An Unlikely Collaboration That Runs on Heart
OK, so you and I might not think donuts and running go hand in hand. But actually, according to Adweek, exercise-tracking app Strava uncovered that donuts are the No. 6 food or beverage mentioned by runners!
Considering this, it might make more sense that Boston-based running shoe brand Saucony has partnered with Dunkin’ Donuts to produce a limited-edition shoe, the Saucony X Dunkin’ Kinvara 9, in honor of the Boston Marathon. They’re only making 2,000 pairs, and they’ve already sold out.
Adweek shares a quote from Saucony CMO Amanda Reiss: “As we celebrate Saucony’s 120th anniversary, we’re proud to honor our hometown marathon and Boston’s rich running heritage in partnership with Dunkin’ Donuts, a brand known for ‘keeping America running.’ The Saucony X Dunkin’ Kinvara 9 celebrates the joy, determination and delicious obsession of runners everywhere with a sense of playfulness that’s true to the heart and soul of both brands.”
Not only is this seemingly surprising collaboration fun, it also helps both brands reach new audiences.
So, let’s all be on the lookout for collaborations that can expand our reach!
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