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Innovation

The Next Step After Immersive Theater

This is a very strong idea. According to this Wall Street Journal article, people in China are enacting real-life versions of a popular type of Japanese online game known as Takagism. They're locking themselves in converted bomb shelters, residential apartments and office complexes, and they must escape by solving riddles and brain teasers.It takes the idea of immersive theater, like Sleep No More and Here Lies Love, and makes it not just immersive but participatory. Note that there is...

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News

Goodbye 2013: A Look at Some of the Year’s Newsworthy Trends

Before we say goodbye to 2013, we thought we’d review a few of this year’s interesting trends highlighted in the news.• Moving Sound to Anywhere but the Concert Hall: The Los Angeles Times spots the latest push to get music out of the concert hall and into museums and galleries, alternative spaces and train stations, and parks and Beverly Hills formal gardens.• Younger Audiences Have On-Demand Mentality: Regional artistic directors say they're being slammed by the on-demand mentality (cable...

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Experience

Found: Another “Nutcracker” Lover Like Us

I found this article about dance choreographer Alexei Ratmansky quite fascinating. Sarah Crompton, the author of the piece, says, "If Alexei Ratmansky were a film director he would be as famous as Martin Scorsese."I'm also excited, in his work at American Ballet Theatre, that he sees the importance of productions of The Nutcracker. Crompton quotes him as saying, "Christmas, presents, sweets, toys coming to life, scary mice, boys and girls on stage -- all appeal to children."Some people in...

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News

What 60 Years of Success Looks Like

Stop for a moment and think about this: The first Newport Jazz Festival was held during the presidency of Dwight Eisenhower. When a concept has staying power like that, there must be something strong about it. In fact, this year's festival is going on the road in a celebration of its 60th year.I'm going to have a lot more to say about how to build successful, long-term live entertainment businesses here on Selling Out in the near future, but...

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Bright Ideas

What’s the Use of a Paper Ticket?

I really enjoyed this piece, written by Matthew Lew, about the redesign of paper tickets for shows. In it, Matthew suggests some very smart and interesting ways that Ticketmaster specifically can improve the look and usefulness of the paper tickets that it prints.In our hearts, we know the paper ticket is doomed. Print-at-Home tickets are a temporary solution that in a few years will seem as quaint as paper tickets themselves. You already get tickets on your phone in...

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News

Happy Holidays: A Few of Our Favorite Posts

Our countdown to Christmas has begun! We’d like to wish everyone a happy and safe holiday. This will be our last post until Monday, but we’d like to highlight a few of our favorite Selling Out posts since our launch.We’d also like to say thanks for being a part of the Selling Out community.Enjoy!• Hubbard Street Dance Takes It to the Streets to Grow: We spotted this piece in the Washington Post about a dance company whose sense of...

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Half-Bakery

The NFL Gets It Backward

It started as a bad idea and, over the course of a generation, it didn’t age well.I’m talking about the Federal Communications Commission’s Blackout Rule, which was implemented in 1973 for the National Football League. It says a lot of things, but to sum them up if a team doesn’t sell out its stadium by 72 hours from game time, broadcasters in the local market can’t see the game.Why? To improve ticket sales, of course.I could be wrong, but...

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News

And the Goldstar National Nutcracker Award Winner Is …

I’m happy to announce that the winner of the 7th Annual Goldstar National Nutcracker Award is The Hot Chocolate Nutcracker, by Debbie Allen Productions, performed at Royce Hall at UCLA.This is the second time Debbie Allen’s troupe has won. Theirs is a “modern spin” on the traditional performance with lots of talented young performers. When the troupe won back in 2010, I got a behind-the-scenes tour of the school and studio, and that was a lot of fun. They...

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Fans

“The Hobbit” Offers Fans a Way to Love Them Even More

One of the most powerful things you can do in many cases is to charge more. If you've got any kind of audience at all, part of that audience likes you and is willing to pay you more if you have something more that you can offer them.This ticket package to the movie The Hobbit may or may not be a huge success, but given the size and passion of its worldwide audience, there's almost certainly a market that...

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News

Will “Spider-Man” Be Better in an Arena?

This story says there's a good chance that Spider-Man: Turn Off the Dark will go on an arena tour at some point in the future. We already know that the Broadway run is closing and that plans are in the works, and have been for some time, to develop a sit-down performance in Las Vegas. But news about an arena tour is new.I have two concerns about this, but I don't really know anything about what's planned for the...

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