30 Business Books You Need to Read

Best-psychology-neuromarketing-books-800x400While blogs (ahem, like this one) can certainly give you ample knowledge about business, marketing, social media and so on, there’s something to be said for the in-depth knowledge you’ll gain reading a book.

Lucky for us, there are tons of high-quality business books out there. The hard part is knowing which to read first. To help, BufferApp.com rounded up 30 books recommended by top digital marketers. Click here to see all 30, or check out a few we think live entertainment marketers, in particular, will find helpful below:

Influence: The Psychology of Persuasion by Robert Cialdini

Perhaps the most well-known and influential book on persuasion, Influence is referenced all the time by marketers who desire to be thoughtful and smart in their approach to creating campaigns and copy that appeal to others.

From the book:

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.

Predictably Irrational by Dan Ariely

Written by behavioral economist Dan Ariely, the book touches on the irrational decisions that we often make, sometimes subconsciously.

From the book:

Trust, once eroded, is very hard to restore.

Contagious: Why Things Catch On by Jonah Berger

What makes things go viral? Why are do some products take off and others don’t? Jonah Berger answers these questions by going deep into the science of word-of-mouth and social persuasion — all of which is incredibly applicable to the high-level thinking in social media strategies.

From the book:

Virality isn’t born, it’s made.

Tribes by Seth Godin

All of Seth Godin’s books are wonderful resources for feeling inspired to achieve great things with your marketing. Tribes, in particular, seems to have a lean toward the social media side of things as it covers the topic of audiences and communities (and how to become a leader).

From the book:

The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

The title of this one hints at the message: Be strategic with the way you sell on social media. Gary Vaynerchuk is one of the most influential names in online marketing, and the ideas he shares in this book have been key to his growth.

From the book:

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

The New Rules of Marketing & PR by David Meerman Scott

A hugely comprehensive resource, The New Rules features case studies and examples of great marketing campaigns, as well as providing insight and ideas about what might work for your brand and business as marketing evolves.

From the book:

Barack Obama is the most successful new marketer in history. Study his campaign so that you can adapt the ideas for your business.

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