Hockey: Better With Palm Trees and Snowy Mountains
Since 2008, the National Hockey League has held a hockey game outdoors on New Year’s Day. It’s been a big success because it’s such an unusual event. They play in baseball and football stadiums to very large crowds and very large TV audiences, even though the game is just an ordinary regular season game. People are excited at the chance to see hockey at Fenway Park or Wrigley Field.
And this year, on January 25, the outdoor hockey experiment will continue. The LA Kings will play the Anaheim Ducks at Dodger Stadium in Los Angeles.
Picture a crisp (but warm) L.A. January day, with the ice rink temporarily built atop the green grass of Dodger Stadium, with palm trees and snow-covered mountains as the backdrop.
Bottom line: Even non-hockey fans will want to be there, and this should be an interesting example of how reframing the location of an event can have an impact on sales.
Of course, it will be a race to the end of the game to keep the ice from melting, but …