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How to Resolve the Battle Between the New and the Familiar

What do you call something, even if it’s good, that you’ve seen over and over again? Boring.What do you call something so new and different that it doesn’t make any sense to you? Weird.Most live entertainment content falls in between those poles, of course, but as a creator, curator or marketer of stuff in your venue, which is better? Which should you go for if what you’re trying to do is build your audience?Here’s the formula that works best:...

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Bright Ideas

Last Night at The Met

Here’s a marketing insight from the category of brilliant-but-freaking-obvious: People like themselves.The audience of any show or event is made up of people and, therefore, by the transitive property, if you can connect your event to the people in the audience, they will enjoy that show or event more.That’s why I think Last Night at The Met has so much potential.It’s a tumblr of pictures taken by photograph Rose Callahan of people attending shows at the Metropolitan Opera in...

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News

“Let It Go” Scores Tony, Bobby Lopez Gets EGOT

Last night at the Oscars, Bobby Lopez's "Let It Go" from Frozen was up against some stiff competition in the category of Best Original Song: U2 singing "Ordinary Love" from Mandela: Long Walk to Freedom, Pharrell Williams' "Happy" from Despicable Me 2 and Karen O's "The Moon Song" from Spike Jonze's Her.Not only did Lopez and his wife, Kristen Anderson-Lopez, take home the honor, but Lopez, 39, is the first Filipino American to win an Academy Award and the youngest...

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News

The Importance of Ecosystem

Last week, as the host, curator and co-organizer of TEDxBroadway, I talked about the Broadway Ecosystem. I say this all the time and every year on stage at TEDxBroadway, but every year people think it’s a new idea.It’s not a new idea, but it is a VERY important one. Theaters, restaurants, homes, academic institutions, hotels, tourist destinations, stores, public spaces, social services and everything else that people need and want exist together and affect each other. It sounds obvious,...

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Word Stock

Word Stock Market: Magic

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be...

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News

#GoodluckBobby

Our first video from this year’s TEDxBroadway is up!It’s Bobby Lopez talking (and singing) about his transformation as a songwriter, which would be good enough, but there’s more. He’s nominated for an Oscar, and Sunday’s the big day. It also happens that he SINGS that certain, very well-known and frequently covered song in this very video!So what I want you to do besides watch this is to tweet it, post it, tumblr it, whatever, and wish him luck! We’re...

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News

Diane Paulus Brings Important Message to TEDxBroadway

Diane Paulus (winner of the 2013 Tony Award for Best Director of a Musical for the Broadway revival of "Pippin") is on fire recently! She brought an important and well-received message to TEDxBroadway that the theater experience is much more than stuff on a stage. Extending the experience in time and place makes the whole thing richer, better and lots more fun.

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News

Bobby Lopez Sings Smash Hit “Let It Go” From “Frozen” at TEDxBroadway

Yesterday was an inspiring day at TEDxBroadway. Just one of the highlights was Bobby Lopez singing "Let It Go," which he wrote for the hit Disney film Frozen. The Tony, Emmy, Grammy and possible Oscar-winning (we'll know March 2) songwriter also treated everyone to some oldies but goodies. As Ken Davenport, one of the creators of TEDxBroadway, tweeted, "Bobby Lopez is singing songs he wrote as a teenager. And they are better than half of the stuff I've heard...

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News

Freestyle Love Supreme at TEDxBroadway 2014

This afternoon at TEDxBroadway 2014, Freestyle Love Supreme treated everyone to a taste of their popular hip-hop improv stage show, where five performers invite audience suggestions and then drum up instantaneous riffs and fully realized musical numbers. The New York Times called the group, “Masters in the art of freestyle rhyme.”Anthony Veneziale conceived of this extremely talented collective of improvisers, composers, lyricists, actors, musicians, a beatboxer, tech nerd and singer-songwriter -- and Lin-Manuel Miranda and Thomas Kail, the composer-lyricist and...

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Pricing

Should Live Entertainment Be $1?

Chris Jones believes that the arts and live entertainment industry should abandon the middle class in favor of serving the high end and the low end. He believes this because this is the way that the rest of the economy is going, in his view, and therefore it's incumbent for live entertainment to follow suit.The metaphor he uses is the Dollar Tree store, where all kinds of potentially useful and high-quality stuff is sold for a dollar. He asks,...

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