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Experience

Why You Should Come to TEDxBroadway Next Monday

If you can make it, I strongly encourage you to get yourself down to New World Stages in New York City next Monday for TEDxBroadway 2014!If you do, you’ll be participating in a day that’s all about sharing interesting, provocative, possibly crazy, possibly brilliant ideas for the future of the Broadway ecosystem. True to the TED mission, TEDxBroadway is about "Ideas Worth Spreading." We’ll have about 20 brilliant presenters on the stage and another 500 or so brilliant people...

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Experience

Word Stock Update: Immersive Gets Mainstream Media Attention

A couple weeks ago, I suggested you hold your stock in the word “Immersive." If you did, you’re looking at big imaginary profits today as it continues to get discussed in larger and larger outlets.Time’s Richard Zoglin asks “Has Theater Lost Its Mind?” as the trend toward these immersive shows grows in New York and around the country. Of course, he’s being tongue-in-cheek, and he gets it right when it comes to answering why these productions are working. He...

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Marketing

Take Your Work From the Theater to the World Stage

Last Valentine's Day, Eve Ensler, Tony Award-winning playwright of The Vagina Monologues, asked people everywhere to put on their dancing shoes and boogie to show solidarity and draw attention to the injustices that affect women and girls around the world. This year -- today -- "thousands of events will take place in hundreds of countries and on six continents," according to this Huffington Post article. It's all part of Ensler's One Billion Rising Live (which will livestream these events),...

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Marketing

De La Soul Is Not Dead. They’re Free (For 25 Hours).

De La Soul, semi-forgotten legendary rap group, is making all its music free to download today (February 14), so have at it!Naturally, interest in De La Soul and their ability to earn revenue is going to, as a result, plummet! At least, that's the conclusion you'd come to if you think like those who fear things like live broadcasts and alternative delivery mechanisms for live entertainment.Of course, that's not what's going to happen. Many people, like me, are going...

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Advertising

The Opposite of Subliminal Advertising…

Also, a great illustration of the power of a live experience! Could this (in a modified and probably less terrifying and destructive form) be used by a live entertainment/arts vendor?

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Pricing

A Quick History of Prices of Live Entertainment

A quick history of the last 20 years or so of prices for live entertainment:At first, prices were relatively low. In my opinion, we had just turned the corner into what many think of as an Experience Economy, and so the value that people placed on live experiences began to rise.Shortly thereafter, consumers’ expectations of what a live experience could be followed the new prices upward, which also drove costs upward, which drove ticket prices upward.In concerts and sports,...

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News

What Does Success Mean to You?

It’s only a slight exaggeration to say that all of Silicon Valley is currently devoted to creating a hit app that gets huge overnight, develops a worldwide presence and becomes incredibly valuable. The truth is that it’s probably only 80%.That’s the subtext of what “success” means in that ecosystem right now for many people and in the zeitgeist of the place.And yet, Vietnamese game developer Dong Nguyen doesn’t define success this way. How do I know that? Because he...

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Pricing

What Happens When Prices Plummet?

Prince is on a tear.He’s dropped his lawsuit against about 20 of his fans who he accused of selling bootlegged recordings, and now he’s talking about doing shows for $10 a ticket.He’s still a major draw, though it would appear his hit-making days are behind him. He’s richer than astronauts and first-name famous. Not only that, but he’s got artistic and popular cred in abundance.That means Prince does whatever he does because he feels like it, because it meets...

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Selling Out With

Selling Out With Engelbert Humperdinck

You might recognize his name from his biggest hits, “Release Me” and “Quando, Quando, Quando,” or the platinum-selling "Lesbian Seagull" from Beavis and Butt-Head Do America. The man who assumed the name of the Austrian composer who wrote "Hansel & Gretel" is now 47 years deep into a career that’s seen more than 150 million records sold worldwide and a No. 1 spot that stopped the Beatles from having their 13th No. 1 in England. He’s also scored four...

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News

How to Keep the Live Entertainment Industry Healthy

I loved Natasha, Pierre and the Great Comet of 1812. I saw it when it was in the meatpacking district across the street from the Standard Hotel and still included dinner, but I think it’s been just as well received in Midtown Manhattan, where it is today.So I was excited to hear that the show is launching a Kickstarter campaign to develop a film version. I was skeptical at first, thinking of it as a movie version, because the...

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