Answering the Empty Seat Question
Editor’s note: This post originally appeared on SituationInteractive.com and was written by its founder and president Damian Bazadona. Bazadona is also the co-founder, along with Jim, of TEDxBroadway.
The numbers don’t lie: 15% of Broadway inventory (over 2 million seats!) go empty every year. Our 501(c)3 initiative, The Situation Project, sees this as an incredible opportunity to diversify our community and workplace while nurturing the next generation of theater appreciators, producers and artists.
In the 63 days since TEDxBroadway 2015, we have continued our efforts and made arrangements for thousands of students to flock to Broadway (many of them for the first time) to see Les Misérables, Wicked and The Phantom of the Opera. We’re excited to report that several potential new partners have offered their support as we continue to expand our reach. We look forward to working with them in the future!
See what can happen when we reconfigure our notion of remnant inventory? How will you maximize your 15%?