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Pricing

Which Concert or Show Has the Best Revenue Per Seat? (Week Ending Jan. 19)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Marketing

“We No Longer Advertise, We Boost”

The worlds of advertising and marketing are shifting, from experimenting with unproven (and unmeasurable) campaigns to expanding placements that already work for further reach and awareness. Fitting right into that shift is Boost, Goldstar's new marketing tool, which puts your event into more emails and bumps up your placement in listings. We’re excited to see there’s been a lot of buzz about Boost lately …“The supplier picks the number of emails they want to have their event boosted in,...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

Beyond the Bio — TEDxBroadway Speaker David Yazbek

Before we meet up at New World Stages on Tuesday, February 27 for TEDxBroadway (get your tickets here!), we wanted to take you beyond the bio to meet this year’s speakers. Meet David Yazbek:He's an Emmy-winning, three-time Grammy-nominated TV and film writer, music producer and pianist. His three shows, The Full Monty, Dirty Rotten Scoundrels and Women on the Verge of a Nervous Breakdown, have all been nominated for Best Score Tony Awards. His latest work, The Band's Visit, opened to...

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#TBT

#FBF: The Best Terrible Idea I’ve Ever Heard

Happy #FBF! Here’s an oldie-but-goodie post from Jim: The Best Terrible Idea I’ve Ever Heard. [Editor's Note: This post is from 2009.]Jose Freese, drummer for Nine Inch Nails, has come up with an extremely creative way to promote his new album (via Lefsetz) by bundling interesting premiums with purchase.Heard that a million times, you say? As stale as the cupcake craze, you say?Well, how’s this for a premium?For just $75,000, not only will you get a signed copy of the...

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News

In the News: Boost on Amplify

Buzz phrases are all around us. I bet you can think of one right now that you either love or hate. Dave Brooks mentions Goldstar on Amplify in his list of buzz phrases to make you crazy in 2018:"In fact, event discovery firm Goldstar is launching a new paid service tool called Boost to get fans in front of the company’s eight million members.Other discovery applications are looking at ways to generate revenue from their own huge customer lists....

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News

Scoop: Newest TEDxBroadway 2018 Speakers Revealed

We wanted you to be among the first to know about the newest additions to the TEDxBroadway lineup. The TEDxBroadway stage is being set with a wide array of speakers -- all with unique viewpoints, perspectives and stories -- for the return of the one-day event exclusively dedicated to asking “What’s the Best Broadway Can Be?” You won’t want to miss this and should get your tickets now.So, just who is taking the stage on Tuesday, February 27 at...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 7

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Nobody Buys a Ticket to an Event They’ve Never Heard of

I wanted to offer you two free tickets to see Dear Dolly Hamilton.What, you’ve never heard of it? You haven’t already purchased your tickets for it? One simple reason might be because I just made it up.Just to illustrate the point -- nobody’s ever bought a ticket to an event they didn’t know existed. Nobody.Sure, Goldstar sells tickets, but we also create awareness. More than 80% of Goldstar ticket buyers learned about the event they bought FROM Goldstar.That means...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat? (Week Ending Jan. 5)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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