Search Results for “pricing”

#MondayMotivation: Improving Your Pricing Isn’t Complicated

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Good Pricing Is Free Money. Good pricing is free money. This means that if you’ve paid little or no attention to how you set prices, or if you’ve done it mostly based on costs or based on what you’ve done before or what other people are charging for “similar” shows, you’re in luck. A small amount of focused thought and …

#MondayMotivation: Emotions Shouldn’t Be Involved in Pricing

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Emotional Pricing is Like Drunk Dialing. Many of you would never, ever drunk dial. You would drunk text. I liked the alliteration of “Drunk Dial” so I went with it in the presentation, but it doesn’t matter because the idea is the same: Don’t do it! It feels good to express some powerful emotion via text to that person who …

#MondayMotivation: Dynamic and Variable Pricing, Explained

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Variable Versus Dynamic Pricing. Do you have one of those friends who can’t resist correcting people on the proper use of “who” versus “whom”?  Perhaps you don’t because you are that person. Regardless, you’re all welcome here. Personally, I let the who/whom thing go because I’ve never misunderstood anything said to me because of it. Other frequently mistaken words though …

#MondayMotivation: Theory of Pricing Relativity

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Tickets Are Worth Different Amounts to Different People. If you were riding on a train and you dropped a rock from the window of that train, it would appear to you as if the rock is falling to the ground in a curving arc behind you as you travel. If your friend were standing outside the train, facing the …

#TBT: How Dynamic Do You Want Your Pricing?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: How Dynamic Do You Want It? I’ve just returned from the [2010] Broadway Spring Road Conference in NYC, where I had been invited to join the very first panel of the conference, which was about pricing. One simple word with so much complexity. A million ways to die, as Bond or a Bond-like character might have said. But I wasn’t alone on the stage, by any means. We had a …

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