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ICYMI

In Case You Missed It …

A few stories from this week that we found interesting …Goldstar CEO Jim McCarthy shared an important lesson about pricing. Make sure you're not making this mistake.Disney announced new policies for same-day tickets for Aladdin and Newsies. Michael Gioia at Playbill has the full story.Lyn Gardner at The Guardian asks if theater critics need to widen the shows they choose to critique beyond the "obvious."Alexandra Coghlan of New Statesman shares her experience at one of the most intimate opera...

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Selling Out With

Selling Out With Ginger White

The city of Denver is making a commitment to the arts with its IMAGINE 2020 campaign, which aims to improve access to the arts for all its citizens over the next few years. When we learned about the program through an article in the Denver Post, we reached out to Ginger White, Deputy Director of Denver Arts & Venues and Imagine 2020 Project Manager.One of the most surprising barriers for citizens when it came to the arts wasn't lack...

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Bright Ideas

Kids Shows That Get It

Earlier today Goldstar CEO Jim McCarthy talked about creating children's entertainment that appeals to both kids and adults. Noted authors J.R.R. Tolkien, Maurice Sendak and Neil Gaiman are all on board with the idea and we found a few live entertainment shows that are as well.According to Goldstar reviewers, these shows are great examples of entertainment that's just fun -- plain and simple, no matter what your age:From Family Improv Comedy Show in Atlanta:"My family loved our night out...

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Experience

More about Making Great Work for Children

A couple weeks ago, I talked about how children are a great audience for live entertainment that isn’t being served well, and a lot of people responded supportively to this idea.Thinking more about that, one of the reasons that not enough of this content is being produced is that there’s a false assumption that if it’s “for” children, it isn’t “for” non-children. Being almost entirely non-children themselves, the people who produce this kind of content want to program for...

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Bright Ideas

Hilarious Video Proves Customer Service Can Have a Sense of Humor

This Southwest flight attendant's approach to customer service is certainly entertaining, whether or not you agree with the method you've got to admit she's got people listening.

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Pricing

Overvaluing Premium Sales

Venues have gotten much more sophisticated in the last seven or eight years at creating and selling “premium” tickets and ticket packages. I was reading recently about the Seattle Mariners’ successful program to do this recently, and it made me give this issue some thought.As I’ve said many times on this issue, I’m for it. Provided you don’t punish people for not buying premium and you legitimately deliver a ‘premium’ value, this should be a sustainable and positive way...

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News

Inspiring Story of the South Dakota Symphony Orchestra

In 2010, the South Dakota Symphony Orchestra in Sioux Falls was running out of cash and out of time. But recently Jodi Schwan of the Argus Leader shared the miraculous story of how they managed to keep operating and are now almost back to normal. Their methods may not work for everyone but it's always great to see live entertainment and culture triumph.A standout quote from the piece: “The lesson I’ve learned is … don’t avoid making the tough...

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Technology

Mobile’s Not Optional Anymore

Pinch me.That’s the message I got from about half of the live entertainment/arts websites I just visited. Siri and I just did a whirlwind tour of  20 or 30 major venues and organizations (all genres: music, sports, theater, performing arts, whatever else popped into my head) to see how they handled mobile. All of them are well-known, successful and well-funded.No, I’m not going to tell you who they are.Yes, I’m going to tell you what I saw.About half the...

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Experience

Monday Pick-Me-Up: If/Then Cast Sings “Seasons of Love”

Having a case of the Mondays? This video of If/Then cast members singing "Seasons of Love" from Rent with charity auction winners will put a smile on your face.

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Pricing

The Easiest Mistake in the World to Make About Pricing …

… is thinking there is such a thing as a “discount buyer.”And I can prove it to you.Next time you’re gathering six or eight of your co-workers for a meeting and have a few minutes before it gets started, do this little experiment.Ask the group if any of them have a band or musical act that they really, really like but that most people in the room aren’t likely to know. Most people will have one.Pick one of these...

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