giving It to More People

Imagine professional basketball as a business that’s exactly the same as it is now, except that you couldn’t watch a game if you weren’t in the stadium when the game happened.Would it make the live product more valuable? Would the teams suddenly make a fortune charging for tickets, merchandise, food and beverages? Or, would it be a business constantly flirting with financial disaster, looking for ways to “build its audience”?Bet on the latter. With live competition alone, the NBA...

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Experience

Does Predictive Data Ruin the Fun of Online Shopping? Maybe, Maybe Not.

Online retailers like Amazon (or Goldstar for that matter) use predictive math to try to guess what you might like to buy next. This is nice enough, especially when it works, but there's also a sense that good old-fashioned serendipity could be lost in more and more of our shopping experiences and, therefore, in our lives. That's the point of this article.Some people believe that this isn't true, saying that every technology that's come along was charged with driving...

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