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Innovation

Breaking the Frame: Nothing is Too Bold to Be Unacceptable Now

For some reason, this phrase keeps popping into my head lately: Breaking the frame.What I mean by this is that something -- possibly a building or a show or an approach to marketing -- escapes the container in which it's normally held. For example, when Hotmail first launched (in 1995, I think it was), it was a frame-breaker. It was email, but on the web. It doesn’t sound all that impressive, but at the time, it was. It spread...

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News

Santa Anita Park Gets Major Upgrades to Attract New & Old Fans

There is no sport that's fallen as far as fast as horse racing. In 1960, America's three most popular sports, arguably, were baseball, boxing and horse racing. Baseball is still popular, if not No. 1 anymore; boxing has been eclipsed by MMA and is no longer dining table conversation.But horse racing has dropped out of view altogether. There's still a tiny bit of hoopla about the Kentucky Derby, but it wouldn't be hard to miss it completely, even if...

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Experience

Bourne With a Natural Talent for Being Audience-Oriented

I use the word "audience-oriented" a lot when I talk about content. For those who can't distinguish between being audience-oriented and "pandering," I refer you to Matthew Bourne. In his new interpretation of Sleeping Beauty:"I'm thinking of the audience when I'm making work, always. I'm not just pleasing myself." Like Jackie Chan, Bourne's mindset includes his creativity AND the notion of an audience who will ultimately be the recipient of it. Self-referential, self-indulgent, closed-room "creativity" might work, but if...

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Innovation

Broadway Should Encourage Risk Tolerance of Innovative Shows

If you missed it, last week the producers of Spider-Man: Turn Off the Dark announced that the show is closing on Broadway and moving to Las Vegas.I've heard talk from all the way back when the show opened that a Las Vegas production was in the cards, but the goal presumably was to run two versions of the show, not to move it. I think the Vegas show makes a lot of sense and will be extremely popular. Vegas...

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Bright Ideas

Make Somebody’s Thanksgiving Better, in Just a Click or Two

I’m really proud of something that we do at Goldstar this time every year. We call it the Thanksgiving Appeal, and it’s a time when we ask Goldstar members (and everybody else) to support a local organization. These organizations support low-income and homeless people throughout the year, but many of them really turn it on at the holidays because the need becomes all the more acute.I’ll tell you how this started.It was our second year in business -- 2003....

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Bright Ideas

Who’s That “Song-A-Day” Guy Jonathan Mann at TEDxBroadway 2014?

Recently, Jim announced another batch of speakers at TEDxBroadway 2014.One of the special singing guests is the “song-a-day” guy, Jonathan Mann, who’ll be providing preview and recap entertainment for the event. If you haven’t seen any of Mann’s videos yet, here’s one you might like:"We've Got To Break Up" (Song A Day #1435)In 2009, Mann started his Song a Day project, and as of 20 hours ago, he’d posted a new song on YouTube every day for 1,786 days....

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Word Stock

Word Stock Market: Experience Design

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be...

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Marketing

Being Curious About Your Audience is a Good Marketing Tool

This is an outstanding, detailed report on Houston's Astrodome, which was the first domed stadium and was at one time called the "eighth wonder of the world."It's been unused for the last several years, and it appears that it will continue to sit empty with the cost to rehabilitate it too high to justify, given that nobody has a concept for putting it to use that would justify the expense.It sits next to the modern Reliant Stadium, which hosts...

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Experience

Coming Soon: Paying For Space, Not Seats

I've noticed people (including a couple of celebrities) doing something that caught my eye in the last year or so: flying coach.To be more accurate, they were flying coach big-time, surrounded by one or more empty seats. One well-known rapper on my plane had two rows for himself and a couple of bodyguards.That's why I think that this concept could actually make sense if implemented well. You're buying space, not seats. And there's no reason, as we move into...

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Selling Out With

Selling Out With Russ Stanley

As the Managing Vice President of Ticket Sales and Services of the San Francisco Giants, Russ Stanley is responsible for selling a lot of baseball tickets each season. And he’s doing remarkably well. The team has sold out 246 games in a row -- that’s 81 games a year and 42,000 tickets per game! Stanley accomplished this thanks to factors like their loyal season-ticket base and a string of fun promotions, like “Elvis Night,” “Yoga Day” and the surprisingly...

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