Search Results for “millennial”

Millennials Are the Future of Live Events

In his well-received keynote speech at the International Association of Venue Managers’ (IAVM) International Convention Centers Conference (ICCC) on Oct. 27 in Pasadena, Jim spoke “about millennials, and how they are the future of live events,” reports Venues Today. The article highlights important takeaways for venues: “‘The Baby Boomers and The Millennials are the two biggest generations that we’ve ever seen,’ McCarthy explained. ‘I’m actually a Gen-X’er, so I’m used to being ignored,’ said McCarthy to laughter. ‘This means that …

How Your Venue Can Ace Millennial Marketing

When it comes to reaching millennials, authenticity is key. According to this PSFK article, L.A. grocery chain Erewhon is winning with millennials by being transparent about what they sell. In 2011, Tony Antoci bought the struggling stores, which only sell organic foods. Today the chain is “thriving,” especially with millennials, who, “according to Antoci, ‘just get organic.’” Jennifer Passas writes, “Immediately after buying the stores, Antonci worked on rebranding the shop and creating an ingredients list. The result was a …

Cleveland Orchestra Targets Millennials With ‘Members Club’

The Cleveland Orchestra wants to make it as quick and easy as possible for busy, young people to see their shows live. So, they’ve created a ‘Members Club.’ Zachary Lewis of Cleveland Plain Dealer explains: “For a $35 monthly fee, set up with automatic billing, patrons gain membership to the club and the freedom to purchase a ticket to any orchestra concert at Severance Hall or Blossom Music Center for $10.” Plus, the program is available via a smartphone app. …

Think Outside the Industry: How LaCroix Grabbed Millennials’ Attention

How can something as simple as sparkling water become the “it” drink for millennials and a status symbol for “cool” offices? Inc.com writer Betsey Mikel looked at LaCroix to see what their secret was. You can read her full article here and check out highlights below: “Eschew traditional advertising. Unlike beverage giants Coke and Pepsi, LaCroix doesn’t spend big on TV spots or advertising campaigns. Instead, the brand has put itself smack dab in the middle of where its target …

Only 1% of Millennials Respond to Ads — Here’s What They Do Pay Attention to

Whether we like it or not, millennials are taking over the marketplace. Entrepreneur contributor Matt Walker reported that by 2017 millennials will spend around $200 billion a year. Live entertainment is already in a good place to grab a big chunk of that pie, since millennials are more likely to spend on experiences over products. But the challenge still exists: How do we grab the attention of this group and get them to buy tickets? Not with ads, since only …

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