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How Instagram Is Changing Everything

In this American Theatre article, Billy McEntee highlights the pros and cons of building and maintaining a social media -- and more specifically an Instagram -- presence. McEntee begins his article: "On December 20, Mean Girls announced that Cameron Dallas would be joining its Broadway company as heartthrob Aaron Samuels for a limited four-week run." And who is Cameron Dallas? According to McEntee, "Dallas is a wunderkind of the internet, a celebrity from YouTube, Instagram, the (the now-defunct) Vine, and beyond." McEntee quotes Jay Armstrong Johnson,...

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News

Meet Rachel: She Helps the Arts Reach Audiences

Rachel Detamore will be speaking at the upcoming Arts Reach National Arts Marketing, Development & Ticketing Conference in Los Angeles. A Goldstar venue advisor for Los Angeles, Rachel will be highlighting the importance of discount tickets in generating awareness and exposure to a new audience. So, mark your calendars for April 14-15 at the Millennium Biltmore Hotel. As a Goldstar organizer, we have a special offer for you! 3-for-1: Until February 29, if you register for the conference, you can bring two colleagues for...

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Marketing

Design Tips for Everyone

Even if you don't have a background in design, Search Engine Journal writer Kristi Kellogg outlines seven graphic design tips for non-designers. "Graphic design is a useful skill for any digital marketer to have in their back pocket," explains Kellogg. We list two of Kellogg's tips below, then read the rest here: "Embrace White Space: When creating a design, the graphics and text tend to get all the attention. The areas without graphics and text are just as important, and allowing room for your...

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Marketing

Reach Gen Z With These Key Stats

In her HubSpot article, Pamela Bump helps us to better understand what makes Gen Z unique. Bump writes: "By now, you probably know that Gen Z is the most hyper-connected generation. This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it." If we hope to reach this generation -- and, according to Bump, we do...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of February 9

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Up Your Engagement on Instagram

According to Pamela Bump for HubSpot, "In 2019, Instagram Stories hit 500 million daily users." Bump continues: "Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner's own platform: Facebook Stories." In order to help us up audience engagement,  Bump "surveyed 350 people using Lucid software to learn more about their favorite Story formats, sound preferences, and ideal Story length," and she highlights "what consumers said about their favorite...

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Marketing

Easy Ideas to Inspire Your Tweets

Most of us -- likely even all of us -- use Twitter. We use it to make announcements, reach new audiences and engage our patrons. And we're always looking for new ideas to inspire our tweets. Kristi Kellogg for Search Engine Journal shares 21 things to tweet. We share two ideas below, then read the rest here: "• Share Helpful Tips or On-Brand Messages Tweets don’t only have to link back to a specific blog post. Use Twitter to share one-off tips and...

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News

The New Voice You Need to Hear

We promised you new voices. And, well, we’re certain we delivered when 17-year-old Marshall W. Mabry IV took the stage at TEDxBroadway 2019 for his talk -- "The Intersectionality of Black Boys and Shakespeare." OK. Marshall delivered. Twice. A little background -- Marshall was one of hundreds who submitted their idea for a talk to us during our open submission period (we’ll have more news on that soon). When we got together with the alum committee to review submission videos months before the event, it...

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News

Do Brand Ambassadors Work? Meet Broadway Crew Co-Founder Sam Clark

Broadway Crew promotes shows in the Times Square area. They’ve worked with Mean Girls, King Kong, Hadestown, Freestyle Love Supreme, Slave Play, Beetlejuice and many more. Below, co-founder Sam Clark talks with us about his vision for launching his theater promotions company, word-of-mouth marketing and how to create an effective team of brand ambassadors. SO: Broadway Crew is relatively new. How did the idea come about for this service? SC: Since moving to NY from Australia in 2012, I have worked...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of February 2

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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