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Marketing

The Venue Is Not a Building; It’s a Promise

There’s a song that some kids learn in Sunday School called “The Church Is not a Building” and I thought about it when I read a story about a performing arts venue in the midst of failing.I won’t mention the venue, but I’ll give you a couple facts about the situation. It’s owned by a municipal agency, and it’s used by the community for other purposes, but it also brings in professional shows and sells them. Those shows are...

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ICYMI

In Case You Missed It

Each week we gather up a handful of stories we think are worth a read. And now, in case you missed them ...It sounds crazy, but it's true: Sometimes people prefer to pay more. Goldstar CEO Jim McCarthy explains why here.Good news! The San Diego Opera will not be closing after all. The board of directors has rescinded a vote to close the company and they just announced their 2015 season. Read more from Angela Carone at KPBS here.Goldstar...

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Bright Ideas

Let the Kids Think for Themselves

We've been talking a lot about theater for children on the blog and how important it is not to play down to them or think you can skimp on quality.Sue Buckmaster over at The Guardian is adding to the conversation, advocating children's theater that let's kids decide how they think and feel about various topics, everything from death to the banking crisis. She believes we shouldn't shelter younger audience members or paint a rosy picture when that's not the...

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Bright Ideas

Quote of the Week

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Fans

The Hockey Conundrum

Seen hockey on TV lately? The data tells me probably not. It’s there, alright, but very few people (relatively speaking) are watching it. And yet attendance is great. What’s going on?As this summary of recent TV ratings shows, hockey playoff games get outviewed by such blockbuster programming as Sex Sent Me to the ER on TLC as well as two other episodes of Sex Sent Me to the ER, and Spongebob.Am I saying hockey’s not popular? No, not exactly....

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this. Photo of The Beatles tribute band Strawberry Fields.

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Bright Ideas

Are You Running a Museum or a Shop?

Why do kids love museum shops? In fact, why, when you have a beautiful, expertly curated building full of artifacts, art and exhibits do you see and feel so much energy around that museum’s gift shop?Before jumping to the conclusion that people are just crass consumers, pause a minute. I think there’s something more to it.A shop, especially the really fun ones that a great museum puts together, is a living thing. The goods might be tacky or ephemeral,...

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News

A Show You Should Sleep Through?!

Generally it's a bad thing when your audience falls asleep during a performance, right? But for a few new shows, that's exactly what they're after. Melena Ryzik at The New York Times reported on a new trend of theater and art showings that are pairing sleep with performance with spectacular results.Ryzik spoke with our friend Randy Weiner (read about his stellar shows Sleep No More and Queen of the Night here), who said "he felt jealous when he heard...

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Bright Ideas

Another Musical for Broadcast — This is a Good Thing

First there was Sound of Music, and then the announcement of Peter Pan at the Holidays this year. Now NBC has announced that it’s going to broadcast The Music Man, though the date hasn’t been announced.Let me restate my unequivocal belief that this is good. It’s good because it means more people will come into contact with a live entertainment product. As I said before, more people saw Sound of Music on TV last December than saw a...

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Marketing

Think Fast — At Least When It Comes to Marketing

They say "the early bird gets the worm," and that's definitely true when it comes to viral marketing. Ken Davenport points out this important fact over on his blog, The Producer's Perspective, using examples like Oreo's infamous tweet during the Super Bowl blackout.He also touches on an important point: how do you act quickly when you have a large team? His answer: Trust. Read more about it here.Related:Single-Use Marketing Programs How to Avoid Big Mistakes With Ticket Sales Marketing Everything Is...

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