5 (Non-Social Media) Ways to Market Your Shows

We write about social media a lot, and it certainly is a fantastic way to reach large audiences of people (for proof, check this out). But it’s certainly not the only way to market your organization. Small Business Trends has shared a few other low-cost and free options to keep in your marketing arsenal:

Video sites like Vimeo are just one of the many ways to spread the word about your events. Photo credit: Vimeo.com

Video sites like Vimeo are just one of the many ways to spread the word about your events. Photo Credit: Vimeo.com

Scoop.it

On Scoop.it, you can share content on specific boards that are centered around the niche topics and keywords that are relevant to your business, your industry and your audience. People start to follow your content boards — similar to Pinterest — which can drive a lot of relevant traffic to your website as a result.

Video Marketing

Not everyone enjoys reading and translating text and copy. Instead, sharing your content via video can be a great way to expand your reach. In fact, HubSpot shows that 40 percent of people respond better to visual information than written, making videos a relevant and useful option.

Triberr

Dubbing itself “A community of talented Bloggers and Influencers come together to read and share great content,” Triberr is another targeted place to share content other than social media.

Email Marketing

Email marketing has proven to have a consistently high conversion rate, and sharing your content to your email list is a sure-fire way to have your content reach those who are interested in what you have to say.

Guest Posting

Creating guests posts on popular business news sites such as Inc., Forbes and Entrepreneur can be a great way to share your thoughts without using social media. When you guest post, you not only reach the audience of a much larger website, you also get the credibility of the larger site as a tacit endorsement when people read your content.”

Read more about these options here.

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