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Customer Service

Subj: Inter Office Mail – Experience – Expectation = Satisfaction

Editor’s Note: Our own Jim McCarthy shared some thoughts about Customer Commitment with the Goldstar team, and, well, we thought you might get something out of it, too.From: Jim McCarthy jmccarthy@goldstar.com Sent: Fri 5/10/2019 2:18 PM To: GSEHi Everybody!There's an easy way to understand how positively customers are likely to feel about us (or any business). It goes like this:What I actually experienced (minus) What I thought I was going to experience (equals) How positively I think of what happened and of your company.We...

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News

Fresh Idea Friday: Ayad Akhtar

It’s the end of the week -- when we share a TEDxBroadway talk from our vaults. This week’s Fresh Idea Friday features Ayad Akhtar and his 2015 talk from TEDxBroadway. TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: DJ Kurs Fresh Idea Friday: Christine Jones Fresh Idea Friday: Rachelle Pereira

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Experience

A “Wow” at the Symphony

AV News reported on a cute story at the Boston Symphony Hall:"The Handel And Haydn Society orchestra was performing at the Boston Symphony Hall. Just after the final rest of Mozart’s 'Masonic Funeral Music,' an unseen kid yelled out 'wow!' in apparently unvarnished appreciation of what he’d just heard. Everyone laughed and applauded the moment."While this is certainly a pleasant outburst, there are some behaviors that theatergoers do not appreciate.Goldstar surveyed more than 1,000 members as well as theater...

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News

Know Someone Who Should Be in Our Young Professional Program?

Every year, we invite 40 young professionals to attend TEDxBroadway for free. But even better than a comp ticket, this group gets to join in special activities before, during and after the conference, and network with industry leaders and TEDxBroadway speakers.It’s hugely important to us that young professionals be a part of the conversation and help shape the future of Broadway. That’s why every year we’re so excited to welcome this group and hear their ideas.If you, or someone you...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending May 12

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: More Sales Should Not Equal More Work

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Why We're Digitally Integrating Major Ticketing Platforms.Back in Goldstar’s early days, we used cutting-edge technology to let our venue partners know about the Goldstar members coming to their shows: a fully automated fax!I’m joking, but only a little bit. When we started (15 years ago), many venues did want this information via fax. So we invented a virtual gateway to...

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News

Fresh Idea Friday: DJ Kurs

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week, Deaf West Theatre's DJ Kurs says magic happens when people set aside their perceived limitations and come together with those who are different from them. Deaf West's 2015 revival of Spring Awakening marked a lot of firsts: the first Broadway musical performed simultaneously in spoken English and sign language; the first time an actor in a wheelchair starred on Broadway; and...

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Pricing

How Selling Tickets for 65 Cents Helps This Theater

That's right. Arts Professional reports that the Citizens Theatre in Glasgow sells tickets for as little as 50p.Dominic Hill, artistic director of Citizens Theatre, writes: "A hundred 50p tickets are available for each production. Tickets are available the Saturday before opening night and must be purchased in person at the box office in cash. Tickets usually sell out within half an hour with many keen bargain hunters queuing from early in the morning.""It’s not just a way of diversifying...

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Advertising

Are You Using All of Your Audience’s Senses?

In a clever new ad, insurance company Liberty Mutual modeled their print ad like a classic perfume ad, with a peel-back fragrance strip loaded with "new car smell."As AdWeek's Gabriel Beltrone reports: “'To engage with a consumer during this specific moment where they’re making a decision about their insurance would be very challenging, even if we put a large media spend behind it,' says a statement from the agency about the campaign strategy. 'So we used a print ad that...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending May 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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