4 Bad Social Media Habits You Need to Break
Don’t worry, we’re not here to judge. Even the best of us can be guilty of some of these bad social media marketing habits TopRankBlog pointed out. But the first step to breaking a bad habit is to recognize it, right? So let’s take a look. You can click here to see all seven habits writer Ashley Zeckman pointed out, and read on for four that we think are particularly important:
“#1 – Automating EVERYTHING
When you sit down and look at the mountain of tasks in front of you each day it can be tempting to try and automate as many of your social media marketing tasks as possible. While many social media tools can be a marketer’s best friend, it’s best to use them in moderation.
Depending on the tools that you use to publish on social media platforms, you’ll find that there are often issues with the ways that images or messages post on different platforms. That means you’re not creating the best possible user experience for your followers.
#2 – Engaging Too INFREQUENTLY
This is another habit that is often the result of little time and attention paid to social media communities. There is simply no replacement for true human interaction on social media platforms. Your followers have the potential to be potential clients, current clients, influencers of decision makers, other savvy and credible professionals and yes, trolls.
If someone takes the time to follow and engage with your brand on social media then it is your responsibility to respond accordingly.
#3 – Focusing Only On YOURSELF
What do you think the purpose of social media is for brands? Is it solely to provide updates about everything happening at your company? Or, is it to help your followers solve their problems, open the door to conversations and provide helpful resources to begin building credibility?
I hope that the answer is obvious. If a brand is using social media platforms as a means to only push out content about the happenings at their company, they’re doing it wrong.
#4 – Ignoring the Importance of VISUALS
Everyone is busy and are often viewing content on social networks on the go. Additionally, the amount of content that brands are producing has become so overwhelming that it often numbs users. In order to stand out in a sea of content, it’s essential that you add visuals to your social media content.”