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Fresh Idea Friday: Patricia Ione Lloyd

It’s the end of the week — when we share a TEDxBroadway talk from our vaults.This week’s Fresh Idea Friday features Patricia Ione Lloyd and her 2018 talk from TEDxBroadway.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: Erin Lavik Fresh Idea Friday: Ella Martin Fresh Idea Friday: Phoebe Robinson#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }/* Add...

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Marketing

Instagram Marketing Done Great

Chidike Samuelson highlights eight examples of brilliant instagram marketing for Entrepreneur."The good news," Samuelson writes, "is that thriving with Instagram marketing isn't about burning millions of dollars or hiring the most prominent influencer to share your posts. Rather, it requires more of a more nuanced approach to making an impression on the right target audience."Here are a few of his top picks that we could learn from: "Lego Remember last year's royal wedding? It was one of the most followed global...

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News

What’s on the Minds of TEDxBroadway Young Professionals?

TEDxBroadway is coming up on Tuesday, September 24 at New World Stages in New York City. (We highly recommend you get your tickets now because they are going quick.) “What’s the BEST Broadway can be?” That’s what we’ve asked this year’s speakers like Eva Price, Shakina Nayfack, Arvind Ethan David, Drew Hodges, Sammi Cannold, Laura Heywood, David S. Leong -- to name just a few. We also asked the same question to those who applied for our Young Professional program. We thought you might like a little...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending September 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: The turtle at the Bottom of the Pile

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Full Buildings Drive Everything.Success carries within it the seed of failure. The things that make something strong also make it vulnerable to future decline.The sports industry has a problem, and I feel obligated to point it out. Just as a few years ago, I identified some problems that the NFL was about to experience. I see structural problems for all major sports...

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News

Violinist and Composer Matorin Named TEDxBroadway 2019 Music Director

Time's running out to get your ticket to this year's TEDxBroadway! The big event is on September 24, but tickets will sell out before then, so don't wait too long. You can buy tickets here.We shared our full lineup of amazing speakers last week, and now we're excited to announce this year's music director: Violinist and composer Matorin!“It is my belief that audiences everywhere are hungry for a new approach to performance. One where the process isn’t hidden and embarrassing but rather a...

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Marketing

Design Tips to Make Your Emails Stand Out

According to HubSpot, "the average recipient spends about 1.1 seconds scanning an email prior to deciding whether or not they want to stay or abandon the message."Which means ... email design is important. Kristen Baker lists 10 Email Design Best Practices. Here's the first one: "Craft a strong subject line. Your email subject line is the first thing anyone sees when you send them an email. It’s the brief statement that’s supposed to pique the interest of your recipients. It should capture their attention so they...

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Marketing

Think Outside the Industry: Cheetos Fashion Show

A Cheetos Fashion Show. Sounds intriguing, right?! Bettina Makalintal attended the first-ever Cheetos fashion show in NYC and posted about it on VICE.Inside the House of Flamin' Haute, "guests waited for appointments at the 'style bar,' where one could get their hair spray-painted with spots, their lips adorned with orange, and their nails covered in Chester-inspired 'pawlish,'" writes Makalintal -- and the food and drink all contained Cheetos.A "runway show and style bar" is a creative way for Cheetos...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending September 8

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Start From a Baseline of Zero

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Go Big or Go Home? Fixing a Broken Business Model.When people inside an organization either can’t or won’t confront the reality of their business model, bad things tend to happen.Symphonies and orchestras are having an increasingly hard time balancing their P&Ls. Here are two unfortunate but typical recent stories detailing these challengs, about the Green Bay Symphony Orchestra and the Delaware Symphony Orchestra.It’s...

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