AMC Offers Unlimited Ticket, Should You Do the Same?

Christopher Nolan’s complicated films often necessitate a second (or third) viewing to fully “get” them. To help viewers out,¬†AMC is offering an unlimited ticket to Interstellar, Variety reports.

The price ranges from $19.99 to $34.99 depending on location and is available through the theater’s loyalty reward program.

It’s an interesting idea. Many viewers will likely watch a film they enjoy and want to further understand more than once, so why not make it easy for them to do so at your venue? They feel like they’re getting value for their ticket, and AMC generates more revenue by repeat visits, not to mention brand awareness for the unique program.

If you’ve got an event you think people would want to experience more than once, would you consider offering your own unlimited ticket?

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