Search Results for “frame-breaking”

#TBT: 1 More Frame-Breaking Strategy for Theaters to Grow Audiences Faster

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It’s a continuation of the #TBT article we posted last week. 1 More Frame-Breaking Strategy for Theaters to Grow Audiences Faster We discussed how you might consider starting before the show starts and ending after the show ends. Now, we’re on to Frame-Breaking Idea No. 2: Not Starting at Zero With Every Show. In this case, sports franchises are an excellent illustration of my point. Suppose that the lineup …

#TBT: 2 Frame-Breaking Strategies for Theaters to Build Audiences Faster

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It’s about frame-breaking, which he’s talked about before — and it’s important. 2 Frame-Breaking Strategies for Theaters to Build Audiences Faster I have a couple of ideas that are what I consider frame-breakers. Here’s a little snippet from my earlier entry on the topic: “This is a worldwide time of frame-breaking. Almost nothing is too bold to be unacceptable now. Very few of the old norms will withstand the …

#WednesdayWisdom: What’s the Must List for Working With On-Demand Audience Channels?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Must List for Working With On-Demand Audience Channels. Recently, I talked about the rise of the on-demand economy, and I wanted live entertainment and arts marketers to know that it’s not just cars and lunch you can get on demand. You can get ticket buyers and audience, too. But it’s important to take this further. Not all On-Demand …

#TBT: Food IS Fun, Not Food

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Food IS Fun, Not Food. Let me rephrase. In an era of plenty (and despite the sour economy [circa 2010], compared to almost any time or place in the history of humankind, our cup truly runneth over), food isn’t about eating. It’s about fun. And if you’re in the live entertainment business, it’s important to recognize that in the last generation or so, the business of food and the business of …

#TBT: To Be or Not to Be

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: To Be or Not to Be. We’ve talked about organizations with long and storied histories on the verge of potentially catastrophic change. But as you might know, I see this time in our history [circa 2010] as not merely an especially nasty recession, but what I have been calling a ‘frame-breaking’ or a ‘remaking.’ I quoted Jeff Jarvis a few weeks ago as saying that we’re moving from the industrial age …

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