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Fans

Be the Jackie Chan of Live Entertainment

For those of you who don’t know Jackie Chan, he’s a very famous action hero and martial artist, best known in America for the Rush Hour movie series, but even more famous in Asia.Here’s a truly archetypal Jackie Chan moment.If you’re pressed for time, skip the first minute or so, and go straight to the fighting. As you watch it, take note: There’s no CGI here. Chan does all his own stunts.Of course, the acting could be better, but...

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News

Grow Your Attendance With an Audience Orientation

It feels like you could just cut and paste this story from year to year, doesn’t it? But, if you’re in our business, even if you’re not in the arts, this should concern you. If you’re here, it’s because you want to sell out your venue, and if you don’t really care about that because your nonprofit feels that worrying about selling tickets is too crass for words, then how about this notion?If you were selling out, these numbers...

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Experience

Bigger Venues Providing Better Experiences

As a rule, smaller, better venues at higher prices will succeed as compared to larger, worse venues, even those that are so big that there will be very inexpensive tickets available there. Bruno Mars in Las Vegas in a 3,000-seat house should command some pretty decent prices, and a lot of people will walk out of that show having been dazzled by their experience. I see this trend continuing and extending. Someone will build a 400-seat venue that delivers...

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Fans

Designate a Day for Taking Pictures With Cast

The headline reads: Joe Manganiello calls out audience photographer during A Streetcar Named Desire. And remember, Joe can turn into a werewolf if he gets angry, so for all of our sakes, refrain from the urge to take pictures. The other side of this, of course, is that some people love your shows enough to want to take pictures of them. Here’s an idea to borrow from your brothers and sisters in baseball: Have a picture day! Major League...

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News

Who’s to Blame? AEG Wanted MJ Healthy, Happy

The basics of this are that MJ’s family sued AEG for hiring the doctor who was convicted of involuntary manslaughter in Michael’s death because the family considered AEG negligent for hiring a doctor they should have known was trouble. AEG had said that Jackson chose Murray, but the jury disagreed: They decided that AEG had in fact hired the doctor, but that AEG wasn’t negligent in doing so.If you recall, the tour that would have been sold faster than...

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P&L

Revenue Up, Attendance Down on Broadway

Broadway producer (and Selling Out friend) Ken Davenport analyzes the first 13 weeks of the Broadway 2013-14 season … and he’s not happy. Though revenue is up .3% (Don’t spend that all in one place!), attendance is down 8.7%, which is on a base of attendance, which dropped 6.2%. Ken says, “I’m not sounding the alarm bells just yet, but I definitely have my finger on my ‘I’ve Fallen and I Can’t Get Up’ button.” OK, Ken’s alarm system sounds...

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Pricing

Louis C.K. & Kid Rock: Are they “generous” to their fans?

Both Louis C.K. and Kid Rock have gotten attention in the last year for charging much less than market value for tickets to their shows. In Kid Rock’s case, tickets are just $20 for this summer’s tour, and in both cases, shows sold out extremely quickly as a result of the pricing, and, I would add, the massive publicity about the pricing.So, are they being “generous” to their fans with these low prices, as some feel, or do they,...

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Experience

NFL Has a Problem With In-Stadium Experience

I’ve said this before and time has only made it clearer that I was right: The NFL has a problem with the in-stadium experience. The ingenuity shown by the Seahawks in using undercover security who will be dressed as opposing team fans is great. But it shouldn’t be necessary. Clean up the in-stadium experience, or game attendance will slowly trend down, as it has in the three years since I first warned about this.Take a look at the Los...

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Experience

Is Your Show Better Than a Meal at the Restaurant Next Door?

I wrote an article in 2010 about whether or not live entertainment is an industry. (The answer is “yes.”) Today, I’m asking how that industry is doing.For a long time, I’ve been saying that Live Entertainment is fundamentally healthy, and I still believe that. When I hear people bemoaning the business, I frequently ask them what business they’d rather be in. Aside from fad or hype-driven sectors, few places exist in the world of entertainment and media that are reliable,...

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Technology

Give Your Audience A Little Bit of the Spotlight

Sun Devil Stadium in Tempe is joining a number of other sports venues around the country in displaying social media content from people attending the game on Jumbotrons and other displays. While I'm not sure this is going to sell more tickets, I do think it helps avoid what I call "The Big You, and the Little Me," where the live entertainment business thinks of each patron as just an arm-waving face in the crowd, there to worship at...

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