47 Shocking Social Media Facts

Are you addicted to Facebook or obsessed with Pinterest? If so, you’re not alone. Social media has taken over our lives — and our marketing plans. Check out these mind-blowing stats from WordStream.com to get a glimpse at just how big social media really is:

  • In any given month, approximately 1.28 BILLION people are active on Facebook – roughly equivalent to the entire population of India, the world’s second most-populous country. (source)
  • Almost one-quarter – 23% – of Facebook users check the site FIVE TIMES or more per day. (source)
  • Twitter has approximately 320 million monthly active users, or MAUs. (source)
  • Approximately 80% of world leaders have Twitter accounts, though frequency of tweets varies widely from one leader to another. (source)
  • Two new users join LinkedIn every second. (source)
  • Approximately 32% of American teens consider Instagram to be the most important social network. (source)
  • Approximately 81% of American women trust Pinterest as an authoritative source of news and information. (source)
  • Consumers referred to ecommerce sites from Pinterest are 10 times more likely to complete a purchase than referrals from other sources, including Facebook. (source)

See the rest of the facts here.

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