A Crazy Idea to Better Your Email List

• DATE: February 19, 2019
• POSTED BY: Jessica Koslow
• CATEGORY: Marketing

Photo Credit: Glen Carrie via Unsplash

HubSpot Marketing Blog had a problem. Turns out, they had an issue with Graymail, or what they define as email you technically opt in to receive but don’t really want.

To solve this problem, they deliberately unsubscribed 250,000 people from their marketing blog.

“This subscriber purge brought our total subscriber count from 550,000 down to 300,000,” reports Pamela Vaughan.

So, why was this a good idea?

Vaughan explains why Graymail hurts marketers, what they did about it and what happened. To learn more, read the entire HubSpot post. It might give you a few ideas!

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