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Marketing

Have Your Best Year in Marketing Yet

Inc. writer Michelle Van Slyke reports that the key to having a successful year in marketing is ... planning. And, 'tis the season to start since the end of the year is fast approaching.Van Slyke shares some advice from her own personal experience to make next year your best year yet."Start with ReflectionEvery planning meeting should begin by reflecting on the prior year. What worked? What didn't? What did we think wasn't going to work, but did? The answers...

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Marketing

When Making Fun Can Lead to New Fans

Bad reviews can be good for business, as we pointed out in this post. And, a spoof of your brand on Saturday Night Live can raise awareness of it.According to Adweek, When SNL featured a sketch with Kristen Stewart, Beck Bennet and Aidy Bryant making fun "of the astronomical cost of Farrow & Ball paints and their flowery descriptions, as well as the fact that you 'can't touch' the finished paint -- with some digs at the English spelling...

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Marketing

Record-Breaking Sales on Singles Day

What used to be called Singles Day (November 11), and now is referred to as Global Shopping Festival, continues to be the "world's biggest shopping day," according to Adweek.Lisa Lacy reports: "It was another record-breaking day for retail as Chinese ecommerce platform Alibaba rang up 268.4 billion yuan ($38.4 billion)."Lacy compares the day with two shopping dates we're more familiar with: "Even on the biggest shopping days of the year for Americans, the U.S. doesn’t come close: Consumers spent...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of November 10

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Twitter Reveals What Matters Most to Your Patrons

To help live entertainment marketers better understand what matters most to our patrons, Twitter, reports David Cohen for Adweek, "analyzed billions of tweets from Jan. 1, 2016, through June 30, 2019, and boiled them down into 18 emerging trends that highlight fundamental shifts in culture in the U.S."With this insight into what's on our patrons' minds, we can, hopefully, start and participate more effectively in social media conversations.Cohen shares six overarching themes. Read three of them below, and then...

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Marketing

Could You Pick Blitzen Out of a Lineup?

You might be able to name all of Santa’s reindeer -- Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen and Rudolph -- but can you tell Dancer apart from Comet? Or Dasher apart from Vixen? Guessing not. Rudolph, on the other hand, has a little something extra that makes him stand out. In a reindeer herd of holiday events, does yours have a red nose? That is, does it stand out from the bunch? Every holiday season, we see a massive increase...

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News

PODCAST: Jennifer Ashley Tepper Talks Broadway in the Age of Social Media

It’s no secret that Jennifer Ashley Tepper is one of our favorites. Besides the fantastic work she does as:The creative and programming director at Feinstein’s/54 Below, which combines performances by Broadway’s best with a world-class dining experience. A producer of Be More Chill, which recently ended a successful Broadway run. The author of The Untold Stories of Broadway: Tales from the world’s most famous theaters (Volume 1).There’s also 4. the straight up contagious joy she has for the industry. So,...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of November 3

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: What Does It Mean to Go Fast?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Clock Time vs. Calendar Time.What does it mean to go fast? To get things done quickly? To be productive with time?Does it mean moving through your tasks with Benny Hill-like speed?Does it mean, for example, moving your toothbrush up and down faster? Or, perhaps it means brushing for a fraction of the time you usually do?In the context of a...

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News

PODCAST: Klaus Derendorf Talks Finding Success in Changing Times

Finding Success in Changing Times With Klaus DerendorfHaving talent does not always equal success. Plenty of people have all the talent in the world, but will never make it big. So how do you find that balance between focusing on your creative talent and devoting time to the business and relationship skills you need to succeed? This week’s guest has the answer.Klause Derendorf is Chief Business Development Officer at VerifiR, a cloud-based marketing, sales, and authentification platform. VerifiR helps brands...

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