4 Mobile Marketing Trends to Watch Out for in 2016
If you’re a regular reader of Selling Out, you know that mobile isn’t going away and it’s something all brands need to pay attention to. So to give you a head start on next year, check out these 2016 mobile marketing trends from Kissmetrics.com:
Trend No. 1: Customer-centric will become customer-obsessive.
“We’re finally at the point where we’re not being swallowed up by wave after wave of big data, and can start using it to create more meaningful interactions.
Mobile is the vehicle that makes this happen. Few other things are as pivotal to sealing the deal as a device that the customer carries with them everywhere.”
Trend No. 2: Search engine results will display more than pages.
“With so much data available, and so many past browsing habits to draw from, coming up with a page full of results is no longer going to cut it. It’s very likely we’ll see fully optimized, fine-tuned mobile search that enlists the help of third party apps to not just recommend a particular product, but find it in the customer’s preferred color, size, location, price range and much more.”
Trend No 3: Brands will blur the lines between apps, e-commerce and social.
“[T]he rallying cry from marketing has been ‘people don’t shop on social media!’ but as mobile, social and e-commerce become more integrated, the possibilities open up to hit the right combination of buying and browsing buttons to turn that notion around.”
Trend No. 4: Apps become reflections of our lifestyles.
“Expect apps in 2016 to become less about individual features and more about becoming an integral part of your life — a fitness journal that displays the weather before your run and reminds you when it’s time to get the kids.”
Read more about these four trends here.
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