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Marketing

Your Head Start on Holiday Marketing

Are you thinking about Christmas in July? Facebook IQ is -- and they created an infographic with 25 holiday shopping season insights.Adweek reports: "Here are 10 of the insights from Facebook IQ’s infographic ...From the 2017 to 2018 holiday season, mobile-first shoppers grew 33% in the U.S. 59% of shoppers in the U.S. used a mobile device for research during the 2018 holiday shopping season. 56% of shoppers used a mobile device while shopping in brick-and-mortar locations. In...

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News

There’s No People Like Show People

Over the years, we’ve been overwhelmed by how many people approach us to ask what they can do to help TEDxBroadway.Really, there’s no people like show people -- they are awesome.TEDxBroadway is a passion project. We’re a tiny team with big ideas. And it’s thrilling when so many share the vision.Of course, there’s no business like show business, which means we rely heavily on volunteers, our audience and sponsors who are extremely dedicated to making Broadway the BEST it can be to make this event happen.So for those of you who’ve asked, we’ve created a Corporate Friend Sponsorship. As such, your...

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Advertising

7 Design Lessons That’ll Help Your Events Sell

As Jim has mentioned before, awareness is the biggest hurdle live events face. (After all, if people don't know about your event, how can they buy tickets?)It can be hard to stand out, especially on the internet, but having an eye catching image and design can help. To that end, check out these tips from WordStream. Their in-house designer shared 7 tips to help your designs. You can see the full list here, and check out our 3 favorite...

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#MondayMotivation

#MondayMotivation: Improving Your Pricing Isn’t Complicated

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Good Pricing Is Free Money.Good pricing is free money. This means that if you’ve paid little or no attention to how you set prices, or if you’ve done it mostly based on costs or based on what you’ve done before or what other people are charging for “similar” shows, you’re in luck. A small amount of focused thought and...

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News

Fresh Idea Friday: James Lecesne

It’s the end of the week — when we share a TEDxBroadway talk from our vaults.This week’s Fresh Idea Friday features James Lecesne and his 2016 talk from TEDxBroadway.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: David Yazbek Fresh Idea Friday: Freestyle Love Supreme Fresh Idea Friday: Lindsey Croop#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add...

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Social Media

Best Tweets You Missed This Week

If you're not glued to your phones like we are, you may have missed some of these funny and insightful tweets in the live entertainment marketing world. Not to worry, we've gathered them here so you're still in the loop:Do you agree?2. Whoops ...3. True for any business ...4. Good advice for work and life ...5. Great reminder from Laura ...6. Are you taking care of your fans too?Read More:2019 Social Media Trends Business & Marketing Leaders...

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Marketing

Wonder Who’s Using Goldstar’s Boost?

Goldstar event organizers know that Boost gives their events an extra edge, by including them in additional emails to live event fans and building their reach and awareness. But if you haven't tried Boost yet, or aren't marketing your events on Goldstar (seriously, what are you waiting for?), you might be wondering what it's all about. Take a look at how Boost is helping other events reach new audiences ...On average, Boost campaigns help events see a 44% increase...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending July 7

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Emotions Shouldn’t Be Involved in Pricing

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Emotional Pricing is Like Drunk Dialing.Many of you would never, ever drunk dial. You would drunk text. I liked the alliteration of “Drunk Dial” so I went with it in the presentation, but it doesn’t matter because the idea is the same: Don’t do it!It feels good to express some powerful emotion via text to that person who really...

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News

Music & Fire Before the Fireworks

Happy 4th of July!We'll see you Monday, and in the meantime, check out Wesley Whatley's TEDxBroadway talk from 2016.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: David Yazbek Fresh Idea Friday: Freestyle Love Supreme Fresh Idea Friday: Lindsey Croop#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides in your site stylesheet...

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