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Bright Ideas

Monty Python to Broadcast its Last Show

In July, the legendary comedy troupe will provide another hint to the live entertainment industry about what the future could look like by broadcasting The Last Night of Monty Python from the O2 Arena in London to theaters all around the world.If you are still wondering whether the business model-broadening powers of live broadcast aren’t real, here’s the key piece of the article I just linked: “Originally, members John Cleese, Terry Gilliam, Eric Idle, Michael Palin, and Terry Jones had...

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Innovation

Jazz at Lincoln Center to Become a Global Brand

We love a good success story, even better when it started with a bit of a risk. Jazz at Lincoln Center began in 1987 and after many successful years it's poised to become a world-wide phenomenon. The Economist looked at the history of the production and where it plans to go in the future. You can read the full article here.

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Customer Service

The Wrong Side of the Convenience Gap

I’m going to ask you a question, and I’d like you to be honest with me about the answer. (Especially since you don’t actually have to say anything.)Imagine it’s lunchtime and you’re at home. Now think of two things that you sometimes eat: One that you eat because it’s convenient to get or inexpensive, and one that you really, really like. One that’s fine and meets your lunchtime needs, and one that you really enjoy.Got those in your mind?So...

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ICYMI

In Case You Missed It

We've gathered a few interesting articles that caught our eye this week that are worth a read. And now, in case you missed them ...Goldstar CEO Jim McCarthy discussed how important live entertainment is -- but cautioned against getting too cocky. Ready why here.Ken Davenport shared three things he thinks are wrong with Broadway marketing over on his blog, The Producer's Perspective. Even if you're not producing on Broadway, there are still lessons to take away from it.The...

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Marketing

Marketing Quote of the Week

 

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this.Event image for Diablo Ballet's Great Masters program in Walnut Creek, CA.  

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Pricing

The Fastest Path to Devaluing Your Tickets

It’s simple, really. Build a good email list for your venue/show/organization and send them discounts to your own show.If you want to Turbo-devalue your tickets, always follow the same or a similar cadence in how you do this. I know of a major organization (that I’m not even going to name or say the genre but trust me when I say that everyone who will ever possibly read this is familiar with them) that at one point had a...

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Experience

Remembering Your First Theater Experience

We've been talking about children's entertainment a lot on SellingOut.com and Lyn Gardner at The Guardian offers further proof of just how important it is. She shared the stories of her early theater-going experiences and how they changed her life, and included the memories of a few others as well. A standout quote: "I recently ran into one of my daughter's primary school friends and she reminded me of the time we went to see the London Bubble's terrific Wonderland:...

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Marketing

WILK: Words I’d Like to Kill — E-blast

WILK: Words I’d Like to Kill is an occasional feature on SellingOut.com, where I identify a word, phrase, acronym, or piece of jargon that I think needs to go on permanent vacation. It’s usually because the word itself is either harmful to the success and interests of the live entertainment business or just downright annoying. Maybe both.Our WILK today is “e-blast.”Have you ever been e-blasted?Did you enjoy that experience?Frequently, I hear marketers of live entertainment talk about “e-blasts,” by...

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Customer Service

Sometimes it’s the Little Things That Make a Big Difference

Over on Seth Godin's blog he raises an excellent customer service point about wording the signs around your business (you know, the "no credit cards," "bathrooms are for customers only" that practically every establishment has in one form or another).The way you say these simple but essential phrases can make all the difference in both the image of your establishment and brand and how people act when they're there. Take a look at his suggestions for wording that works.

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