6 Email Marketing Myths Theaters Shouldn’t Believe

Are you sending emails to your fans? Whether you’re keeping them in the loop on your latest shows or offering exclusive deals, email newsletters can be a great way to communicate with your audience. However, done incorrectly, email can also be an ineffective (or even annoying) way to market your events.

To help debunk some of the popular email marketing beliefs out there, Unbounce put together a list of six myths you shouldn’t believe. Check out our top three below and click here for their full list.

Don't be in the dark when it comes to email marketing. Photo credit: Jay Wennington via Unsplash

Don’t be in the dark when it comes to email marketing. Photo Credit: Jay Wennington via Unsplash

“1. Tuesday is the best day to send marketing emails

You’ve almost certainly heard this one.

And if you haven’t, just play the scene out in your head: imagine that someone asks you to guess the very best day to send a marketing email?

“Ok,” you think. “Well, let’s see…

It wouldn’t be Monday, because people are getting in and catching up. It wouldn’t be Friday, because people are getting ready for the weekend. Wednesday and Thursday, people are already in full swing and probably focused on work.

So, it must be Tuesday.”

And just like that, you’ll have reached the same conclusion as thousands of other email marketers, who accept as fact that Tuesday is, without question, the most effective day to do email marketing.

Except that, well…it’s not. Not for everyone, at least.

2. Keep your marketing emails short

Have you heard people wax poetic about how “Email is a short-form medium!”

I know I have.

But it’s not that simple. The truth is that it all depends.

Don’t worry about cutting your message short just because you want to stuff your email into an arbitrary word count. Yes, you should write economically, but don’t be scared of testing long-form emails!

3. Marketing emails should be branded and polished

Do marketing emails need to look nice?

Not always. In our own testing at Groove, for some of our email drips — especially in customer onboarding — plain text emails with no logos or colors at all convert the best.”

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