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Bright Ideas

Are Musicals a Gateway Drug for Opera?

David Belcher at The New York Times recently reported on the trend of opera houses performing American musicals in addition to traditional opera.Not only is it a way to add additional options to a company's repertoire, but it could be the "gateway drug" that brings in a new audience and gets them hooked on opera.It seems fair to say that an opera company will put a unique spin on Oklahoma! or The Sound of Music and that could be...

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Pricing

March Madness Ticket Prices Going Through the Roof

Long wait for a regional final + hot local team = most expensive single-admission college basketball event MSG has ever hosted.Here's the news from SeatGeek:"It's been over 50 years since Madison Square Garden hosted NCAA Basketball Tournament games, and getting the local underdog in the bracket has only furthered the frenzy. Friday's doubleheader is the most expensive single-admission college basketball event MSG has ever hosted.Tickets for UVa-Michigan State and UConn-Iowa State are going for $355 each on average, coming...

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Experience

“Deliberate Change”

The other day, I mentioned my encounter with Bob Farrell and it prompted me to read up a little bit on the mostly tragic history of Farrell’s Ice Cream Parlours.Somebody, perhaps not a totally unbiased somebody, put a lot of effort to catalog the ups and downs of the organization, and it’s interesting reading, because it shows a fast rise, powered by a passionate concept, with adoring customers and a lot of unique qualities. But it also catalogs the...

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that's so good, we feel compelled to share. And if you don't know why event art is important, read this. Event Image for Minimalist Jukebox: The L.A. Phil Performs Gordon, Riley & Adams

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Experience

Can You Say “VIP” Without Cracking Up?

You should know, I like selling tickets. I like seeing the venues of Goldstar’s partners packed to the rafters and their bank balances go up. I also like seeing a room full (as opposed to a room half full) of people having a great time at a live event. That’s just how I am.So I’m on record a bunch of times in support of things like premium pricing, even so-called “VIP” packages. As a rule, when a fan wants...

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Bright Ideas

The Secret to Children’s Theater That Sells

Now that you're convinced you need to "get 'em while they're young," the trick is figuring out just how you're going to get them. Disney and Dreamworks have done a remarkable job creating movies that appeal to both youngsters and adults, but how does that translate to live entertainment?Utah's Deseret News looked into just that in a three-part series on children's theater. They asked a few local experts what's worked for them and came away with some great advice...

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Marketing

What Does “Get ‘Em When They’re Young” Mean for Live Entertainment?

Get a child hooked on your product when he’s 10, and he’s yours for life. A lot of marketers believe that as gospel, and from time to time evidence emerges that “proves” it.I’ve always been less convinced. Preference is highly perishable, and most of the “brands” I liked as a kid aren’t particularly relevant to me now. I mean, I still like Count Chocula in theory, but I don’t exactly eat much of it.And when you look at the...

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News

Is Opera Failing to Do the Math?

Following in the footsteps of the New York City Opera and Opera Pacific in Orange County, the San Diego Opera will be calling it quits at the end of the 2014 season.Ian Campbell, the company's general director, told the Los Angeles Times that ticket sales had been declining as well as donations, primarily because of death and the economic downturn.A follow-up piece by the Los Angeles Times expressed surprise (and a little outrage) at the closing, using San Diego's...

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News

About the “Fear of Math”

Apparently, I didn’t just make up the idea that some people, including perhaps some of you, are afraid of math.In fact, not only is it true that some people are afraid of math, but we have some evidence to demonstrate why they’re afraid of math.It turns out, according to this study, that about 40% of math anxiety comes from genetics. Hey, you can partly blame your parents! Or at least their genes.The other 60% comes from your experiences with...

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ICYMI

In Case You Missed It

Each week we'll share a collection of articles we think are well worth reading. And now, in case you missed them ...• Crain's reported that eight New York City arts organizations are launching an alliance this summer called Audience 360, which "will allow members to get a better grasp on their own base, share ticket buyer information with each other and collect data that can be used to champion the overall arts community." Read about it here.• Derek Thompson highlights...

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